News and Magazine in the US to 2013

Introduction

This databook provides key data and information on the news and magazine market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share (News and Magazine) and company & brand share (Newspaper only). This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: newspapers and magazines

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share (Newspaper only) as well as distribution share (News and Magazine) information for 2007 and 2008

Highlights

The market for news and magazine in the US increased at a compound annual growth rate of 1.1% between 2003 and 2008.

The magazines category led the news and magazine market in the US, accounting for a share of 50.7%.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the news and magazine market in the US

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Volume Analysis, 2003?08 18
Volume Analysis, 2008?13 19
Distribution Analysis 21
Expenditure & consumption per capita 23
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 25
Value Analysis, 2003?08 25
Value Analysis, 2008?13 26
Volume Analysis, 2003?08 28
Volume Analysis, 2008?13 29
Company and Brand Share Analysis 31
Distribution Analysis 36
Expenditure & consumption per capita 38
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 40
Value Analysis, 2003?08 40
Value Analysis, 2008?13 41
Volume Analysis, 2003?08 43
Volume Analysis, 2008?13 44
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 6 COUNTRY COMPARISON 50
Value 50
Volume 55
Chapter 7 US SOCIOECONOMIC PROFILE 59
Country Overview 59
Key Facts 60
Political Overview 61
Economic Overview 62
Chapter 8 US MACROECONOMIC PROFILE 63
Macroeconomic Indicators 63
Chapter 9 RESEARCH METHODOLOGY 68
Methodology overview 68
Secondary research 69
Market modeling 70
Primary research 71
Data finalization 72
Ongoing research 72
Chapter 10 APPENDIX 73
Future readings 73
How to contact experts in your industry 73
Disclaimer 73

LIST OF FIGURES
Figure 1: US news and magazine value and value forecast, 2003?13 (US$ m, nominal prices) 17
Figure 2: US news and magazine category growth comparison, by value, 2003?13 17
Figure 3: US news and magazine volume and volume forecast, 2003?13 (Copies m) 20
Figure 4: US news and magazine category growth comparison, by volume, 2003?13 20
Figure 5: US news and magazine distribution channels, by volume, 2007?08 (%) 22
Figure 6: US newspapers value and value forecast, 2003?13 (US$ m, nominal prices) 27
Figure 7: US newspapers category growth comparison, by value, 2003?13 27
Figure 8: US newspapers volume and volume forecast, 2003?13 (Copies m) 30
Figure 9: US newspapers category growth comparison, by volume, 2003?13 30
Figure 10: US newspapers company share, by volume, 2007?08 (%) 33
Figure 11: US newspapers distribution channels, by volume, 2007?08 (%) 37
Figure 12: US magazines value and value forecast, 2003?13 (US$ m, nominal prices) 42
Figure 13: US magazines category growth comparison, by value, 2003?13 42
Figure 14: US magazines volume and volume forecast, 2003?13 (Copies m) 45
Figure 15: US magazines category growth comparison, by volume, 2003?13 45
Figure 16: US magazines distribution channels, by volume, 2007?08 (%) 47
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 51
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 54
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 56
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 58
Figure 21: Map of US 60
Figure 22: Annual data review process 69

LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: US news and magazine value, 2003?08 (US$ m, nominal prices) 15
Table 4: US news and magazine value forecast, 2008?13 (US$ m, nominal prices) 16
Table 5: US news and magazine volume, 2003?08 (Copies m) 18
Table 6: US news and magazine volume forecast, 2008?13 (Copies m) 19
Table 7: US news and magazine distribution channels, by volume, 2007?08 (%) 21
Table 8: US news and magazine volume, by distribution channel, 2007?08 (Copies m) 21
Table 9: US news and magazine expenditure per capita, 2003?08 (US$, nominal prices) 23
Table 10: US news and magazine forecast expenditure per capita, 2008?13 (US$, nominal prices) 23
Table 11: US news and magazine consumption per capita, 2003?08 (Copies) 24
Table 12: US news and magazine forecast consumption per capita, 2008?13 (Copies) 24
Table 13: US newspapers value, 2003?08 (US$ m, nominal prices) 25
Table 14: US newspapers value forecast, 2008?13 (US$ m, nominal prices) 26
Table 15: US newspapers volume, 2003?08 (Copies m) 28
Table 16: US newspapers volume forecast, 2008?13 (Copies m) 29
Table 17: US newspapers brand share, by volume, 2007?08 (%) 31
Table 18: US newspapers volume, by brand 2007?08 (Copies m) 32
Table 19: US newspapers company share by volume, 2007?08 (%) 34
Table 20: US newspapers volume, by company, 2007?08 (Copies m) 35
Table 21: US newspapers distribution channels, by volume, 2007?08 (%) 36
Table 22: US newspapers volume, by distribution channel, 2007?08 (Copies m) 36
Table 23: US newspapers expenditure per capita, 2003?08 (US$, nominal prices) 38
Table 24: US newspapers forecast expenditure per capita, 2008?13 (US$, nominal prices) 38
Table 25: US newspapers consumption per capita, 2003?08 (Copies) 39
Table 26: US newspapers forecast consumption per capita, 2008?13 (Copies) 39
Table 27: US magazines value, 2003?08 (US$ m, nominal prices) 40
Table 28: US magazines value forecast, 2008?13 (US$ m, nominal prices) 41
Table 29: US magazines volume, 2003?08 (Copies m) 43
Table 30: US magazines volume forecast, 2008?13 (Copies m) 44
Table 31: US magazines distribution channels, by volume, 2007?08 (%) 46
Table 32: US magazines volume, by distribution channel, 2007?08 (Copies m) 46
Table 33: US magazines expenditure per capita, 2003?08 (US$, nominal prices) 48
Table 34: US magazines forecast expenditure per capita, 2008?13 (US$, nominal prices) 48
Table 35: US magazines consumption per capita, 2003?08 (Copies) 49
Table 36: US magazines forecast consumption per capita, 2008?13 (Copies) 49
Table 37: Global news and magazine market value, 2008 50
Table 38: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 53
Table 39: Global news and magazine market volume, 2008 55
Table 40: Global news and magazine market split (volume terms, 2008) – Top 5 countries 58
Table 41: US Key Facts 60
Table 42: US population, by age group, 2003?08 (millions) 63
Table 43: US population forecast, by age group, 2008?13 (millions) 64
Table 44: US population, by gender, 2003?08 (millions) 64
Table 45: US population forecast, by gender, 2008?13 (millions) 65
Table 46: US nominal GDP, 2003?08 (US$ bn, nominal prices) 65
Table 47: US nominal GDP forecast, 2008?13 (US$ bn, nominal prices) 65
Table 48: US real GDP, 2003?08 (US$ bn, 2000 prices) 66
Table 49: US real GDP forecast, 2008?13 (US$ bn, 2000 prices) 66
Table 50: US consumer price index, 2003?08 (2000=100) 66
Table 51: US consumer price index, 2008?13 (2000=100) 67


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