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Near Field Communications (2010-2015)
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| Features of this market research: |
This 100+ page NFC report is: 155 seiten | |||||||||||
| About this market survey: |
One next generation technology that has enjoyed extensive recent exposure in the press is Near Field Communications. Presenting an excerpt from the media to indicate the development of the new technol.....
One next generation technology that has enjoyed extensive recent exposure in the press is Near Field Communications. Presenting an excerpt from the media to indicate the development of the new technology: "iPhone owners lamenting the lack of NFC capability can now plug in the iCarte from Wireless Dynamics, providing short-range wireless at the cost of a little extra length." The Register report Such is the craze around the implications of this technology that numerous trials have been ongoing for more than three years now. The applicability of the technology has been assessed and the technology has reached commercial feasibility ultimately. In assessing NFC from the commercial and technological perspectives, a comprehensive view of other contactless payment technologies has been taken into account. NFC has been compared against RFID, Bluetooth and other wireless technologies in terms of technological advantages NFC provides. In order to provide a comprehensive view of the domain of use for NFC technology, its feasible use in transportation, retail and couponing system has been analysed. The advent of NFC technology will have profound effects on end-users, chipset manufacturers, handset manufacturers and component and tag manufacturers. These effects have been outlined in detail in the report. NFC will significantly impact the payment card and mobile communications industries, as shown in a forecast taking 2015 as the future point. The parameters for the adoption of NFC have been studied and given conclusions to help decision makers. These parameters include security, standardisation and technical specifications. Trial and experimentation provide the best way of building confidence in the technology, therefore warrenting a wide eyed view over NFC trials as part of the wider discussion. NFC applications in the healthcare industry and in education have been taken as a case study in the report. With the views of influential people in support for NFC technology, it is expected that NFC will hit all major payment systems by the end of 2010 and will present a high value business proposition in the future for companies involved in the technology. You need to guarantee your involvement today. This report is expected to provide a guideline into how NFC can become a revenue generating technology for years to come. Who should buy this report? Directors, VP and Senior managers at business such as: • Mobile/ Cellular carriers and operators • Banks and credit card companies • Financial services providers • Handset manufacturers • Manufacturers of SIM related services • Mobile handset security providers • M-ticketing providers • Brands looking to tap into the mobile audience • Public and private transport agencies • Manufacturers of NFC allied services i.e. readers, writers and tags Report Highlights Companies mentioned: 7 layers ADAMSOFT D.O.O. AIM Alcatel-Lucent Amazon American Banknote Corporation American Express Apple ARYGON TECHNOLOGIES AG ASMedia Technology Inc. Assa Abloy AT&T AT4 Wireless Atlanta Philips Arena Atmel Auchan Auto-ID Labs ETH Zurich/St. Gallen BAA Banco do Brasil. Bank of America Banque Accord Barclays BBC BBVA Beijing Tongfang Microelectronics Co., LTD BenQ Blackboard, Inc. Blaze mobile BlueChip Technologies SA BlueSky Bouygues