Oral Hygiene Market - Regional level to 2014

Introduction

This databook provides key data and information on the oral hygiene market for the following regions: Asia-Pacific; Latin America; Middle East and Africa; North America; Eastern Europe and Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope

*Contains information on five categories: toothpaste, toothbrushes, mouthwash, denture care and dental floss

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The regional oral hygiene market grew at a compound annual growth rate of 3% between 2004 and 2009.

The toothpaste category led the regional oral hygiene market, accounting for a share of 56.6%.

The leading players in the regional oral hygiene market include Colgate-Palmolive Company, Procter & Gamble Company, The and GlaxoSmithKline Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the regional oral hygiene market

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary Market Level - Global 2
Summary Market Level - Western Europe 3
Summary Market Level - Eastern Europe 4
Summary Market Level - North America 5
Summary Market Level - Asia Pacific 6
Summary Market Level - Latin America 7
Summary Market Level - Middle East and Africa 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Global Oral Hygiene - Market Overview 22
Value analysis (US Dollar), 2004?09 22
Value analysis (US Dollar), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Western Europe Oral Hygiene - Market Overview 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 5 Eastern Europe Oral Hygiene - Market Overview 50
Value analysis (US Dollar), 2004?09 50
Value analysis (US Dollar), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 North America Oral Hygiene - Market Overview 64
Value analysis (US Dollar), 2004?09 64
Value analysis (US Dollar), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Asia Pacific Oral Hygiene - Market Overview 78
Value analysis (US Dollar), 2004?09 78
Value analysis (US Dollar), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Latin America Oral Hygiene - Market Overview 92
Value analysis (US Dollar), 2004?09 92
Value analysis (US Dollar), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Middle East and Africa Oral Hygiene - Market Overview 106
Value analysis (US Dollar), 2004?09 106
Value analysis (US Dollar), 2009?14 107
Volume analysis, 2004?09 109
Volume analysis, 2009?14 110
Company share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 10 Research Methodology 120
Methodology overview 120
Secondary research 121
Market modeling 122
Creating an initial data model 122
Revising the initial data model 122
Creating a final estimate 123
Creating demographic value splits 123
Primary research 123
Data finalization 124
Ongoing research 124
Chapter 11 Appendix 125
Future readings 125
How to contact experts in your industry 125
Disclaimer 125

LIST OF FIGURES
Figure 1: Oral hygiene, Global, value by category ($m), 2004?14 24
Figure 2: Oral hygiene, Global, category growth comparison, by value, 2004?14 24
Figure 3: Oral hygiene, Global, volume by category (units, million), 2004?14 27
Figure 4: Oral hygiene, Global, category growth comparison, by volume, 2004?14 27
Figure 5: Oral hygiene, Global, company share (top five companies) by value (%), 2008?09 30
Figure 6: Oral hygiene, Global, distribution channels by value (%), 2008?09 32
Figure 7: Oral hygiene, Western Europe, value by category ($m), 2004?14 38
Figure 8: Oral hygiene, Western Europe, category growth comparison, by value, 2004?14 38
Figure 9: Oral hygiene, Western Europe, volume by category (units, million), 2004?14 41
Figure 10: Oral hygiene, Western Europe, category growth comparison, by volume, 2004?14 41
Figure 11: Oral hygiene, Western Europe, company share (top five companies) by value (%), 2008?09 44
Figure 12: Oral hygiene, Western Europe, distribution channels by value (%), 2008?09 46
Figure 13: Oral hygiene, Eastern Europe, value by category ($m), 2004?14 52
Figure 14: Oral hygiene, Eastern Europe, category growth comparison, by value, 2004?14 52
Figure 15: Oral hygiene, Eastern Europe, volume by category (units, million), 2004?14 55
Figure 16: Oral hygiene, Eastern Europe, category growth comparison, by volume, 2004?14 55
Figure 17: Oral hygiene, Eastern Europe, company share (top five companies) by value (%), 2008?09 58
Figure 18: Oral hygiene, Eastern Europe, distribution channels by value (%), 2008?09 60
Figure 19: Oral hygiene, North America, value by category ($m), 2004?14 66
Figure 20: Oral hygiene, North America, category growth comparison, by value, 2004?14 66
Figure 21: Oral hygiene, North America, volume by category (units, million), 2004?14 69
Figure 22: Oral hygiene, North America, category growth comparison, by volume, 2004?14 69
Figure 23: Oral hygiene, North America, company share (top five companies) by value (%), 2008?09 72
Figure 24: Oral hygiene, North America, distribution channels by value (%), 2008?09 74
Figure 25: Oral hygiene, Asia Pacific, value by category ($m), 2004?14 80
Figure 26: Oral hygiene, Asia Pacific, category growth comparison, by value, 2004?14 80
Figure 27: Oral hygiene, Asia Pacific, volume by category (units, million), 2004?14 83
Figure 28: Oral hygiene, Asia Pacific, category growth comparison, by volume, 2004?14 83
Figure 29: Oral hygiene, Asia Pacific, company share (top five companies) by value (%), 2008?09 86
Figure 30: Oral hygiene, Asia Pacific, distribution channels by value (%), 2008?09 88
Figure 31: Oral hygiene, Latin America, value by category ($m), 2004?14 94
Figure 32: Oral hygiene, Latin America, category growth comparison, by value, 2004?14 94
Figure 33: Oral hygiene, Latin America, volume by category (units, million), 2004?14 97
Figure 34: Oral hygiene, Latin America, category growth comparison, by volume, 2004?14 97
Figure 35: Oral hygiene, Latin America, company share (top five companies) by value (%), 2008?09 100
Figure 36: Oral hygiene, Latin America, distribution channels by value (%), 2008?09 102
Figure 37: Oral hygiene, Middle East and Africa, value by category ($m), 2004?14 108
Figure 38: Oral hygiene, Middle East and Africa, category growth comparison, by value, 2004?14 108
Figure 39: Oral hygiene, Middle East and Africa, volume by category (units, million), 2004?14 111
Figure 40: Oral hygiene, Middle East and Africa, category growth comparison, by volume, 2004?14 111
Figure 41: Oral hygiene, Middle East and Africa, company share (top five companies) by value (%), 2008?09 114
Figure 42: Oral hygiene, Middle East and Africa, distribution channels by value (%), 2008?09 116
Figure 43: Annual data review process 121

