TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
News Corporation 21
Sun TV Network Ltd. 29
The Times Group 30
Zee Entertainment Enterprises Limited 32
MARKET FORECASTS 36
Market value forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: India media industry value: $ billion, 2006–10(e) 10
Table 2: India media industry segmentation I:% share, by value, 2010 11
Table 3: India media industry segmentation II: % share, by value, 2010(e) 12
Table 4: News Corporation: key facts 21
Table 5: News Corporation: key financials ($) 26
Table 6: News Corporation: key financial ratios 27
Table 7: Sun TV Network Ltd.: key facts 29
Table 8: The Times Group: key facts 30
Table 9: Zee Entertainment Enterprises Limited: key facts 32
Table 10: Zee Entertainment Enterprises Limited: key financials ($) 33
Table 11: Zee Entertainment Enterprises Limited: key financials (Rs.) 34
Table 12: Zee Entertainment Enterprises Limited: key financial ratios 34
Table 13: India media industry value forecast: $ billion, 2010–15 36
Table 14: India size of population (million), 2006–10(e) 37
Table 15: India gdp (constant 2000 prices, $ billion), 2006–10(e) 37
Table 16: India gdp (current prices, $ billion), 2006–10(e) 37
Table 17: India inflation, 2006–10(e) 38
Table 18: India consumer price index (absolute), 2006–10(e) 38
Table 19: India exchange rate, 2006–10(e) 38
LIST OF FIGURES
Figure 1: India media industry value: $ billion, 2006–10(e) 10
Figure 2: India media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: India media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in India, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in India, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in India, 2010(e) 16
Figure 7: Factors influencing the likelihood of new entrants in the media industry in India, 2010(e) 17
Figure 8: Factors influencing the threat of substitutes in the media industry in India, 2010(e) 19
Figure 9: Drivers of degree of rivalry in the media industry in India, 2010(e) 20
Figure 10: News Corporation: revenues & profitability 27
Figure 11: News Corporation: assets & liabilities 28
Figure 12: Zee Entertainment Enterprises Limited: revenues & profitability 35
Figure 13: Zee Entertainment Enterprises Limited: assets & liabilities 35
Figure 14: India media industry value forecast: $ billion, 2010–15 36
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