| |
China Advertising Industry Forecast Report, 2007-2010
Beijing RIC Information Consulting Co. Ltd
China's advertising industry develops rapidly in recent years. In 1H2006, the revenues of China advertising stood at RMB155.5 billion, up by 18% compared to the same period last ye
|
2007 |
1.900,00$ |
| |
Exhibition Stands & Display Systems: UK
MSI Marketing Research for Industry
This report will enable you to analyse the size of the UK market for exhibition stands and display systems, in value terms, between 1998-2007, as well as enabling you to quantify t
|
2002 |
565,00€ |
| |
Direktmarketingstrategie Geldanlage 2009
GfK, holland consulting, research tools
Die Studie basiert auf den Marktdaten des Direktmarketingpanels der GfK. Über 4.500 Haushalte senden regelmäßig die erhaltenen Werbemailings an die GfK, wo diese um Informationen z
|
2009 |
6.800,00€ |
| |
Erfolgsfaktoren im Cross-Media-Mix
Media Economics
Definition cross-medialer/vernetzter/integrierter Kommunikation
/ Leistungsspektrum und Vorteile cross-medial angelegter Kampagnen
/ Wirkungsweisen cross-medial angelegter kampagnen
/ Ergebnisse zur Bedeutung von Cross-Media-Kampagnen bei Werbekunden und Kommunikationsagenturen
|
2006 |
390,00€ |
| |
Online-Marketing
team in medias GmbH
Erfahrungen deutscher Unternehmen mit dem Einsatz verschiedener Online-Marketing-Methoden
/ Erzielte Erfolge durch die verschiedenen eingesetzten Online-Marketing-Instrumente
/ Ursachen für Erfolge mit Online-Marketing
/ Verteilung des Budgets auf die verschiedenen Online-Marketing
|
2006 |
499,00€ |
| |
Werbung für die Generation 50plus
Bartel, Brömmel, Struck & Partner GmbH
Prominente Testimonials vs. "normale" Menschen / Nutzung von Analogien / Art und Umfang von Textinhalten (Headlines, Copy) / Art und Inhalte / Bildsprache von Visuals / Gesamtgestaltung / Layout von Anzeigen / Erfolgsfaktoren bei TV-Spots (Storytelling, Schnitt, Musik etc.) / Akzeptanz verschie
|
2005 |
300,00€ |
| |
Effektive Werbe-eMails - Gestaltung von Bild und Text (Reihe 1 am Beispiel der Reisebranche)
promio.net GmbH permission advertisement & marktforschung
Bilder vs. Text / Animierte Elemente vs. statische Elemente /
|
2004 |
200,00€ |
| |
Effizienzbewertung des Marketinginstruments Messen
Messe Institut
In vielen Unternehmen mangelt es an einer systematischen Umsetzung der Messeeffizienzkontrolle.
Das Messe Institut und die TU Chemnitz haben ein leicht handhabbares Bewertungs-
|
2002 |
9.870,00€ |
| |
Anforderungen an Standmitarbeiter und ihre Einstimmung auf den Messeeinsatz
Messe Institut
Welche Anforderungen stellen Besucher und ausstellende Unternehmen an Standmitarbeiter? / Wie verhält sich die Einschätzung der Besucher im Vergleich zur Eigenbeurteilung der Mitarbeiter? / Wie stark erfüllen Mitarbeiter diese Anforderungen? / In welchem Maße werden Mitarbeiter auf ihren Standeinsat
|
1999 |
1.890,00€ |
| |
Wirkung von kommunikativen Elementen in der Messestandgestaltung
Messe Institut
Wie wirken einzelne Kommunikationselemente von Messeständen auf Besucher? / Welche Blickverläufe lassen sich bei Besuchern beobachten? / Welche Rückschlüsse lassen sich auf die Informationsverarbeitung ziehen? / In welchem Wirkungsverhältnis stehen Text, Foto, Grafik und 3D-Exponaten zueinander? / L
|
1998 |
2.496,00€ |
| |
China Advertising Industry Report, 2010-2011
Beijing RIC Information Consulting Co. Ltd
The sustained economic growth ensures the healthy development of advertising industry in China. The advertising market size of China totaled RMB343.7 billion in 2010, up 22.5% from
|
2011 |
1.800,00$ |
| |
Location based advertising 2010-2015
Visiongain
Visiongain's latest exclusive report on location based advertising examines how the location-based services market has experienced huge growth over the past two years and how the p
|
2010 |
2.418,00$ |
| |
Global Outdoor Advertising Market Report: 2010 Edition
Koncept Analytics
The global outdoor advertising sector consists of those advertising agencies which are involved in the promotion of various brands, products and services through the mode of billbo
|
2010 |
800,00$ |
| |
Mobile advertising and marketing: Market analysis and forecasts 2006-2011
Visiongain
What % of brand advertising and marketing budgets will go on the mobile channel by 2011 and what will be the associated revenues?
/ Where are the biggest market opportunities?
/ How does mobile advertising compare to online and traditional media?
/ What advertising models exist and which ones wil
|
2006 |
2.418,00$ |
| |
Global Outdoor Advertising Market Report: 2011 Edition
Koncept Analytics
Advertising has become an important part of the contemporary life in industrialized society due to the role it plays in the economy. In comparison to other media, outdoor advertisi
|
2011 |
800,00$ |
| |
China Internet Advertising Industry Report, 2010-2011
Beijing RIC Information Consulting Co. Ltd
In 2010, China’s Internet advertising market continued to maintain high-speed growth, and the market size increased substantially by 58.7% year on year to RMB 32.7 billion.
