TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - News and magazine 2
Summary category level - Newspapers 3
Summary category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003?08 15
Value Analysis, 2008?13 16
Value Analysis, US$ 2003?08 18
Value Analysis, US$ 2008?13 18
Volume Analysis, 2003?08 20
Volume Analysis, 2008?13 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS 29
Value Analysis, 2003?08 29
Value Analysis, 2008?13 30
Value Analysis, US$ 2003?08 32
Value Analysis, US$ 2008?13 32
Volume Analysis, 2003?08 34
Volume Analysis, 2008?13 35
Company and Brand Share Analysis 37
Distribution Analysis 40
Expenditure & consumption per capita 42
Chapter 5 CATEGORY ANALYSIS - MAGAZINES 45
Value Analysis, 2003?08 45
Value Analysis, 2008?13 46
Value Analysis, US$ 2003?08 48
Value Analysis, US$ 2008?13 48
Volume Analysis, 2003?08 50
Volume Analysis, 2008?13 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 COUNTRY COMPARISON 59
Value 59
Volume 64
Chapter 7 CROATIA SOCIOECONOMIC PROFILE 68
Country Overview 68
Key Facts 69
Political Overview 70
Economic Overview 71
Chapter 8 CROATIA MACROECONOMIC PROFILE 72
Macroeconomic Indicators 72
Chapter 9 RESEARCH METHODOLOGY 78
Methodology overview 78
Secondary research 79
Market modeling 80
Primary research 81
Data finalization 82
Ongoing research 82
Chapter 10 APPENDIX 83
Future readings 83
How to contact experts in your industry 83
Disclaimer 83
LIST OF FIGURES
Figure 1: Croatia news and magazine value and value forecast, 2003?13 (HRK m, nominal prices) 17
Figure 2: Croatia news and magazine category growth comparison, by value, 2003?13 19
Figure 3: Croatia news and magazine volume and volume forecast, 2003?13 (Copies m) 23
Figure 4: Croatia news and magazine category growth comparison, by volume, 2003?13 23
Figure 5: Croatia news and magazine distribution channels, by volume, 2007?08 (%) 25
Figure 6: Croatia newspapers value and value forecast, 2003?13 (HRK m, nominal prices) 31
Figure 7: Croatia newspapers category growth comparison, by value, 2003?13 33
Figure 8: Croatia newspapers volume and volume forecast, 2003?13 (Copies m) 36
Figure 9: Croatia newspapers category growth comparison, by volume, 2003?13 36
Figure 10: Croatia newspapers company share, by volume, 2007?08 (%) 38
Figure 11: Croatia newspapers distribution channels, by volume, 2007?08 (%) 41
Figure 12: Croatia magazines value and value forecast, 2003?13 (HRK m, nominal prices) 47
Figure 13: Croatia magazines category growth comparison, by value, 2003?13 49
Figure 14: Croatia magazines volume and volume forecast, 2003?13 (Copies m) 52
Figure 15: Croatia magazines category growth comparison, by volume, 2003?13 53
Figure 16: Croatia magazines distribution channels, by volume, 2007?08 (%) 55
Figure 17: Global news and magazine market split (value terms, 2008) – Top 5 countries 60
Figure 18: Global news and magazine market value, 2003–08 (Top 5 countries) 63
Figure 19: Global news and magazine market split (volume terms, 2008) – Top 5 countries 65
Figure 20: Global news and magazine market volume, 2003–08 (Top 5 countries) 67
Figure 21: Map of Croatia 69
Figure 22: Annual data review process 79
LIST OF TABLES
Table 1: News and magazine category definitions 7
Table 2: News and magazine distribution channels 8
Table 3: Croatia news and magazine value, 2003?08 (HRK m, nominal prices) 15
Table 4: Croatia news and magazine value forecast, 2008?13 (HRK m, nominal prices) 16
Table 5: Croatia news and magazine value, 2003?08 (US$ m nominal prices) 18
Table 6: Croatia news and magazine value forecast, 2008?13 (US$ m nominal prices) 18
Table 7: Croatia news and magazine volume, 2003?08 (Copies m) 20
Table 8: Croatia news and magazine volume forecast, 2008?13 (Copies m) 22
Table 9: Croatia news and magazine distribution channels, by volume, 2007?08 (%) 24
Table 10: Croatia news and magazine volume, by distribution channel, 2007?08 (Copies m) 24
Table 11: Croatia news and magazine expenditure per capita, 2003?08 (HRK, nominal prices) 26