Telecom British Telecom Broadcom Corporation Bundesdruckerei GmbH Cal Cambridge Silicon Radio Carrefour Cartes Bancaires "CB" Castorama CATTID - University of Rome Cellular South CETECOM ICT Services GmbH Chase Bank China Bank China Mobile Communication Corporation China trust Commercial Bank Chunghwa Telecom CIE, Center for Internet Excellence Cingular Wireless Cinterion Wireless Modules GmbH Citi City of Oulu Cofidis Collis Collis & Aspects Companhia Brasileira de Meios de Pagamento COMPRION GmbH Consorzio Triveneto S.P.A Consult Hyperion Cornèr Bank Crédit Mutuel-CIC Crown Computing Cubic Transportation Systems Dai Nippon Printing Co., Ltd. DB Mobility Logistics AG Diners Club DnB NOR DoCoMo Dunn & Company Dutch bank ING Eastcompeace Smart Card Co., Ltd ecash corporation Edgar Emirates Airline Emirates NBD ERICSSON AB Etisalat ETRI ETSI Europay International European Commission's Information Society EZ-Link E-Zpass FasTrak FH OÖ Forschungs- & Entwicklungs GmbH Finaref Fnac Forum des Services Mobiles Sans Contact Fuji Electric Holdings Co., Ltd. Garanti Bank Gemalto Gemalto NV Giesecke & Devrient Groupement des Mousquetaires GSM Association GSMA Hong Kong Airport Hong Kong Octopus card transit system Hyundai Card identiphoto Infineon Technologies Ingenico Innovision Research & Technology Innovision Research & Technology PLC In-Q-Tel Inside Contactless INSO - Vienna University of Technology Institute for Information Industry Integri Intel Corporation IrDA IrFM ITSO IW Bank Japan IC Card System Application Council (JICSAP) Japanese Ministry of Internal Affairs and Communications Java JCB Jules Juniper Research KB Card KDDI Kinepolis Korea Smart Card Company Korea Telecom Freetel KPN Laser LEGIC Leroy Merlin LG LGAI Technological Center, S.A. Logomotion London Fashion Week London's Department for Transport Lucerne University of Applied Sciences and Arts (HTA Lucerne) Manchester City Football Club (MCFC) Marvell International Ltd. MasterCard Maxis Maybank MBNA McDonald Micropross Microsoft Corporation Mobey Forum Mobile Payment Forum (MPF) mobilefish Mobilkom mobilkom austria Monaco Government Tourist and Convention Authority Monaco technology organisation Motorola, Inc. Murata Manufacturing Co., Ltd. Mutuel National Australia Bank National Retail Federation (NRF-ARTS) Navigo Pass NBK NEC Corporation NetPort Karlshamn AB NETS New Delhi Metro NEXPERTS NFC Forum Nilson Nokia NTT Data Corporation NTT DOCOMO, INC. NXP NXP Semiconductors NXP Semiconductors NXP Semiconductors O2 O2Micro, Inc. Oberthur Technologies Obopay Orange Osaifu-Keitai Oulu Innovation LTD Over-C Panasonic Parrot PayPal Philips PNC Bank Polaric Qualcomm RATP RBC Renesas Technology Corp. Research In Motion Ltd RFI Global Services LTD Rhein-Main-Verkehrsverbund (RMV) Royal Bank of Scotland Royal Philips Electronics SAGEM Sagem Orga GmbH Samsung SanDisk Sasken Communication Technologies SAXA, Inc. SCM Microsystems Semiconductor Energy Laboratory Co., Ltd. sena SFR SGS Shanghai Huahong Integrated Circuit Co., Ltd Shinhan Bank Siemens Singapore Land Transit Authority SingTel Sirit SK Telecom skidata SKIDATA AG Smart Card Alliance SmartMX Sony Corporation Sony Ericsson Speedpass Sprint Sprint Nextel Stagecoach StarHub STMicroelectronics Stollmann E+V GmbH StoLPaN Sun Microsystems SunTrust Bank TD Bank Financial Group technotes Telecom Italia Mobile Telecommunication Metrology Center (TMC) Telefonica Telenor TeliaSonera Texas Instruments Incorporated The Commonwealth Bank The Global Platform The Human Chain The Register TNO TollTag Toppan Forms Co., LTD TORO Limited Toshiba Corporation Transport For London TranSys Tranzfinity, Inc. Trusted Logic TSMC TSystems Turkcel TÜV SÜD AG United Overseas Bank. University Of Applied Sciences Of Upper Austria University of Augsburgh University of Bath University of Nice Sophia Antipolis UPEK, Inc. US Bank USC Corporation Vancity Venyon Venyon Verband Deutscher Verkehrsunternehmen (VDV) VeriFone Vibo Telecom Visa Visa Europe Visa Inc. Visa International Service Association ViVOtech ViVOtech ViVOtech, Inc. Vodafone Voestalpine VTT Technical Research Centre Wachovia Wells Fargo Western Union Wi-Fi Alliance WIMA Yulong Computer Telecommunication Scientific (Shenzhen) Co., Ltd [Fade out the market survey infos] |
