TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Cerebos Pacific Limited 21
Reckitt Benckiser Plc 25
Johnson & Johnson 30
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Australia OTC pharmaceuticals market value: $ million, 2005–09 10
Table 2: Australia OTC pharmaceuticals market segmentation I:% share, by value, 2009 11
Table 3: Australia OTC pharmaceuticals market segmentation II: % share, by value, 2009 12
Table 4: Australia OTC pharmaceuticals market share: % share, by value, 2009 13
Table 5: Cerebos Pacific Limited: key facts 21
Table 6: Cerebos Pacific Limited: key financials ($) 22
Table 7: Cerebos Pacific Limited: key financials (Si$) 23
Table 8: Cerebos Pacific Limited: key financial ratios 23
Table 9: Reckitt Benckiser Plc: key facts 25
Table 10: Reckitt Benckiser Plc: key financials ($) 27
Table 11: Reckitt Benckiser Plc: key financials (£) 27
Table 12: Reckitt Benckiser Plc: key financial ratios 28
Table 13: Johnson & Johnson: key facts 30
Table 14: Johnson & Johnson: key financials ($) 32
Table 15: Johnson & Johnson: key financial ratios 33
Table 16: Australia OTC pharmaceuticals market distribution: % share, by value, 2009 35
Table 17: Australia OTC pharmaceuticals market value forecast: $ million, 2009–14 36
Table 18: Australia size of population (million), 2005–09 37
Table 19: Australia gdp (constant 2000 prices, $ billion), 2005–09 37
Table 20: Australia gdp (current prices, $ billion), 2005–09 37
Table 21: Australia inflation, 2005–09 38
Table 22: Australia consumer price index (absolute), 2005–09 38
Table 23: Australia exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Australia OTC pharmaceuticals market value: $ million, 2005–09 10
Figure 2: Australia OTC pharmaceuticals market segmentation I:% share, by value, 2009 11
Figure 3: Australia OTC pharmaceuticals market segmentation II: % share, by value, 2009 12
Figure 4: Australia OTC pharmaceuticals market share: % share, by value, 2009 13
Figure 5: Forces driving competition in the OTC pharmaceuticals market in Australia, 2009 14
Figure 6: Drivers of buyer power in the OTC pharmaceuticals market in Australia, 2009 16
Figure 7: Drivers of supplier power in the OTC pharmaceuticals market in Australia, 2009 17
Figure 8: Factors influencing the likelihood of new entrants in the OTC pharmaceuticals market in Australia, 2009 18
Figure 9: Factors influencing the threat of substitutes in the OTC pharmaceuticals market in Australia, 2009 19
Figure 10: Drivers of degree of rivalry in the OTC pharmaceuticals market in Australia, 2009 20
Figure 11: Cerebos Pacific Limited: revenues & profitability 24
Figure 12: Cerebos Pacific Limited: assets & liabilities 24
Figure 13: Reckitt Benckiser Plc: revenues & profitability 28
Figure 14: Reckitt Benckiser Plc: assets & liabilities 29
Figure 15: Johnson & Johnson: revenues & profitability 33
Figure 16: Johnson & Johnson: assets & liabilities 34
Figure 17: Australia OTC pharmaceuticals market distribution: % share, by value, 2009 35
Figure 18: Australia OTC pharmaceuticals market value forecast: $ million, 2009–14 36
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