LIST OF TABLES
Table 1: Oral hygiene category definitions 11
Table 2: Oral hygiene distribution channels 12
Table 3: Oral hygiene, Global, value by category ($m), 2004?09 22
Table 4: Oral hygiene, Global, value forecast by category ($m), 2009?14 23
Table 5: Oral hygiene, Global, volume by category (units, million), 2004?09 25
Table 6: Oral hygiene, Global, volume forecast by category (units, million), 2009?14 26
Table 7: Oral hygiene, Global, company share (top 20 companies) by value (%), 2008?09 28
Table 8: Oral hygiene, Global, value by company ($m), 2008?09 29
Table 9: Oral hygiene, Global, distribution channels by value (%), 2008?09 31
Table 10: Oral hygiene, Global, value by distribution channel ($m), 2008?09 31
Table 11: Oral hygiene, Global, expenditure per capita ($), 2004?09 33
Table 12: Oral hygiene, Global, forecast expenditure per capita ($), 2009?14 34
Table 13: Oral hygiene, Global, consumption per capita (units), 2004?09 34
Table 14: Oral hygiene, Global, forecast consumption per capita (units), 2009?14 35
Table 15: Oral hygiene, Western Europe, value by category ($m), 2004?09 36
Table 16: Oral hygiene, Western Europe, value forecast by category ($m), 2009?14 37
Table 17: Oral hygiene, Western Europe, volume by category (units, million), 2004?09 39
Table 18: Oral hygiene, Western Europe, volume forecast by category (units, million), 2009?14 40
Table 19: Oral hygiene, Western Europe, company share (top 20 companies) by value (%), 2008?09 42
Table 20: Oral hygiene, Western Europe, value by company ($m), 2008?09 43
Table 21: Oral hygiene, Western Europe, distribution channels by value (%), 2008?09 45
Table 22: Oral hygiene, Western Europe, value by distribution channel ($m), 2008?09 45
Table 23: Oral hygiene, Western Europe, expenditure per capita ($), 2004?09 47
Table 24: Oral hygiene, Western Europe, forecast expenditure per capita ($), 2009?14 48
Table 25: Oral hygiene, Western Europe, consumption per capita (units), 2004?09 48
Table 26: Oral hygiene, Western Europe, forecast consumption per capita (units), 2009?14 49
Table 27: Oral hygiene, Eastern Europe, value by category ($m), 2004?09 50
Table 28: Oral hygiene, Eastern Europe, value forecast by category ($m), 2009?14 51
Table 29: Oral hygiene, Eastern Europe, volume by category (units, million), 2004?09 53
Table 30: Oral hygiene, Eastern Europe, volume forecast by category (units, million), 2009?14 54
Table 31: Oral hygiene, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 56
Table 32: Oral hygiene, Eastern Europe, value by company ($m), 2008?09 57
Table 33: Oral hygiene, Eastern Europe, distribution channels by value (%), 2008?09 59
Table 34: Oral hygiene, Eastern Europe, value by distribution channel ($m), 2008?09 59
Table 35: Oral hygiene, Eastern Europe, expenditure per capita ($), 2004?09 61
Table 36: Oral hygiene, Eastern Europe, forecast expenditure per capita ($), 2009?14 62
Table 37: Oral hygiene, Eastern Europe, consumption per capita (units), 2004?09 62
Table 38: Oral hygiene, Eastern Europe, forecast consumption per capita (units), 2009?14 63
Table 39: Oral hygiene, North America, value by category ($m), 2004?09 64
Table 40: Oral hygiene, North America, value forecast by category ($m), 2009?14 65
Table 41: Oral hygiene, North America, volume by category (units, million), 2004?09 67
Table 42: Oral hygiene, North America, volume forecast by category (units, million), 2009?14 68
Table 43: Oral hygiene, North America, company share by value (%), 2008?09 70
Table 44: Oral hygiene, North America, value by company ($m), 2008?09 71
Table 45: Oral hygiene, North America, distribution channels by value (%), 2008?09 73
