Oral Hygiene in North America to 2014

Introduction

This databook provides key data and information on the oral hygiene market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: toothpaste, toothbrushes, mouthwash, denture care and dental floss

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the oral hygiene market, including company overview, key facts and business description

Highlights

The market for oral hygiene in North America increased at a compound annual growth rate of 1.6% between 2004 and 2009.

The toothpaste category led the oral hygiene market in North America, accounting for a share of 47.8%.

The leading players in the North American oral hygiene market include Procter & Gamble Company, The, Colgate-Palmolive Company and Johnson & Johnson.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the oral hygiene market in North America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 22
Chapter 4 North America Oral Hygiene: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 37
The Procter & Gamble Company 37
Colgate-Palmolive Company 39
Chapter 6 Category Analysis: Dental Floss 42
Value analysis (US Dollar), 2004?09 42
Value analysis (US Dollar), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company share analysis 48
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 7 Category Analysis: Denture Care 54
Value analysis (US Dollar), 2004?09 54
Value analysis (US Dollar), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 8 Category Analysis: Mouthwash 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 9 Category Analysis: Toothbrushes 79
Value analysis (US Dollar), 2004?09 79
Value analysis (US Dollar), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 10 Category Analysis: Toothpaste 92
Value analysis (US Dollar), 2004?09 92
Value analysis (US Dollar), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 11 Research Methodology 105
Methodology overview 105
Secondary research 106
Market modeling 107
Creating an initial data model 107
Revising the initial data model 107
Creating a final estimate 108
Creating demographic value splits 108
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 12 Appendix 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110

LIST OF FIGURES
Figure 1: Oral hygiene, North America, value by category ($m), 2004?14 25
Figure 2: Oral hygiene, North America, category growth comparison, by value, 2004?14 25
Figure 3: Oral hygiene, North America, volume by category (units, million), 2004?14 28
Figure 4: Oral hygiene, North America, category growth comparison, by volume, 2004?14 28
Figure 5: Oral hygiene, North America, company share (top five companies) by value (%), 2008?09 31
Figure 6: Oral hygiene, North America, distribution channels by value (%), 2008?09 33
Figure 7: Dental floss, North America, value by segment ($m), 2004?14 44
Figure 8: Dental floss, North America, category growth comparison, by value, 2004?14 44
Figure 9: Dental floss, North America, volume by segment (units, million), 2004?14 47
Figure 10: Dental floss, North America, category growth comparison, by volume, 2004?14 47
Figure 11: Dental floss, North America, company share by value (%), 2008?09 49
Figure 12: Dental floss, North America, distribution channels by value (%), 2008?09 51
Figure 13: Denture care, North America, value by segment ($m), 2004?14 56
Figure 14: Denture care, North America, category growth comparison, by value, 2004?14 56
Figure 15: Denture care, North America, volume by segment (units, million), 2004?14 59
Figure 16: Denture care, North America, category growth comparison, by volume, 2004?14 59
Figure 17: Denture care, North America, company share (top five companies) by value (%), 2008?09 61
Figure 18: Denture care, North America, distribution channels by value (%), 2008?09 63
Figure 19: Mouthwash, North America, value by segment ($m), 2004?14 68
Figure 20: Mouthwash, North America, category growth comparison, by value, 2004?14 68
Figure 21: Mouthwash, North America, volume by segment (units, million), 2004?14 71
Figure 22: Mouthwash, North America, category growth comparison, by volume, 2004?14 71
Figure 23: Mouthwash, North America, company share (top five companies) by value (%), 2008?09 74
Figure 24: Mouthwash, North America, distribution channels by value (%), 2008?09 76
Figure 25: Toothbrushes, North America, value by segment ($m), 2004?14 81
Figure 26: Toothbrushes, North America, category growth comparison, by value, 2004?14 81
Figure 27: Toothbrushes, North America, volume by segment (units, million), 2004?14 84
Figure 28: Toothbrushes, North America, category growth comparison, by volume, 2004?14 84
Figure 29: Toothbrushes, North America, company share (top five companies) by value (%), 2008?09 87
Figure 30: Toothbrushes, North America, distribution channels by value (%), 2008?09 89
Figure 31: Toothpaste, North America, value by segment ($m), 2004?14 94
Figure 32: Toothpaste, North America, category growth comparison, by value, 2004?14 94
Figure 33: Toothpaste, North America, volume by segment (units, million), 2004?14 97
Figure 34: Toothpaste, North America, category growth comparison, by volume, 2004?14 97
Figure 35: Toothpaste, North America, company share (top five companies) by value (%), 2008?09 100
Figure 36: Toothpaste, North America, distribution channels by value (%), 2008?09 102
Figure 37: Annual data review process 106

LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, North America, value (country-wise), 2004?09 ($m) 21
Table 4: Oral hygiene, North America, value (country-wise) forecast, 2009?14 ($m) 21
Table 5: Oral hygiene, North America, volume (country-wise), 2004?09 (units, million) 22
Table 6: Oral hygiene, North America, volume (country-wise) forecast, 2009?14 (units, million) 22
Table 7: Oral hygiene, North America, value by category ($m), 2004?09 23
Table 8: Oral hygiene, North America, value forecast by category ($m), 2009?14 24
Table 9: Oral hygiene, North America, volume by category (units, million), 2004?09 26
Table 10: Oral hygiene, North America, volume forecast by category (units, million), 2009?14 27
Table 11: Oral hygiene, North America, company share by value (%), 2008?09 29
Table 12: Oral hygiene, North America, value by company ($m), 2008?09 30
Table 13: Oral hygiene, North America, distribution channels by value (%), 2008?09 32
Table 14: Oral hygiene, North America, value by distribution channel ($m), 2008?09 32
Table 15: Oral hygiene, North America, expenditure per capita ($), 2004?09 34
Table 16: Oral hygiene, North America, forecast expenditure per capita ($), 2009?14 35
Table 17: Oral hygiene, North America, consumption per capita (units), 2004?09 35
Table 18: Oral hygiene, North America, forecast consumption per capita (units), 2009?14 36
Table 19: The Procter & Gamble Company key facts 37
Table 20: Colgate-Palmolive Company key facts 39
Table 21: Dental floss, North America, value by segment ($m), 2004?09 42
Table 22: Dental floss, North America, value forecast by segment ($m), 2009?14 43
Table 23: Dental floss, North America, volume by segment (units, million), 2004?09 45
Table 24: Dental floss, North America, volume forecast by segment (units, million), 2009?14 46
Table 25: Dental floss, North America, company share by value (%), 2008?09 48
Table 26: Dental floss, North America, value by company ($m), 2008?09 48
Table 27: Dental floss, North America, distribution channels by value (%), 2008?09 50
Table 28: Dental floss, North America, value by distribution channel ($m), 2008?09 50
Table 29: Dental floss, North America, expenditure per capita ($), 2004?09 52
Table 30: Dental floss, North America, forecast expenditure per capita ($), 2009?14 52
Table 31: Dental floss, North America, consumption per capita (units), 2004?09 53
Table 32: Dental floss, North America, forecast consumption per capita (units), 2009?14 53
Table 33: Denture care, North America, value by segment ($m), 2004?09 54
Table 34: Denture care, North America, value forecast by segment ($m), 2009?14 55
Table 35: Denture care, North America, volume by segment (units, million), 2004?09 57
Table 36: Denture care, North America, volume forecast by segment (units, million), 2009?14 58
Table 37: Denture care, North America, company share by value (%), 2008?09 60
Table 38: Denture care, North America, value by company ($m), 2008?09 60
Table 39: Denture care, North America, distribution channels by value (%), 2008?09 62
Table 40: Denture care, North America, value by distribution channel ($m), 2008?09 62
Table 41: Denture care, North America, expenditure per capita ($), 2004?09 64
Table 42: Denture care, North America, forecast expenditure per capita ($), 2009?14 64
Table 43: Denture care, North America, consumption per capita (units), 2004?09 65
Table 44: Denture care, North America, forecast consumption per capita (units), 2009?14 65
Table 45: Mouthwash, North America, value by segment ($m), 2004?09 66
Table 46: Mouthwash, North America, value forecast by segment ($m), 2009?14 67
Table 47: Mouthwash, North America, volume by segment (units, million), 2004?09 69
Table 48: Mouthwash, North America, volume forecast by segment (units, million), 2009?14 70
Table 49: Mouthwash, North America, company share by value (%), 2008?09 72
Table 50: Mouthwash, North America, value by company ($m), 2008?09 73
Table 51: Mouthwash, North America, distribution channels by value (%), 2008?09 75
Table 52: Mouthwash, North America, value by distribution channel ($m), 2008?09 75
Table 53: Mouthwash, North America, expenditure per capita ($), 2004?09 77
Table 54: Mouthwash, North America, forecast expenditure per capita ($), 2009?14 77
Table 55: Mouthwash, North America, consumption per capita (units), 2004?09 78
Table 56: Mouthwash, North America, forecast consumption per capita (units), 2009?14 78
Table 57: Toothbrushes, North America, value by segment ($m), 2004?09 79
Table 58: Toothbrushes, North America, value forecast by segment ($m), 2009?14 80
Table 59: Toothbrushes, North America, volume by segment (units, million), 2004?09 82
Table 60: Toothbrushes, North America, volume forecast by segment (units, million), 2009?14 83
Table 61: Toothbrushes, North America, company share by value (%), 2008?09 85
Table 62: Toothbrushes, North America, value by company ($m), 2008?09 86
Table 63: Toothbrushes, North America, distribution channels by value (%), 2008?09 88
Table 64: Toothbrushes, North America, value by distribution channel ($m), 2008?09 88
Table 65: Toothbrushes, North America, expenditure per capita ($), 2004?09 90
Table 66: Toothbrushes, North America, forecast expenditure per capita ($), 2009?14 90
Table 67: Toothbrushes, North America, consumption per capita (units), 2004?09 91
Table 68: Toothbrushes, North America, forecast consumption per capita (units), 2009?14 91
Table 69: Toothpaste, North America, value by segment ($m), 2004?09 92
Table 70: Toothpaste, North America, value forecast by segment ($m), 2009?14 93
Table 71: Toothpaste, North America, volume by segment (units, million), 2004?09 95
Table 72: Toothpaste, North America, volume forecast by segment (units, million), 2009?14 96
Table 73: Toothpaste, North America, company share by value (%), 2008?09 98
Table 74: Toothpaste, North America, value by company ($m), 2008?09 99
Table 75: Toothpaste, North America, distribution channels by value (%), 2008?09 101
Table 76: Toothpaste, North America, value by distribution channel ($m), 2008?09 101
Table 77: Toothpaste, North America, expenditure per capita ($), 2004?09 103
Table 78: Toothpaste, North America, forecast expenditure per capita ($), 2009?14 103
Table 79: Toothpaste, North America, consumption per capita (units), 2004?09 104
Table 80: Toothpaste, North America, forecast consumption per capita (units), 2009?14 104


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