Mobile Phones in Germany

Datamonitor's Mobile Phones in Germany industry profile is an essential resource for top-level data and analysis covering the Mobile Phones industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The mobile phone market consists of all analog and digital handsets used for mobile telephony. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. Market values are given at retail selling price (RSP). Any currency conversions used in the creation of this report have been calculated using constant 2008 annual average exchange rates.

For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Five Forces Analysis 11
4.1 Summary 11
4.2 Buyer Power 13
4.3 Supplier Power 14
4.4 New Entrants 16
4.5 Substitutes 18
4.6 Rivalry 19
CHAPTER 5 Leading Companies 20
5.1 Motorola Inc. 20
5.2 Nokia Corporation 24
5.3 Samsung Group 31

CHAPTER 6 Market Forecasts 35
6.1 Market Value Forecast 35
6.2 Market Volume Forecast 36
CHAPTER 7 Macroeconomic Indicators 37
CHAPTER 8 Appendix 39
8.1 Methodology 39
8.2 Industry Associations 40
8.3 Related Datamonitor Research 40

LIST OF TABLES
Table 1: Germany Mobile Phones Market Value: $ billion, 2004-2008 9
Table 2: Germany Mobile Phones Market Volume: Units million, 2004-2008 10
Table 3: Key Facts: Motorola Inc. 20
Table 4: Key Financials: Motorola Inc. 23
Table 5: Key Facts: Nokia Corporation 24
Table 6: Key Financials: Nokia Corporation 30
Table 7: Key Facts: Samsung Group 31
Table 8: Key Financials: Samsung Group 34
Table 9: Germany Mobile Phones Market Value Forecast: $ billion, 2008-2013 35
Table 10: Germany Mobile Phones Market Volume Forecast: Units million, 2008-2013 36
Table 11: Germany Size of Population (million) , 2004-2008 37
Table 12: Germany GDP (Current Prices, $ billion), 2004-2008 37
Table 13: Germany Inflation, 2004-2008 37
Table 14: Germany Exchange Rate, 2004-2008 38




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