Printed Media Retail Market in Greece

Introduction

Datamonitor's retail databooks are based on key market value data for eight major product sectors, 20 product markets, 16 core retail distribution channels and 62 countries. This profile focuses on the printed media retail market in Greece and provides current and forecast data on market value in relation to the parent retail sector and total retail within the country.

Scope

*Total product retail market value from 2002 to 2007 as well as forecasts to 2012

*The size of the product market as a proportion of total product sector sales and a growth rate comparison

*Current and forecast product market value segmented by major retail channels

Highlights

Printed media market accounted for 89.7% of the books, news and stationery sector value in Greece in 2007. The market increased at a compound annual growth rate (CAGR) of 8.1% between 2002 and 2007.

The convenience stores and gas stations format led the printed media market, with a share of 56.6% in 2007.

Reasons to Purchase

*Discover how this product's share of total retail and sector sales is changing

*Identify fast growth channels in the country for this particular product market

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights
Highlights

Printed media market accounted for 89.7% of the books, news and stationery sector value in Greece in 2007. The market increased at a compound annual growth rate (CAGR) of 8.1% between 2002 and 2007.

The convenience stores and gas stations format led the printed media market, with a share of 56.6% in 2007.


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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
PRINTED MEDIA MARKET OVERVIEW 5
Market definition 5
Market overview 6
PRINTED MEDIA MARKET ANALYSIS 7
Market analysis 7
Market value 8
PRINTED MEDIA MARKET ANALYSIS: COMPARISON WITHIN THE SECTOR 10
Market analysis by sector 10
Sector revenue comparison 11
PRINTED MEDIA MARKET ANALYSIS: TOTAL RETAIL COMPARISON 15
Market analysis: Comparison with total retail sector 15
Market revenue comparison 16
PRINTED MEDIA MARKET ANALYSIS: RETAIL FORMAT 18
Retail format definitions 18
Market analysis by retail format 21
Market revenues by retail format 22
Market analysis by retail format, 2002–12 24
APPENDIX 26
Methodology 26
Related research 27
Datamonitor consulting 27
Disclaimer 28



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LIST OF FIGURES
Figure 1: Printed media market value in Greece, ($m), 2002–12 7
Figure 2: Printed media market value in Greece, ($m), 2002–07 8
Figure 3: Printed media market value in Greece, ($m), 2007–12 9
Figure 4: Books, news and stationery sector in Greece, value by market (%), 2007 10
Figure 5: Printed media market and books, news and stationery sector revenue comparison in Greece ($m), 2002–07 11
Figure 6: Printed media market and books, news and stationery sector, growth comparison in Greece (%), 2003–07 12
Figure 7: Printed media market and books, news and stationery sector, revenue comparison in Greece ($m), 2007–12 13
Figure 8: Printed media market and books, news and stationery sector, growth comparison in Greece (%), 2007–12 14
Figure 9: Printed media market as percentage of total retail sector in Greece, 2007 15
Figure 10: Printed media market and total retail sector, revenue comparison in Greece ($m), 2002–07 16
Figure 11: Printed media market and total retail sector, revenue comparison in Greece ($m), 2007–12 17
Figure 12: Printed media market segmentation by retail format in Greece (%), 2007 21
Figure 13: Printed media market analysis by retail format in Greece ($m), 2002–12 24



LIST OF TABLES
Table 1: Retail market definitions 5
Table 2: Printed media market value in Greece, ($m), 2002–12 7
Table 3: Printed media market value in Greece, ($m and €m), 2002–07 8
Table 4: Printed media market value in Greece, ($m and €m), 2007–12 9
Table 5: Printed media market and books, news and stationery sector revenue comparison in Greece ($m), 2002–07 11
Table 6: Printed media market and books, news and stationery sector, revenue comparison in Greece ($m), 2007–12 13
Table 7: Printed media market and total retail sector, revenue comparison in Greece ($m), 2002–07 16
Table 8: Printed media market and total retail sector, revenue comparison in Greece ($m), 2007–12 17
Table 9: (Part 1) Retail format definitions 18
Table 10: (Part 2) Retail format definitions 19
Table 11: (Part 3) Retail format definitions 20
Table 12: Printed media market revenues by retail format in Greece ($m), 2002–07 22
Table 13: Printed media market revenues by retail format in Greece ($m), 2007–12 23
Table 14: Printed media market analysis by retail format in Greece ($m), 2002–12 25


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