Mobile Broadband 2010-2015: A growing market requiring investment and sustainable support to fulfill burgeoning demand

Mobile broadband looks set to overshadow fixed line broadband in terms of popularity. Despite the recession, demand for mobile broadband has remained on an upward curve. Can you afford to stand back and take no action, whilst others do? It is imperative that action is taken quickly and effectively in order to benefit from this thriving market before it's too late.

Mobile operators can no longer solely rely on income from traditional avenues such as voice and SMS. Revenue from voice services in particular is declining as mobile penetration increases. Constantly operators require new methods of generating revenue. What role will mobile broadband services play in operator strategy?

Connectivity has become more and more important to people in their everyday lives. This has been aided by the rising popularity of social networks and the decreasing cost of mobile data. Both business and consumer users are now eager to keep in contact with others and have information readily available to them when required. How will the rising volume of data traffic affect network performance? What measures can be taken to counter these issues?

Traditional broadband has its limitations; it is restricted to where the network is in place and as such can not be used while on the move. Mobile broadband thus has the potential to provide internet access to people previously unconnected. It is also appealing to a range of new users attracted by the mobility it offers over fixed line broadband. How will the mobile broadband market progress in comparison to fixed line broadband? Will mobile broadband be viewed as a complementary or substitute service?

Of course, there will be obstacles for providers to overcome if they are to successfully offer mobile broadband. Technology, for example, will have to be continuously improved in order to meet customer expectations. Pricing and other service options must also be considered. How will prices on offer remain competitive whilst upgrades to networks are carried out? What options are available to providers?

Find out the answers to these and many other questions by buying this vital industry insight.

Who needs to read this report?
Directors, VP and Senior managers in:
• Mobile/Cellular carriers and operators
• Handset and PC OEMs and ODMs
• Component manufacturers
• Mobile Network vendors
• Social networks
• Brands looking to tap into the mobile audience

If you work for any of the above companies then you really need to get to grips with this concept before you get left behind. Act today and order your copy of this innovative report.


Report Highlights

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Table of Contents
1. Executive Summary
1.1. The Growing Use of Data
1.2. Competitive Market
1.3. Overtaking Traditional Broadband

2. Introduction
2.1. Why Is Broadband Connectivity Important?
2.1.1. National Broadband Plans
2.1.1.1. Europe
2.1.1.2. North America
2.1.1.3. South America
2.1.1.4. Asia Pacific
2.2. What is Mobile Broadband?
2.3. History and Development of Mobile Broadband
2.4. Why is Mobile Broadband Appealing?
2.5. Mobile Broadband in the Future
2.6. Focus and Objectives of this Report

3. Market Overview
3.1. Connection Types
3.1.1. Narrowband Dialup
3.1.2. Narrowband ISDN
3.1.3. Broadband DSL
3.1.4. Broadband Cable
3.1.5. Broadband Wireless
3.1.6. Broadband Satellite
3.2. Fixed Line vs. Mobile
3.2.1. Challenges for Fixed Broadband Operators
3.2.2. Threat from Mobile
3.2.3. Advantages of Mobile Broadband vs. Fixed Line Broadband
3.2.4. Disadvantages of Mobile Broadband vs. Fixed Line Broadband
3.2.5. Is There a Role for "Smart Broadband"?
3.3. Wi-Fi
3.3.1. Mobile Broadband vs. Wi-Fi
3.3.1.1. Advantages of Mobile Broadband/Weaknesses of Wi-Fi
3.3.1.2. Advantages of Wi-Fi/Weaknesses of Mobile Broadband
3.4. Mi-Fi
3.5. WiMAX
3.5.1. Benefits of WiMAX
3.5.2. Negatives of WiMAX
3.6. Mobile Broadband Drivers
3.6.1. Mobility
3.6.2. Smartphones
3.6.3. Increased Data Usage
3.6.4. Social Networks
3.6.5. Price
3.6.6. Simplicity
3.6.7. Wide Appeal
3.6.7.1. Business
3.6.7.2. Students
3.6.7.3. Frequent Travellers
3.7. Mobile Broadband Barriers
3.7.1. Signal Coverage
3.7.2. Speed
3.7.3. Increased Network Traffic
3.7.3.1. Network Performance
3.8. Chapter Conclusions