Table 46: Oral hygiene, North America, value by distribution channel ($m), 2008?09 73
Table 47: Oral hygiene, North America, expenditure per capita ($), 2004?09 75
Table 48: Oral hygiene, North America, forecast expenditure per capita ($), 2009?14 76
Table 49: Oral hygiene, North America, consumption per capita (units), 2004?09 76
Table 50: Oral hygiene, North America, forecast consumption per capita (units), 2009?14 77
Table 51: Oral hygiene, Asia Pacific, value by category ($m), 2004?09 78
Table 52: Oral hygiene, Asia Pacific, value forecast by category ($m), 2009?14 79
Table 53: Oral hygiene, Asia Pacific, volume by category (units, million), 2004?09 81
Table 54: Oral hygiene, Asia Pacific, volume forecast by category (units, million), 2009?14 82
Table 55: Oral hygiene, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 84
Table 56: Oral hygiene, Asia Pacific, value by company ($m), 2008?09 85
Table 57: Oral hygiene, Asia Pacific, distribution channels by value (%), 2008?09 87
Table 58: Oral hygiene, Asia Pacific, value by distribution channel ($m), 2008?09 87
Table 59: Oral hygiene, Asia Pacific, expenditure per capita ($), 2004?09 89
Table 60: Oral hygiene, Asia Pacific, forecast expenditure per capita ($), 2009?14 90
Table 61: Oral hygiene, Asia Pacific, consumption per capita (units), 2004?09 90
Table 62: Oral hygiene, Asia Pacific, forecast consumption per capita (units), 2009?14 91
Table 63: Oral hygiene, Latin America, value by category ($m), 2004?09 92
Table 64: Oral hygiene, Latin America, value forecast by category ($m), 2009?14 93
Table 65: Oral hygiene, Latin America, volume by category (units, million), 2004?09 95
Table 66: Oral hygiene, Latin America, volume forecast by category (units, million), 2009?14 96
Table 67: Oral hygiene, Latin America, company share (top 20 companies) by value (%), 2008?09 98
Table 68: Oral hygiene, Latin America, value by company ($m), 2008?09 99
Table 69: Oral hygiene, Latin America, distribution channels by value (%), 2008?09 101
Table 70: Oral hygiene, Latin America, value by distribution channel ($m), 2008?09 101
Table 71: Oral hygiene, Latin America, expenditure per capita ($), 2004?09 103
Table 72: Oral hygiene, Latin America, forecast expenditure per capita ($), 2009?14 104
Table 73: Oral hygiene, Latin America, consumption per capita (units), 2004?09 104
Table 74: Oral hygiene, Latin America, forecast consumption per capita (units), 2009?14 105
Table 75: Oral hygiene, Middle East and Africa, value by category ($m), 2004?09 106
Table 76: Oral hygiene, Middle East and Africa, value forecast by category ($m), 2009?14 107
Table 77: Oral hygiene, Middle East and Africa, volume by category (units, million), 2004?09 109
Table 78: Oral hygiene, Middle East and Africa, volume forecast by category (units, million), 2009?14 110
Table 79: Oral hygiene, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 112
Table 80: Oral hygiene, Middle East and Africa, value by company ($m), 2008?09 113
Table 81: Oral hygiene, Middle East and Africa, distribution channels by value (%), 2008?09 115
Table 82: Oral hygiene, Middle East and Africa, value by distribution channel ($m), 2008?09 115
Table 83: Oral hygiene, Middle East and Africa, expenditure per capita ($), 2004?09 117
Table 84: Oral hygiene, Middle East and Africa, forecast expenditure per capita ($), 2009?14 118
Table 85: Oral hygiene, Middle East and Africa, consumption per capita (units), 2004?09 118
Table 86: Oral hygiene, Middle East and Africa, forecast consumption per capita (units), 2009?14 119



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