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Chapter 1. Introduction 1.1 What it is? 1.2 Benefits and uses 1.3 Technology used 1.4 The future potential of NFC 1.4.1 New Business Opportunities using NFC 1.5 Hagenberg case study 1.6 Current state of NFC systems Chapter 2-Contactless payments- technologies 2.1 M-payments Figure 2.1- M-Payment market forecast 2008-2015 Figure 2.2 Annual mpayments Growth Rate 2008-2013 2.2. m-payment over voice calls 2.3 SMS payment technology Figure 2.3 SMS payment model (transaction with a bank) 2.4 Mobile browsing payment technologies Figure 2.4: Mobile web payment model (payment for music download with Amazon) 2.4.1. WAP (wireless application protocol) Figure 2.5 WAP delivery service model 2.4.2. Java MIDP (mobile information device profile) Figure 2.6 MIDP model 2.5 Mobile payment services technologies Figure2.7 : M-payment technologies comparison 2.5.1. Bluetooth Figure 2.8: Bluetooth as a wireless payment method 2.5.1.1 Advantages 2.5.1.2 Disadvantages 2.5.2. IrDA (infrared data association) Fig 2.9: IrDA's major stakeholders 2.5.2.1 Advantages 2.5.2.2 Disadvantages Figure 2.9: IrFM Transaction Flows Environment Figure 2.10: IrFM Transaction Flows Sequence 2.5.3 RFID Figure 2.11: RFID System 2.5.3.1 The process of transmission 2.5.3.2 Why RFID? 2.5.3.3 Advantages 2.5.3.4 Disadvantages 2.5.4 NFC 2.5.4.1 Technology behind NFC Figure 2.12: Technology behind NFC technology 2.5.4.2 Usability 2.5.4.3 Advantages 2.5.4.3 Disadvantages 2.5.4.4 NFC Forum 2.5.4.4.1 Mission 2.5.4.4.2 Goals 2.5.4.4.3 Its purpose 2.5.4.4.4 Its members Table: NFC Forum members 2.5.5 Other forms of contactless payments 2.5.5.1 ISO/IEC 14443-Compliant High-Frequency 13.56 MHz Contactless Smart Cards Figure 2.13: High-Frequency 13.56 MHz Contactless Smart Cards 2.5.5.1.1 Features 2.5.5.2 ISO/IEC 15693-Compliant High-Frequency 13.56 MHz Contactless Smart Cards 2.5.5.2.1 Features 2.5.5.3 Proprietary High-Frequency 13.56 MHz Technology 2.5.5.3.1 FeliCa Card Figure 2.14: FeliCa card and its use 2.5.5.3.2 Cubic GO CARD Figure: Cubic GO CARD 2.5.5.3.3 Features of Proprietary High-Frequency 13.56 MHz Technology 2.5.5.4 Proprietary Low-Frequency 125 to 134 KHz RF Technology Figure: Key using low frequency RF technology 2.5.5.4.1 Features 2.5.5.5 Proprietary Ultra-High-Frequency RF Technology Figure 2.15: E- ZPass system 2.5.5.5.1 Features 2.5.5.6 Comparison of the five technologies Table: Comparative analysis of contactless payment technologies (others) Chapter 3.NFC on mobile phones 3.1.NFC mobile services Figure. 3.1.NFC services 3.1.1. Positioning and functionality of NFC on mobile devices Figure 3. 2.NFC positioning within mobile device architecture 3.2. NFC services on mobile phones 3.2.1. Interactivity 3.2.2. Report multi-application management 3.2.3. Remote user management 3.3. Areas of NFC mobile phone applications 3.3.1. NFC services: transport and travelling Figure 3.3.NFC in transport and travelling 3.3.1.1. Access, ticketing, activiation and legitimacy 3.3.1.2. Boarding and alighting 3.3.1.3. Tickets purchase and top-ups 3.3.1.4. Access to information and location-based services Figure 3.4.NFC in information access 3.3.2. NFC in retail sector 3.3.2.1. Payment for access to products and services 3.3.2.2. Security, validation and identification 3.3.2.3. Offers, packages and discounts 3.3.3. NFC mobile coupons 3.4. NFC mobile ecosystem - a new market place? 