4. Technology
4.1. Network Upgrades
4.1.1. Packet-Switching
4.2. 3G Development - The Road to Mobile Broadband
4.2.1. 3GPP Technologies
4.2.1.1. GPRS
4.2.1.2. EDGE
4.2.1.3. W-CDMA (UMTS)
4.2.1.4. HSDPA (HSPA)
4.2.1.4.1. HSDPA Mobile Broadband
4.2.1.4.2. UMTS900 - Steps Being Taken to Increase Deployment
4.2.1.4.2.1. EU Ready for Broadband on GSM
4.2.1.4.3. Evolved HSPA
4.2.1.5. LTE
4.2.2. 3GPP2 Technologies
4.2.2.1. 1xRTT
4.2.2.2. EV-DO
4.2.2.3. UMB
4.3. Connection Methods
4.3.1. Data Cards
4.3.2. Dongles (USB Modems)
4.3.3. USB Sticks
4.3.4. Mobile Handsets
4.3.5. Embedded Devices
4.4. Chapter Conclusions

5. Business Models and Issues
5.1. Service Bundles
5.1.1. Rise of the Netbook
5.1.2. Service Differentiation
5.1.2.1. Fixed Broadband Bundle Evolution
5.1.2.1.1. Mobile Broadband as a Substitute or Complementary Service?
5.1.2.2. Wi-Fi Bundle
5.1.2.3. Mobile Phone and Broadband Bundle
5.2. Prepaid Mobile Broadband
5.2.1. Prepaid Mobile Broadband Positives
5.2.2. Contract Mobile Broadband Positives
5.3. Standards of Service
5.3.1. Speed Confusion and Discrepancies
5.3.2. Mobile Broadband Coverage
5.3.3. Selection of Correct Data Plan
5.4. Is Mobile Broadband a Victim of its Own Success?
5.4.1. Which New Business Models Can Be Utilised?
5.5. Business Models and Issues Conclusions

6. European Market
6.1. 3
6.1.1. Spotify to Mobile Broadband
6.1.2. Introduces MiFi
6.2. FREEDOM4 WiFi
6.2.1. Mobile Broadband
6.3. O2/Telefonica
6.3.1. O2 Mobile Broadband Amnesty - Importance of Trial Periods
6.3.2. LTE Mobile Broadband Trial
6.4. Orange/France Telecom
6.4.1. France Telecom Growth in Different Markets
6.4.2. Business Benefits
6.4.3. HP Agreement Facilitates Mobile Broadband
6.5. T-Mobile
6.5.1. T-Mobile Mobile Broadband Share Dock
6.6. Telenor
6.7. TeliaSonera
6.8. Virgin Media
6.9. Vodafone
6.9.1. Network Upgrade Improves Services
6.9.2. Vodafone Enter Mobile Wi-Fi Market
6.10. Chapter Conclusions

7.
7.1. North America
7.1.1. US
7.1.1.1. AT&T
7.1.1.1.1. Performance Must Satisfy Customers
7.1.1.1.2. Wi-Fi Helps Take Strain
7.1.1.2. Sprint
7.1.1.2.1. Xohm WiMAX Business Initiative
7.1.1.2.1.1. 4G Mobile Broadband Boosts ARPU
7.1.1.2.1.2. Clearwire and Sprint Combine 4G Mobile WiMAX Businesses
7.1.1.2.2. First Dual Mode 3G/4G Device
7.1.1.2.3. Sprint and Verizon MiFi
7.1.1.3. Verizon
7.1.2. Canada
7.1.2.1. Rogers
7.1.3. Telus
7.1.3.1. Restrictive CDMA
7.2. South America
7.2.1. Brazil
7.2.1.1. Vivo - the Only LTE Latin America Commitment
7.2.2. Chile
7.3. Asia-Pacific
7.3.1. China
7.3.1.1. China Mobile
7.3.1.2. China Unicom
7.3.1.3. Huawei
7.3.2. India
7.3.2.1. BSNL
7.3.2.2. Tata
7.3.2.2.1. Tata DoCoMo
7.3.2.2.2. Mobile Broadband Progression
7.3.3. Japan
7.3.3.1. EMOBILE HSPA Evolution Network
7.3.3.2. NTT DoCoMo
7.3.3.3. SoftBank
7.3.4. Australia
7.3.4.1. Telstra
7.3.4.2. Virgin Mobile
7.4. Chapter Conclusions

