Media in Poland

Datamonitor's Media in Poland industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Media in Poland’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Media in Poland

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.. The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Agora SA 21
Bauer Media Group 25
Telewizja Polska S.A. 27
MARKET FORECASTS 28
Market value forecast 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33

ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34

LIST OF TABLES
Table 1: Poland media industry value: $ billion, 2006–10(e) 10
Table 2: Poland media industry segmentation I:% share, by value, 2010(e) 11
Table 3: Poland media industry segmentation II: % share, by value, 2010(e) 12
Table 4: Agora SA: key facts 21
Table 5: Agora SA: key financials ($) 23
Table 6: Agora SA: key financials (zl) 23
Table 7: Agora SA: key financial ratios 23
Table 8: Bauer Media Group: key facts 25
Table 9: Telewizja Polska S.A.: key facts 27
Table 10: Poland media industry value forecast: $ billion, 2010–15 28
Table 11: Poland size of population (million), 2006–10(e) 29
Table 12: Poland gdp (constant 2000 prices, $ billion), 2006–10(e) 29
Table 13: Poland gdp (current prices, $ billion), 2006–10(e) 29
Table 14: Poland inflation, 2006–10(e) 30
Table 15: Poland consumer price index (absolute), 2006–10(e) 30
Table 16: Poland exchange rate, 2006–10(e) 30

LIST OF FIGURES
Figure 1: Poland media industry value: $ billion, 2006–10(e) 10
Figure 2: Poland media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: Poland media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in Poland, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in Poland, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in Poland, 2010(e) 16
Figure 7: Factors influencing the likelihood of new entrants in the media industry in Poland, 2010(e) 17
Figure 8: Factors influencing the threat of substitutes in the media industry in Poland, 2010(e) 19
Figure 9: Drivers of degree of rivalry in the media industry in Poland, 2010(e) 20
Figure 10: Agora SA: revenues & profitability 24
Figure 11: Agora SA: assets & liabilities 24
Figure 12: Poland media industry value forecast: $ billion, 2010–15 28


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