3.4.1. Modelling the NFC mobile ecosystem 3.4.1.1. NFC mobile ecosystem: service provisioning 3.4.1.2. Mobile network provision 3.4.1.3. Trusted service manager 3.5. Key players in NFC mobile ecosystem 3.5.1. Customers/end-users 3.5.2. Chipset manufacturers 3.5.3. Mobile handset manufacturers 3.5.4. Component and tag manufacturers 3.6. Building a successful NFC mobile ecosystem 3.6.1. Building NFC mobile system: MNOs 3.6.2. Service providers 3.7. NFC mobile framework 3.7.1. Functionalities of NFC mobile phones 3.7.1.1. Application execution environment 3.7.1.2. Trusted execution environment 3.7.1.3. NFC stacks and controller 3.7.2. NFC mobile phone back-end server system 3.7.3. NFC Target 3.8. NFC-equipped mobile phones and devices Figure 3.5.NFC-enabled handsets and devices available 3.8.1. GSMA for more NFC mobile phones Chapter 4- Implications of NFC 4.1 Effect on the card industry (2010- 2015) 4.1.1 The card industry 4.1.1.1 Fall of the credit card industry Figure 4.1: Number of card transactions forecast (2002-2015) 4.1.2 The structure of the transaction card industry 4.1.2.1 Market share of major credit cards Figure 4.2: Market share of Worldwide Purchase volume by card type (2008) 4.1.2.2 Association with banks Figure 4.3: Authorisation, batching, funding and settlement process Figure 4.4: Association between banks and card companies 4.1.2.3 Geographical footprint of the card industry Figure 4.5: Share of card transactions by region (2009) 4.1.3 Effect of NFC on the card industry Figure 4.6: Forecast of penetration by NFC on card transactions (2010- 2015) 4.2 Effect on the mobile industry (2010- 2015) 4.2.1 Demand for NFC technology on the mobile Figure 4.7: Wireless priorities 4.2.2 Domain of services provided by NFC technology Figure 4.8: Domain of NFC among wireless communications 4.2.3 Forecast of penetration of NFC in mobile communications Figure 4.9: Forecast of NFC enabled handsets (2008- 2015) 4.2.4 Business through NFC Figure 4.10: Mobile NFC transaction value forecast 4.2.5 Effect of NFC on the mobile industry ecosystem Figure4.11: NFC mobile ecosystem Chapter 5- NFC adoption parameters 5.1 Security 5.1.1 Modus Operandi of NFC Security Table : Dimensions of security in mobile payments 5.1.2 Eavesdropping Figure 5.1: Eavesdropping in NFC transaction 5.1.3 Data corruption 5.1.4 Data modification 5.1.5 Data insertion 5.1.6 Man-in-the-middle-attack Figure 5.2: Man- in- the- Middle attack 5.2 Standardisation 5.2.1 NFC since approval as an ISO/IEC standard 5.2.2 NFC protocols 5.2.2.1 Passive communication mode 5.2.2.2 Active communication mode 5.2.2.3 ISO 14443 Type A Mifare 5.2.2.4 ISO 14443 Type B 5.2.2.5 FeliCa 5.2.2.6 ISO 15693 5.2.2.7 Contactless Reader/validator 5.2.2.8 Contactless cards 5.2.2.9 Contactless mobile phones 5.2.3 NFC specifications 5.2.3.1 Data Exchange Format Technical Specification 5.2.3.2 Record Type Definition Technical Specifications 5.2.3.3 NFC Text RTD Technical Specification 5.2.3.4 NFC URI RTD Technical Specification 5.2.3.5 NFC Smart Poster RTD Technical Specification 5.2.3.6 NFC Generic Control RTD Technical Specification 5.2.4 Reference application Technical Specifications 5.2.4.1 NFC Forum Connection Handover Technical Specification 5.2.4.2 NFC Forum tag type Technical Specifications 5.2.4.3 NFC Forum type 1 tag Operation Specification 5.2.4.4 NFC Forum type 2 tag Operation Specification 5.2.4.5 NFC Forum type 3 tag Operation Specification 5.2.4.6 NFC Forum type 4 tag Operation Specification 5.2.5 NFC development and standardisation bodies 5.2.5.1. NFC development - Nokia takes the lead 