Media in Spain

Datamonitor's Media in Spain industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Media in Spain’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Media in Spain

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services.. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions. The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports.. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Mediaset SpA 21
Radio Televisión Española (RTVE) 25
Vivendi S.A. 26
MARKET FORECASTS 30
Market value forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35

ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36

LIST OF TABLES
Table 1: Spain media industry value: $ billion, 2006–10(e) 10
Table 2: Spain media industry segmentation I:% share, by value, 2010(e) 11
Table 3: Spain media industry segmentation II: % share, by value, 2010(e) 12
Table 4: Mediaset SpA: key facts 21
Table 5: Mediaset SpA: key financials ($) 23
Table 6: Mediaset SpA: key financials (€) 23
Table 7: Mediaset SpA: key financial ratios 23
Table 8: Radio Televisión Española (RTVE): key facts 25
Table 9: Vivendi S.A.: key facts 26
Table 10: Vivendi S.A.: key financials ($) 28
Table 11: Vivendi S.A.: key financials (€) 28
Table 12: Vivendi S.A.: key financial ratios 28
Table 13: Spain media industry value forecast: $ billion, 2010–15 30
Table 14: Spain size of population (million), 2006–10(e) 31
Table 15: Spain gdp (constant 2000 prices, $ billion), 2006–10(e) 31
Table 16: Spain gdp (current prices, $ billion), 2006–10(e) 31
Table 17: Spain inflation, 2006–10(e) 32
Table 18: Spain consumer price index (absolute), 2006–10(e) 32
Table 19: Spain exchange rate, 2006–10(e) 32

LIST OF FIGURES
Figure 1: Spain media industry value: $ billion, 2006–10(e) 10
Figure 2: Spain media industry segmentation I:% share, by value, 2010(e) 11
Figure 3: Spain media industry segmentation II: % share, by value, 2010(e) 12
Figure 4: Forces driving competition in the media industry in Spain, 2010(e) 13
Figure 5: Drivers of buyer power in the media industry in Spain, 2010(e) 14
Figure 6: Drivers of supplier power in the media industry in Spain, 2010(e) 16
Figure 7: Factors influencing the likelihood of new entrants in the media industry in Spain, 2010(e) 17
Figure 8: Factors influencing the threat of substitutes in the media industry in Spain, 2010(e) 19
Figure 9: Drivers of degree of rivalry in the media industry in Spain, 2010(e) 20
Figure 10: Mediaset SpA: revenues & profitability 24
Figure 11: Vivendi S.A.: revenues & profitability 29
Figure 12: Vivendi S.A.: assets & liabilities 29
Figure 13: Spain media industry value forecast: $ billion, 2010–15 30


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