8. Conclusions and Recommendations
8.1. Conclusions
8.1.1. Has Mobile Broadband Already Peaked?
8.1.1.1. Or is it Time to Lose the Landline?
8.1.2. Opinion Changed
8.1.3. Is Data Traffic Positive or Negative?
8.1.3.1. Positive
8.1.3.2. Negative
8.1.4. Careful Investment Needed
8.1.5. Future Trends and Strategy
8.1.5.1. Utilise New Methods
8.1.5.2. LTE and Technology Developments
8.1.5.3. Rise of the Netbook, Demise of the Dongle
8.1.5.4. How to Satisfy the Increase in Mobile Broadband Demand
8.1.5.4.1. Mobile Access and Frequencies
8.1.5.4.2. Fixed Access
8.1.5.4.3. Backhaul and Core Network
8.1.6. How Popular Will Mobile Broadband Be?
8.2. Recommendations
8.2.1. For Operators
8.2.2. For Manufacturers and Suppliers
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Table 3.1: Countries With 60% Fixed Broadband Penetration or Higher, 2008-2013
Table 3.2: UK Mobile Broadband User Locations
Table 3.3: Mobile Data Traffic by Geography, 2009-2014
Table 4.1: Commercial HSPA Operators by Region, September 2009
Table 4.2: Operators Running Commercial UMTS900, October 2009
Table 4.3: Network Operators with LTE Commitments, October 2009
Table 5.1: Examples of Mobile Broadband/Laptop Service Bundles
Table 5.2: BT New Customer Mobile Broadband Packages
Table 5.3: Examples of UK PAYG Mobile Broadband Deals
Table 5.4: UK Mobile Broadband Speed Tests, September 2009
Table 5.5: Internet and Data Usage Comparison
Table 6.1: 3 Mobile Broadband Contract Price Plans
Table 6.2: 3 UK MiFi Pricing
Table 6.3: O2 Prepaid Mobile Broadband Deals
Table 6.4: Orange Mobile Broadband Deals
Table 6.5: T-Mobile Pay per day Deals
Table 6.6: T-Mobile Pay Monthly Deals
Table 6.7: T-Mobile Pay Up Front Deals
Table 6.8: Virgin Media Mobile Broadband Deals
Table 6.9: Vodafone Pay Monthly Mobile Broadband Deals
Table 7.1: AT&T Laptop Plans
Table 7.2: Sprint Mobile Broadband Card Price Plans
Table 7.3: US Cities Where Sprint Has Launched 4G Services
Table 7.4: Clearwire Investors
Table 7.5: Verizon Mobile Broadband Plans
Table 7.6: Rogers Data Plans
Table 7.7: Rogers Flex Rate Plans
Table 7.8: Telus Mobile Broadband Plans
Table 7.9: Telstra Mobile Broadband Plans

Chart 1.1: Mobile Broadband vs Traditional Broadband, EY 2009
Chart 3.1: World Fixed-Line Broadband Subscriber Net Additions, Q1 2009-Q2 2009
Chart 3.2: Global Broadband Additions by Type, 2009-2014
Chart 3.3: UK Wi-Fi Hotspots, 2007-2009
Chart 3.4: World Wi-Fi Hotspots, 2004-2009
Chart 3.5: Broadband Method Popularity 2009, Mobile Broadband vs. Wi-Fi
Chart 3.6: Smartphone Shipments, 2009-2014
Chart 3.7: Mobile Data Traffic by Geography, 2009-2014
Chart 4.1: Worldwide W-CDMA Network Launches (Cumulative), 2001-2009
Chart 4.2: Global HSPA Enabled Devices, October 2009
Chart 5.1: What is your experience of UK mobile broadband coverage?
Chart 5.2: Are you satisfied with UK mobile broadband speeds?
Chart 5.3: 3G Data Traffic by Device Type
Chart 6.1: Wi-Fi vs. 3G Speeds
Chart 6.2: France Telecom Mobile Broadband Subscribers, June 2008-June 2009
Chart 6.3: Telenor Mobile Broadband Subscribers, Q3 2008-Q3 2009
Chart 7.1: Sprint Post-paid ARPU, Q1 2008-Q3 2009
Chart 7.2: Sprint 4G Mobile Broadband Markets, Q3 2009-YE 2010
Chart 7.3: Verizon Mobile Data Revenues, Q3 2008-Q3 2009
Chart 7.4: Verizon Mobile Data ARPUs, Q3 2008-Q3 2009
Chart 8.1: Worldwide LTE Mobile Broadband, 2010-2017
Chart 8.2: Mobile Broadband Subscribers, 2009-2015

Figure 4.1: 3G W-CDMA World Coverage
Figure 4.2: GSM vs. CDMA Progression and Comparison
Figure 5.1: 3 UK 3G Coverage Map
Figure 5.2: O2 UK 3G Coverage Map
Figure 5.3: Orange UK 3G Coverage Map
Figure 5.4: T-Mobile UK 3G Coverage Map
Figure 5.5: Vodafone UK 3G Coverage Map
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