5.2.5.2 NFC Forum 5.2.5.3 The GSM Association 5.2.5.4 GSMA's NFC mobile initiative 5.2.5.5 StoLPaN - the European NFC programme 5.2.5.6 The European Telecommunications Standards Institute 5.2.5.7 The Global Platform 5.2.5.8 EMV protocol in NFC 5.2.5.9 SmartCard Alliance adopts NFC 5.3 Problems present 5.3.1 Penetration of compliant handsets 5.3.1.1 Problems created by mobile operators Figure 5.3: Issues for NFC implementation 5.3.1.2 Resulting scenario 5.3.2 NFC tied up in the middle Figure5.4: Triparty roadblocks for NFC mobile adoption 5.4 Solution development 5.4.1 Technological solutions related to security 5.4.1.1 Solution to Eavesdropping 5.4.1.2 Solution to Data Corruption Figure5.5: Data Corruption protection 5.4.1.3 Solution to Data Modification 5.4.1.4 Solution to Data Insertion 5.4.1.5 Prevention of Man-in-the-Middle-Attack 5.4.1.6 What is NFC Secure Channel? Figure 5.6: Diffie-Hellmann protocol 5.4.1.7 NFC Specific Key Agreement 5.4.1.7.1 The process of transaction Figure5.7: NFC specific Key Agreement 5.4.1.7.2 End of the process 5.4.1.7.3 Versatility of the security process (Noisy tag Specific key agreement) 5.4.2 Solution for business issues Chapter 6- Trial projects and latest developments in NFC 6.1 NFC trials and developments in 2006 6.1.1 VISA 'tap and go' trial in London Figure 6.1: Visa 'tap and go' trial in London 6.1.2 Bath University NFC pilot 6.1.3 Sprint's BART NFC 6.1.4 VISA's coupon pilot in California 6.1.5 Nokia and VISA team up in Malaysia 6.1.6 NFC on buses in Germany 6.2 NFC trials and developments in 2007 6.2.1 Citibank NFC-led m-banking 6.2.2 NFC-enabled SIMs for UK soccer club 6.2.3 O2 NFC wristband at music festival Figure 6.2: NFC wristband 6.2.4 Ingenico trial in UK, Ireland Figure 6.3: Ingenico reader 6.2.5. RFID-led luggage tracking 6.2.6 'Wireless Wallet' consumer trial Figure 6.4: Cellular South Wireless Wallet Consumer Trial results 6.2.7 VISA's NFC pilot in Europe Figure 6.5: O2 NFC trial 6.2.8 NFC services in Taiwan Figure 6.6: BenQ mobile with NFC 6.3 NFC trials and developments in 2008 6.3.1Barclays contactless card 6.3.2 Barclays 'wave and pay' for London cabs Figure 6.7: Pilot taxi cab with NFC payment system 6.3.3. Barclays' stake in NFC London trial 6.3.4 The Australian NFC m-banking trials Figure 6.8: NAB & Visa with NFC 6.3.5 VISA's m-payment initiative 6.3.6 VISA's m-payment solutions for Nokia and Google 6.3.7 NFC and MasterCard's m-payment programme 6.3.7.1 MasterCard PayPass: how does it work? Figure 6.9: MasterCard's PayPass process 6.3.7.2 MasterCard-VISA m-payment forum 6.3.8 NFC in m-remittance and funds disbursement 6.3.9. London NFC trial Figure 6.10: London NFC consumer survey 6.3.10 M-tickets on London buses 6.3.11 Consumer survey by Aberdeen Group 6.3.12 O2 test beds for NFC 6.3.13 NFC at London Olympics 6.3.14 MasterCard PayPass in UK 6.3.15 Visa trials in Brazil, Canada and Malaysia 6.3.16 Visa credit card demo Figure 6.11: Visa and Citibank trial on NFC 6.3.17 Singapore's NFC public trial 6.3.18 NFC payments in Amsterdam 6.3.19 Monaco launch of NFC trials 6.3.20 NFC trial in Melbourne 6.3.21 ING and MasterCard trial in Romania 6.3.22 Italian ski NFC trial 6.3.23 NFC smart poster Figure 6.12: data extraction for a poster onto a mobile using NFC 6.3.24 Innovision, Sasken partner for NFC 6.3.25 NFC & O2 in healthcare 6.3.26 StarHub mWallet pilot 6.3.27 M-ticketing in Germany 6.3.28 Blaze NFC 6.3.29 Gemalto updates 53 million phones 6.3.30 NFC pilot in UAE 6.3.31 Innovision NFC tags 6.3.32 Sony deal for FeliCa 6.3.33 MasterCard Canada NFC experiment 6.3.34 NFC in Italy 6.3.35 McDonald's e-coupons in Japan 6.3.36 Collis new NFC chip 6.3.37 GPS/GSM-based toll system 6.3.38 Mifare for NFC apps 6.3.39 DnB Nor-Telenor m-payments unit 6.3.40 