Personal Hygiene in China

Datamonitor's Personal Hygiene in China industry profile is an essential resource for top-level data and analysis covering the Personal Hygiene industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Personal Hygiene in China’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Personal Hygiene in China

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The personal hygiene market consists of retail sale of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.

For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Unilever 21
Procter & Gamble Company, The 25
MARKET DISTRIBUTION 30
MARKET FORECASTS 31
Market value forecast 31
Market volume forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38

LIST OF TABLES
Table 1: China personal hygiene market value: $ million, 2005–09(e) 10
Table 2: China personal hygiene market volume: million units, 2005–09(e) 11
Table 3: China personal hygiene market segmentation I:% share, by value, 2009(e) 12
Table 4: China personal hygiene market segmentation II: % share, by value, 2009(e) 13
Table 5: China personal hygiene market share: % share, by value, 2009(e) 14
Table 6: Unilever: key facts 21
Table 7: Unilever: key financials ($) 23
Table 8: Unilever: key financials (€) 23
Table 9: Unilever: key financial ratios 23
Table 10: Procter & Gamble Company, The: key facts 25
Table 11: Procter & Gamble Company, The: key financials ($) 28
Table 12: Procter & Gamble Company, The: key financial ratios 28
Table 13: China personal hygiene market distribution: % share, by value, 2009(e) 30
Table 14: China personal hygiene market value forecast: $ million, 2009–14 31
Table 15: China personal hygiene market volume forecast: million units, 2009–14 32
Table 16: China size of population (million), 2005–09 33
Table 17: China gdp (constant 2000 prices, $ billion), 2005–09 33
Table 18: China gdp (current prices, $ billion), 2005–09 33
Table 19: China inflation, 2005–09 34
Table 20: China consumer price index (absolute), 2005–09 34
Table 21: China exchange rate, 2005–09 34

LIST OF FIGURES
Figure 1: China personal hygiene market value: $ million, 2005–09(e) 10
Figure 2: China personal hygiene market volume: million units, 2005–09(e) 11
Figure 3: China personal hygiene market segmentation I:% share, by value, 2009(e) 12
Figure 4: China personal hygiene market segmentation II: % share, by value, 2009(e) 13
Figure 5: China personal hygiene market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the personal hygiene market in China, 2009 15
Figure 7: Drivers of buyer power in the personal hygiene market in China, 2009 16
Figure 8: Drivers of supplier power in the personal hygiene market in China, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the personal hygiene market in China, 2009 18
Figure 10: Factors influencing the threat of substitutes in the personal hygiene market in China, 2009 19
Figure 11: Drivers of degree of rivalry in the personal hygiene market in China, 2009 20
Figure 12: Unilever: revenues & profitability 24
Figure 13: Unilever: assets & liabilities 24
Figure 14: Procter & Gamble Company, The: revenues & profitability 29
Figure 15: Procter & Gamble Company, The: assets & liabilities 29
Figure 16: China personal hygiene market distribution: % share, by value, 2009(e) 30
Figure 17: China personal hygiene market value forecast: $ million, 2009–14 31
Figure 18: China personal hygiene market volume forecast: million units, 2009–14 32


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