China
|
2011 |
1.500,00$ |
| |
The World Online Advertising Market - Mobile Internet, social networks and video online
IDATE
What is the size of the online advertising market, worldwide and in the main Western markets?
/ What weight does search marketing really have?
/ How are emerging online advertising markets developing, especially on the mobile Internet, online video and social networking sites?
/ To what extent ha
|
2010 |
2.900,00€ |
| |
The Global Online and Mobile Advertising Industry Outlook
Business Insights
The online and mobile advertising industries are set for dramatic changes. This report makes an in-depth study, looking at market size and forecasts, segments, growth forecasts, dr
|
2010 |
2.875,00$ |
| |
Advertising
IDATE
What changes are expected in the advertising market ?
/ What are the new services operating on an ad-funded model?
/ What are the new ad formats adapted to new communication platforms?
/ What are the respective assets of traditional and new media when seeking to attract advertisers?
/ Is the int
|
2008 |
5.000,00€ |
| |
UK Advertising Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
Chinese Publishing Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
France Advertising Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
Indian Publishing Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
Australian Advertising Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
US Publishing Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
Chinese Advertising Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
German Publishing Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
Indian Advertising Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
Japanese Publishing Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
US Advertising Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
Canadian Publishing Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
German Advertising Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
UK Publishing Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
Japanese Advertising Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
France Publishing Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
Canadian Advertising Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
Australian Publishing Sector: Industry Profile
Koncept Analytics
This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the
|
2008 |
600,00$ |
| |
Global Digital Signage Market: 2008 Edition
Koncept Analytics
The report provides an in-depth analysis of the worldwide growth of the digital signage industry. The potential opportunities that exist in this market have been assessed and the threats that the industry faces mainly from regulations have been highlighted. This report is a comprehensive view of the
|
2008 |
850,00$ |
| |
Global Outdoor Advertising Market Growing Rapidly
Koncept Analytics
The report focuses on the global outdoor advertising industry its size, growth rate, trends, growth drivers, challenges, etc. All major outdoor advertising segments have been covered separately in the report. It also includes region specefic data for some of the key regions.
/
/ The report profil
|
2007 |
800,00$ |
| |
Digital Advertising Market Growing Rapidly
Koncept Analytics
The report focuses on the global digital/interactive advertising industry – its segments, value, growth rate, trends, growth drivers, challenges, etc. UK and German digital advertising market have been covered separately in the report. It also covers Asian online advertising market with focus on Jap
|
2007 |
950,00$ |
| |
Digital Signage in Europe - Opportunities of digital out-of-home advertising
Goldmedia GmbH, Screen Digest
Digital Signage gewinnt als Informations- und Werbemedium an Einfluss: in Westeuropa schon mehr als 215.000 Werbescreens (2007) installiert
/ Nettowerbeumsätze mit digitaler Außenwerbung in Westeuropa vervierfachen sich: von 158 Mio. Euro in 2007 auf 626 Mio. Euro in 2012
/ Großbritannien ist
|
2008 |
1.950,00€ |
| |
Der Weltmarkt für Kinowerbung - The World Market for Screen Advertising
Goldmedia GmbH
New geographical markets are opening up to screen advertisers as the multiplex revolution spreads throughout the world, with the screen advertising sector now worth over $1 billion and growth rates outpacing several other areas of display advertising. / Screen advertising is driving the conversion o
|
2004 |
2.344,00€ |
| |
Innofact AG
|
2009 |
49,00€ |
| |
PR-Trendmonitor, PR-Budgets und Kommunikationsstrategien, November 2006
Faktenkontor GmbH
Wie schätzen Sie die Budgetentwicklung im Jahr 2007 gegenüber 2006 ein? (Pressestellen). Wie schätzen Sie die Entwicklung der Honorarumsätze im Jahr 2007 gegenüber 2006 ein? (Agenturen).
/ ProzentWas sind die drei wichtigsten Budget-positionenin Ihrem PR-Budget? (Pressestellen) Was sind – gemessen
|
2006 |
63,00€ |
| |
PR-Trendmonitor, PR-Budgets und Kommunikationsstrategien, August 2006
Faktenkontor GmbH
Welche Vorbildung im PR-Fach haben Sie?
/ Ist ein Teil Ihres Gehalts erfolgsabhängig?
/ Sind Radiosender bzw. Radioredakteure Zielgruppe für Ihre PR-Maßnahmen?
/ Welche Beitragsform bieten Sie am meisten an?
/ Welche Inhalte bieten Sie am meisten an?
/ Was versprechen S
|
2006 |
63,00€ |
| |
Sponsoring (Teilstudie des Kundenmonitors Assekuranz 2001)
YouGovPsychonomics AG
Welche Arten des Sponsorings passen zur Versicherungsbranche, zu einzelnen Versicherern? / Wird Sponsoring von den Kunden überhaupt wahrgenommen und wie wird es bewertet (Stichworte: Wahrnehmung, Verortung, Zielgruppenaffinität)? / Welches Sponsoring verändert das Image in die gewünschte Richtung?
|
2001 |
2.000,00€ |
| |
