TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Colgate-Palmolive Company 22
The Procter & Gamble Company 27
Lion Corporation 32
MARKET DISTRIBUTION 37
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Asia-Pacific oral hygiene market value: $ million, 2005–09 10
Table 2: Asia–Pacific oral hygiene market volume: million units, 2005–09 11
Table 3: Asia-Pacific oral hygiene market segmentation I:% share, by value, 2009 12
Table 4: Asia-Pacific oral hygiene market segmentation II: % share, by value, 2009 13
Table 5: Asia-Pacific oral hygiene market share: % share, by value, 2009 14
Table 6: Colgate-Palmolive Company: key facts 22
Table 7: Colgate-Palmolive Company: key financials ($) 25
Table 8: Colgate-Palmolive Company: key financial ratios 25
Table 9: The Procter & Gamble Company: key facts 27
Table 10: The Procter & Gamble Company: key financials ($) 30
Table 11: The Procter & Gamble Company: key financial ratios 30
Table 12: Lion Corporation: key facts 32
Table 13: Lion Corporation: key financials ($) 34
Table 14: Lion Corporation: key financials (¥) 34
Table 15: Lion Corporation: key financial ratios 35
Table 16: Asia-Pacific oral hygiene market distribution: % share, by value, 2009 37
Table 17: Asia-Pacific oral hygiene market value forecast: $ million, 2009–14 38
Table 18: Asia–Pacific oral hygiene market volume forecast: million units, 2009–14 39
LIST OF FIGURES
Figure 1: Asia-Pacific oral hygiene market value: $ million, 2005–09 10
Figure 2: Asia–Pacific oral hygiene market volume: million units, 2005–09 11
Figure 3: Asia-Pacific oral hygiene market segmentation I:% share, by value, 2009 12
Figure 4: Asia-Pacific oral hygiene market segmentation II: % share, by value, 2009 13
Figure 5: Asia-Pacific oral hygiene market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the oral hygiene market in Asia-Pacific, 2009 15
Figure 7: Drivers of buyer power in the oral hygiene market in Asia-Pacific, 2009 17
Figure 8: Drivers of supplier power in the oral hygiene market in Asia-Pacific, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the oral hygiene market in Asia-Pacific, 2009 19
Figure 10: Factors influencing the threat of substitutes in the oral hygiene market in Asia-Pacific, 2009 20
Figure 11: Drivers of degree of rivalry in the oral hygiene market in Asia-Pacific, 2009 21
Figure 12: Colgate-Palmolive Company: revenues & profitability 26
Figure 13: Colgate-Palmolive Company: assets & liabilities 26
Figure 14: The Procter & Gamble Company: revenues & profitability 31
Figure 15: The Procter & Gamble Company: assets & liabilities 31
Figure 16: Lion Corporation: revenues & profitability 35
Figure 17: Lion Corporation: assets & liabilities 36
Figure 18: Asia-Pacific oral hygiene market distribution: % share, by value, 2009 37
Figure 19: Asia-Pacific oral hygiene market value forecast: $ million, 2009–14 38
Figure 20: Asia–Pacific oral hygiene market volume forecast: million units, 2009–14 39
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