TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
GlaxoSmithKline Plc 22
The Procter & Gamble Company 26
Colgate-Palmolive Company 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Germany oral hygiene market value: $ million, 2005–09 10
Table 2: Germany oral hygiene market volume: million units, 2005–09 11
Table 3: Germany oral hygiene market segmentation I:% share, by value, 2009 12
Table 4: Germany oral hygiene market segmentation II: % share, by value, 2009 13
Table 5: Germany oral hygiene market share: % share, by value, 2009 14
Table 6: GlaxoSmithKline Plc: key facts 22
Table 7: GlaxoSmithKline Plc: key financials ($) 24
Table 8: GlaxoSmithKline Plc: key financials (£) 24
Table 9: GlaxoSmithKline Plc: key financial ratios 24
Table 10: The Procter & Gamble Company: key facts 26
Table 11: The Procter & Gamble Company: key financials ($) 29
Table 12: The Procter & Gamble Company: key financial ratios 29
Table 13: Colgate-Palmolive Company: key facts 31
Table 14: Colgate-Palmolive Company: key financials ($) 34
Table 15: Colgate-Palmolive Company: key financial ratios 34
Table 16: Germany oral hygiene market distribution: % share, by value, 2009 36
Table 17: Germany oral hygiene market value forecast: $ million, 2009–14 37
Table 18: Germany oral hygiene market volume forecast: million units, 2009–14 38
Table 19: Germany size of population (million), 2005–09 39
Table 20: Germany gdp (constant 2000 prices, $ billion), 2005–09 39
Table 21: Germany gdp (current prices, $ billion), 2005–09 39
Table 22: Germany inflation, 2005–09 40
Table 23: Germany consumer price index (absolute), 2005–09 40
Table 24: Germany exchange rate, 2005–09 40
LIST OF FIGURES
Figure 1: Germany oral hygiene market value: $ million, 2005–09 10
Figure 2: Germany oral hygiene market volume: million units, 2005–09 11
Figure 3: Germany oral hygiene market segmentation I:% share, by value, 2009 12
Figure 4: Germany oral hygiene market segmentation II: % share, by value, 2009 13
Figure 5: Germany oral hygiene market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the oral hygiene market in Germany, 2009 15
Figure 7: Drivers of buyer power in the oral hygiene market in Germany, 2009 17
Figure 8: Drivers of supplier power in the oral hygiene market in Germany, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the oral hygiene market in Germany, 2009 19
Figure 10: Factors influencing the threat of substitutes in the oral hygiene market in Germany, 2009 20
Figure 11: Drivers of degree of rivalry in the oral hygiene market in Germany, 2009 21
Figure 12: GlaxoSmithKline Plc: revenues & profitability 25
Figure 13: GlaxoSmithKline Plc: assets & liabilities 25
Figure 14: The Procter & Gamble Company: revenues & profitability 30
Figure 15: The Procter & Gamble Company: assets & liabilities 30
Figure 16: Colgate-Palmolive Company: revenues & profitability 35
Figure 17: Colgate-Palmolive Company: assets & liabilities 35
Figure 18: Germany oral hygiene market distribution: % share, by value, 2009 36
Figure 19: Germany oral hygiene market value forecast: $ million, 2009–14 37
Figure 20: Germany oral hygiene market volume forecast: million units, 2009–14 38
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