IC Market Tracking® Safety Seats in Bulgaria 2009

The IC-Market Tracking® provides the most important data about recent market developments in total and per segment plus all relevant market drivers and forecasts. Moreover, it contains the exact market shares of the major producers in terms of quantity and value.

Safety seats and prams are two product groups that are strongly influenced by the long-term declining birth rate in Europe. Both industries are therefore characterized by a strong cut-throat competition that shows a clear separation of brand and price competence. The increasing Europeanization puts pressure on many important local players.
Recurring trends, strong influence of environmental factors and the persistent shift in distribution and within the most important suppliers make the markets for safety seats and prams hard to predict.

INTERCONNECTION CONSULTING, an independent market research agency, conducts the IC Market Tracking® for Safety Seats annually as an objective market research tool suitable for various purposes, e.g. marketing strategy, sales management, market entry, internationalisation, etc.

The yearly execution of the market study enables users to discover trends and growth potential at a very early stage, to evaluate the competitive situation in the market and to determine and control the impact on strategic decisions.
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EXECUTIVE SUMMARY, DEFINITIONS AND METHODOLOGY (ca. 20 pages)
Market structure, definitions and demarcations, summary of study results and targets

MARKET DRIVERS (ca. 20 pages)
Presentation of the most influential economic factors for the safety seat market.

TOTAL MARKET ANALYSIS AND FORECASTS (ca. 40 pages)
Market development of the last 3 years by quantity and value by different segments such as regions, product groups and distribution channels. Development of the average prices total and by segments. Forecasts for the next 4 years.
COMPETITION ANALYSIS
Market development by quantity and value for each region and product group. Market shares of the TOP players for each region for the same segments as for the total market analysis for the last 2 years. Ranking and change of positions; Strategy analysis (market concentration and dynamic portfolios)

TABLE SECTION (ca. 10 pages)
Raw data of the competitive analysis as MS-Excel file (pivot tables), turnover in quantity and value.

MARKET STRUCTURE:

Region:
Bulgaria

Distribution Channels:
Boutiques
OEM
Specialised Dealers
Online Stores
Mass Market & Others)

Product Groups:
Group 0/0+
Group 0+/1
Group 1
Group 1/2/3
Group 2/3
Booster cushions
Others

ISOFIX (yes, no)

The data is presented in Power-Point charts and delivered as an interactive PDF-file. Sales figures (turnover and quantity sold; in total and per segment) for all included companies are presented in Excel Pivot-Tables.
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