TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Unilever 21
Godrej Industries Limited 26
Wipro Limited 30
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: India personal hygiene market value: $ million, 2005–09(e) 10
Table 2: India personal hygiene market volume: million units, 2005–09(e) 11
Table 3: India personal hygiene market segmentation I:% share, by value, 2009(e) 12
Table 4: India personal hygiene market segmentation II: % share, by value, 2009(e) 13
Table 5: India personal hygiene market share: % share, by value, 2009(e) 14
Table 6: Unilever: key facts 21
Table 7: Unilever: key financials ($) 23
Table 8: Unilever: key financials (€) 23
Table 9: Unilever: key financial ratios 24
Table 10: Godrej Industries Limited: key facts 26
Table 11: Godrej Industries Limited: key financials ($) 28
Table 12: Godrej Industries Limited: key financials (Rs.) 28
Table 13: Godrej Industries Limited: key financial ratios 28
Table 14: Wipro Limited: key facts 30
Table 15: Wipro Limited: key financials ($) 32
Table 16: Wipro Limited: key financials (Rs.) 32
Table 17: Wipro Limited: key financial ratios 33
Table 18: India personal hygiene market distribution: % share, by value, 2009(e) 35
Table 19: India personal hygiene market value forecast: $ million, 2009–14 36
Table 20: India personal hygiene market volume forecast: million units, 2009–14 37
Table 21: India size of population (million), 2005–09 38
Table 22: India gdp (constant 2000 prices, $ billion), 2005–09 38
Table 23: India gdp (current prices, $ billion), 2005–09 38
Table 24: India inflation, 2005–09 39
Table 25: India consumer price index (absolute), 2005–09 39
Table 26: India exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: India personal hygiene market value: $ million, 2005–09(e) 10
Figure 2: India personal hygiene market volume: million units, 2005–09(e) 11
Figure 3: India personal hygiene market segmentation I:% share, by value, 2009(e) 12
Figure 4: India personal hygiene market segmentation II: % share, by value, 2009(e) 13
Figure 5: India personal hygiene market share: % share, by value, 2009(e) 14
Figure 6: Forces driving competition in the personal hygiene market in India, 2009 15
Figure 7: Drivers of buyer power in the personal hygiene market in India, 2009 16
Figure 8: Drivers of supplier power in the personal hygiene market in India, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the personal hygiene market in India, 2009 18
Figure 10: Factors influencing the threat of substitutes in the personal hygiene market in India, 2009 19
Figure 11: Drivers of degree of rivalry in the personal hygiene market in India, 2009 20
Figure 12: Unilever: revenues & profitability 24
Figure 13: Unilever: assets & liabilities 25
Figure 14: Godrej Industries Limited: revenues & profitability 29
Figure 15: Godrej Industries Limited: assets & liabilities 29
Figure 16: Wipro Limited: revenues & profitability 33
Figure 17: Wipro Limited: assets & liabilities 34
Figure 18: India personal hygiene market distribution: % share, by value, 2009(e) 35
Figure 19: India personal hygiene market value forecast: $ million, 2009–14 36
Figure 20: India personal hygiene market volume forecast: million units, 2009–14 37
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