ViVOpay contactless payments Figure 6.13: ViVOpay reader 6.3.41 M-payments in Western Europe 6.3.42 Speakers with NFC Figure 6.14: NFC Speaker system 6.3.43 Nokia 6212 Classic 6.3.44 Maxis NFC technology 6.3.45 SCM Microsystems 'NFC dongle' Figure 6.15: NFC USB stick 6.3.46 NFC in pension distribution 6.3.47 Indonesia looking at NFC 6.3.48 Citigroup NFC phone Figure 6.16: Citi NFC phone 6.3.49 New SoC solution 6.3.50 Microsoft, Sirit partner on NFC 6.3.51 Citi-SK Telecom m-commerce venture 6.3.52 LEGIC card-in-card solutions Figure 6.17: LEGIC card structure 6.3.53 NFC system on chip solution 6.3.54 NFC Wi-Fi networks protection 6.3.55 NFC at London Fashion Week Figure 6.18: Use of NFC during London Fashion Week 6.3.56 BlueSky's AGPS-SIM card 6.3.57 Multi-standard NFC chip 6.3.58 SIM-based m-payment 6.3.59 Real time employee tracking 6.3.60 NFC trial in Washington 6.3.61 BBC named NFC top tech for 2008 6.3.62 Sony unveils TransferJet Figure 6.19: Sony TransferJet 6.4 NFC trials and developments in 2009 6.4.1 French retailers NFC trials in 2009 6.4.2 Barclays NFC debit cards 6.4.3 Telstra's NFC testing 6.4.4 NFC-enabled SIM card interoperability 6.4.5 Global FeliCa adoption 6.4.6 NFC trial in Singapore 6.4.7 Apple brings NFC into the next generation iPhone's touchscreen Figure 6.20: iPhone with NFC plug-in iCarte 6.4.8 Finnish city to test NFC posters for children's games and smart maps 6.4.9 Visa rolls out its first commercial NFC payment system 6.4.10 Qualcomm brings Near Field Communication to more mobile chipsets Figure 6.21: Qualcomm NFC chipset 6.4.11 Orange and Barclaycard to offer NFC payment system Chapter 7- Case studies of NFC technology 7.1 NFC in Healthcare 7.1.1 NFC in healthcare and medical services 7.1.1.1 Potential NFC applications in healthcare 7.1.1.2 NFC in biomedicine and telemedicine 7.1.1.3 The field of wearable sensors 7.1.1.4 The field of implanted medical sensors 7.1.1.5 The field of implanted stimulators 7.1.1.6 The field of implanted actuators 7.1.2 NFC in healthcare: safety concerns 7.1.2.1 What about interference robustness? 7.2 NFC in education 7.3 NFC in m- payments 7.3.1 NFC-led m-payments 7.3.2 Potential m-payment applications and markets for NFC 7.4 GSMA NFC 'pay-buy-mobile' project 7.4.1 Pay-buy-mobile initiative: GSMA's global projects 7.4.2 GSMA's collaboration with EU council 7.4.3 GSMA backs NFC standards adoption Chapter 8- Views, quotes and useful leads 8.1 Mohammad Khan, President, ViVOtech Inc 8.2 Rob Conway, CEO GSMA 8.3 Peter Ayliffe, CEO of Visa Europe 8.4 Shuan Ghaidan, Head of Product Sales and Delivery, Asia/Pacific MasterCard 8.5 Mark Collins, VP of Consumer Data Services at AT&T Mobility 8.6 Mung-Ki Woo of Orange, VP Payment and Contactless 8.7 Sol Trujillo, CEO of Telstra 8.8 Important leads Chapter 9- Conclusion 9.1 Slowly but surely NFC advances 9.2 Value creating potential of NFC 9.2.1. Development and standardisation 9.2.2. Initial trials and opinions 9.2.3. Development of NFC Forum 9.2.4. NFC development efforts at GSMA platform 9.2.5. Efforts by other institutions 9.3 Factors for NFC popularity among stakeholders 9.3.1. The success in consumers' trials and surveys 9.3.2 The convenience factor 9.3.3. Time-and-cost-effectiveness 9.3.4. Support for existing infrastructure 9.3.5. Ability to interact with other technologies 9.3.6. Potential for growth in m-payments 9.4. Where NFC is positioned now 9.4.1. NFC from trials phase to production phase 9.4.2. NFC potential in reaching the critical adoption point 9.5 NFC adoption: benefits 9.5.1 Consumer benefits 9.5.2 Benefits to stakeholders 9.6 NFC adoption: drawbacks 9.7 NFC commercial launch: an opportunity in waiting [Fade out table of contents] |
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