Personal Hygiene in Hong Kong

Datamonitor's Personal Hygiene in Hong Kong industry profile is an essential resource for top-level data and analysis covering the Personal Hygiene industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Personal Hygiene in Hong Kong’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Personal Hygiene in Hong Kong

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The personal hygiene market consists of retail sale of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.

Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Unilever 20
Kao Corporation 24
Procter & Gamble Company, The 29
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42

LIST OF TABLES
Table 1: Hong Kong personal hygiene market value: $ million, 2005–09(e) 10
Table 2: Hong Kong personal hygiene market volume: million units, 2005–09(e) 11
Table 3: Hong Kong personal hygiene market segmentation I:% share, by value, 2009(e) 12
Table 4: Hong Kong personal hygiene market share: % share, by value, 2009(e) 13
Table 5: Unilever: key facts 20
Table 6: Unilever: key financials ($) 22
Table 7: Unilever: key financials (€) 22
Table 8: Unilever: key financial ratios 22
Table 9: Kao Corporation: key facts 24
Table 10: Kao Corporation: key financials ($) 26
Table 11: Kao Corporation: key financials (¥) 26
Table 12: Kao Corporation: key financial ratios 27
Table 13: Procter & Gamble Company, The: key facts 29
Table 14: Procter & Gamble Company, The: key financials ($) 31
Table 15: Procter & Gamble Company, The: key financial ratios 32
Table 16: Hong Kong personal hygiene market distribution: % share, by value, 2009(e) 34
Table 17: Hong Kong personal hygiene market value forecast: $ million, 2009–14 35
Table 18: Hong Kong personal hygiene market volume forecast: million units, 2009–14 36
Table 19: Hong Kong size of population (million), 2005–09 37
Table 20: Hong Kong gdp (constant 2000 prices, $ billion), 2005–09 37
Table 21: Hong Kong gdp (current prices, $ billion), 2005–09 37
Table 22: Hong Kong inflation, 2005–09 38
Table 23: Hong Kong consumer price index (absolute), 2005–09 38
Table 24: Hong Kong exchange rate, 2005–09 38

LIST OF FIGURES
Figure 1: Hong Kong personal hygiene market value: $ million, 2005–09(e) 10
Figure 2: Hong Kong personal hygiene market volume: million units, 2005–09(e) 11
Figure 3: Hong Kong personal hygiene market segmentation I:% share, by value, 2009(e) 12
Figure 4: Hong Kong personal hygiene market share: % share, by value, 2009(e) 13
Figure 5: Forces driving competition in the personal hygiene market in Hong Kong, 2009 14
Figure 6: Drivers of buyer power in the personal hygiene market in Hong Kong, 2009 15
Figure 7: Drivers of supplier power in the personal hygiene market in Hong Kong, 2009 16
Figure 8: Factors influencing the likelihood of new entrants in the personal hygiene market in Hong Kong, 2009 17
Figure 9: Factors influencing the threat of substitutes in the personal hygiene market in Hong Kong, 2009 18
Figure 10: Drivers of degree of rivalry in the personal hygiene market in Hong Kong, 2009 19
Figure 11: Unilever: revenues & profitability 23
Figure 12: Unilever: assets & liabilities 23
Figure 13: Kao Corporation: revenues & profitability 27
Figure 14: Kao Corporation: assets & liabilities 28
Figure 15: Procter & Gamble Company, The: revenues & profitability 32
Figure 16: Procter & Gamble Company, The: assets & liabilities 33
Figure 17: Hong Kong personal hygiene market distribution: % share, by value, 2009(e) 34
Figure 18: Hong Kong personal hygiene market value forecast: $ million, 2009–14 35
Figure 19: Hong Kong personal hygiene market volume forecast: million units, 2009–14 36


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