Media in China

Datamonitor's Media in China industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Media in China’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Media in China

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.. The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. For the purpose of this report Asia-Pacific is deemed to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
China News Service 22
People's Daily 23
Phoenix Satellite Television Holdings Limited 24
Xinhua News Agency 28
MARKET FORECASTS 29
Market value forecast 29
MACROECONOMIC INDICATORS 30
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35

LIST OF TABLES
Table 1: China media industry value: $ billion, 2006–10(e) 10
Table 2: China media industry segmentation I:% share, by value, 2010(e) 11
Table 3: China media industry segmentation II: % share, by value, 2010 12
Table 4: China News Service : key facts 22
Table 5: People's Daily: key facts 23
Table 6: Phoenix Satellite Television Holdings Limited: key facts 24
Table 7: Phoenix Satellite Television Holdings Limited: key financials ($) 25
Table 8: Phoenix Satellite Television Holdings Limited: key financials () 26
Table 9: Phoenix Satellite Television Holdings Limited: key financial ratios 26
Table 10: Xinhua News Agency: key facts 28
Table 11: China media industry value forecast: $ billion, 2010–15 29
Table 12: China size of population (million), 2006–10(e) 30
Table 13: China gdp (constant 2000 prices, $ billion), 2006–10(e) 30
Table 14: China gdp (current prices, $ billion), 2006–10(e) 30
Table 15: China inflation, 2006–10(e) 31
Table 16: China consumer price index (absolute), 2006–10(e) 31
Table 17: China exchange rate, 2006–10(e) 31

LIST OF FIGURES
Figure 1: China media industry value: $ billion, 2006–10(e) 10
Figure 2: China media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: China media industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the media industry in China, 2010 13
Figure 5: Drivers of buyer power in the media industry in China, 2010 15
Figure 6: Drivers of supplier power in the media industry in China, 2010 17
Figure 7: Factors influencing the likelihood of new entrants in the media industry in China, 2010 18
Figure 8: Factors influencing the threat of substitutes in the media industry in China, 2010 20
Figure 9: Drivers of degree of rivalry in the media industry in China, 2010 21
Figure 10: Phoenix Satellite Television Holdings Limited: revenues & profitability 27
Figure 11: Phoenix Satellite Television Holdings Limited: assets & liabilities 27
Figure 12: China media industry value forecast: $ billion, 2010–15 29


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