Table 12: Croatia news and magazine forecast expenditure per capita, 2008?13 (HRK, nominal prices) 26
Table 13: Croatia news and magazine expenditure per capita, 2003?08 (US$ nominal prices) 27
Table 14: Croatia news and magazine forecast expenditure per capita, 2008?13 (US$ nominal prices) 27
Table 15: Croatia news and magazine consumption per capita, 2003?08 (Copies) 28
Table 16: Croatia news and magazine forecast consumption per capita, 2008?13 (Copies) 28
Table 17: Croatia newspapers value, 2003?08 (HRK m, nominal prices) 29
Table 18: Croatia newspapers value forecast, 2008?13 (HRK m, nominal prices) 30
Table 19: Croatia newspapers value, 2003?08 (US$ m nominal prices) 32
Table 20: Croatia newspapers value forecast, 2008?13 (US$ m nominal prices) 32
Table 21: Croatia newspapers volume, 2003?08 (Copies m) 34
Table 22: Croatia newspapers volume forecast, 2008?13 (Copies m) 35
Table 23: Croatia newspapers brand share, by volume, 2007?08 (%) 37
Table 24: Croatia newspapers volume, by brand 2007?08 (Copies m) 37
Table 25: Croatia newspapers company share by volume, 2007?08 (%) 39
Table 26: Croatia newspapers volume, by company, 2007?08 (Copies m) 39
Table 27: Croatia newspapers distribution channels, by volume, 2007?08 (%) 40
Table 28: Croatia newspapers volume, by distribution channel, 2007?08 (Copies m) 40
Table 29: Croatia newspapers expenditure per capita, 2003?08 (HRK, nominal prices) 42
Table 30: Croatia newspapers forecast expenditure per capita, 2008?13 (HRK, nominal prices) 42
Table 31: Croatia newspapers expenditure per capita, 2003?08 (US$ nominal prices) 43
Table 32: Croatia newspapers forecast expenditure per capita, 2008?13 (US$ nominal prices) 43
Table 33: Croatia newspapers consumption per capita, 2003?08 (Copies) 44
Table 34: Croatia newspapers forecast consumption per capita, 2008?13 (Copies) 44
Table 35: Croatia magazines value, 2003?08 (HRK m, nominal prices) 45
Table 36: Croatia magazines value forecast, 2008?13 (HRK m, nominal prices) 46
Table 37: Croatia magazines value, 2003?08 (US$ m nominal prices) 48
Table 38: Croatia magazines value forecast, 2008?13 (US$ m nominal prices) 48
Table 39: Croatia magazines volume, 2003?08 (Copies m) 50
Table 40: Croatia magazines volume forecast, 2008?13 (Copies m) 51
Table 41: Croatia magazines distribution channels, by volume, 2007?08 (%) 54
Table 42: Croatia magazines volume, by distribution channel, 2007?08 (Copies m) 54
Table 43: Croatia magazines expenditure per capita, 2003?08 (HRK, nominal prices) 56
Table 44: Croatia magazines forecast expenditure per capita, 2008?13 (HRK, nominal prices) 56
Table 45: Croatia magazines expenditure per capita, 2003?08 (US$ nominal prices) 57
Table 46: Croatia magazines forecast expenditure per capita, 2008?13 (US$ nominal prices) 57
Table 47: Croatia magazines consumption per capita, 2003?08 (Copies) 58
Table 48: Croatia magazines forecast consumption per capita, 2008?13 (Copies) 58
Table 49: Global news and magazine market value, 2008 59
Table 50: Global news and magazine market split (value terms (US$ m), 2008) – Top 5 countries 62
Table 51: Global news and magazine market volume, 2008 64
Table 52: Global news and magazine market split (volume terms, 2008) – Top 5 countries 67
Table 53: Croatia Key Facts 69
Table 54: Croatia population, by age group, 2003?08 (millions) 72
Table 55: Croatia population forecast, by age group, 2008?13 (millions) 73
Table 56: Croatia population, by gender, 2003?08 (millions) 73
Table 57: Croatia population forecast, by gender, 2008?13 (millions) 74
Table 58: Croatia nominal GDP, 2003?08 (HRKbn, nominal prices) 74
Table 59: Croatia nominal GDP forecast, 2008?13 (HRKbn, nominal prices) 75
Table 60: Croatia real GDP, 2003?08 (HRKbn, 2000 prices) 75
Table 61: Croatia real GDP forecast, 2008?13 (HRKbn, 2000 prices) 76
Table 62: Croatia real GDP, 2003?08 ($bn, 2000 prices) 76
Table 63: Croatia real GDP forecast, 2008?13 ($bn, 2000 prices) 76
Table 64: Croatia consumer price index, 2003?08 (2000=100) 77
Table 65: Croatia consumer price index, 2008?13 (2000=100) 77
[Fade out table of contents]
