TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
H & M Hennes & Mauritz AB 19
KappAhl Holding AB 23
New Wave Group Ab 26
MARKET FORECASTS 30
Market value forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
Table 1: Sweden menswear market value: $ million, 2005–09 10
Table 2: Sweden menswear market segmentation I:% share, by value, 2009 11
Table 3: Sweden menswear market segmentation II: % share, by value, 2009 12
Table 4: H & M Hennes & Mauritz AB: key facts 19
Table 5: H & M Hennes & Mauritz AB: key financials ($) 20
Table 6: H & M Hennes & Mauritz AB: key financials (SEK) 20
Table 7: H & M Hennes & Mauritz AB: key financial ratios 21
Table 8: KappAhl Holding AB: key facts 23
Table 9: KappAhl Holding AB: key financials ($) 24
Table 10: KappAhl Holding AB: key financials (SEK) 24
Table 11: KappAhl Holding AB: key financial ratios 24
Table 12: New Wave Group Ab: key facts 26
Table 13: New Wave Group Ab: key financials ($) 27
Table 14: New Wave Group Ab: key financials (SEK) 27
Table 15: New Wave Group Ab: key financial ratios 28
Table 16: Sweden menswear market value forecast: $ million, 2009–14 30
Table 17: Sweden size of population (million), 2005–09 31
Table 18: Sweden gdp (constant 2000 prices, $ billion), 2005–09 31
Table 19: Sweden gdp (current prices, $ billion), 2005–09 31
Table 20: Sweden inflation, 2005–09 32
Table 21: Sweden consumer price index (absolute), 2005–09 32
Table 22: Sweden exchange rate, 2005–09 32
LIST OF FIGURES
Figure 1: Sweden menswear market value: $ million, 2005–09 10
Figure 2: Sweden menswear market segmentation I:% share, by value, 2009 11
Figure 3: Sweden menswear market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the menswear market in Sweden, 2009 13
Figure 5: Drivers of buyer power in the menswear market in Sweden, 2009 14
Figure 6: Drivers of supplier power in the menswear market in Sweden, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the menswear market in Sweden, 2009 16
Figure 8: Factors influencing the threat of substitutes in the menswear market in Sweden, 2009 17
Figure 9: Drivers of degree of rivalry in the menswear market in Sweden, 2009 18
Figure 10: H & M Hennes & Mauritz AB: revenues & profitability 21
Figure 11: H & M Hennes & Mauritz AB: assets & liabilities 22
Figure 12: KappAhl Holding AB: revenues & profitability 25
Figure 13: KappAhl Holding AB: assets & liabilities 25
Figure 14: New Wave Group Ab: revenues & profitability 28
Figure 15: New Wave Group Ab: assets & liabilities 29
Figure 16: Sweden menswear market value forecast: $ million, 2009–14 30
[Fade out table of contents]
