OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
New product launches: a global perspective 2
New product launches in India 2
Product launch analysis 2
INTRODUCTION 4
Product launch analytics 4
Market data analytics 4
Definition 5
Table of Contents 6
List of Figures 7
List of Tables 8
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE 9
Overview 9
Key trends driving new product launches globally 9
Rise of private-label bakery brands 9
Increasing health-consciousness among consumers 10
Rise of comfort food 10
Convenience 11
Increasing impulse purchases 11
Growth of premium artisanal bakery products 12
Demand for greater variety 12
Local taste plays a dominant role in product introduction and success 12
Increase in 'ethnic' products 13
The rise of the vegetarian 13
New product launches by bakery and cereals categories 14
Comparison of India with leading countries globally 14
Examples of innovative launches 15
NEW PRODUCT LAUNCHES IN INDIA 17
Overview 17
Key trends driving new product launches in India 18
Increasing demand for healthier food products 18
Indulgence fuelled by increasing disposable income and young population 19
Manufacturers are launching products that account for regional and cultural factors 20
Rural demand as a key driver 20
Social approval of a product 21
The power of children in influencing purchase decisions in the bakery market 21
Rise of private labels 22
The pull of freebies 23
Increasing product launches in the low-price, high-volume segment 24
Category growth versus launch analysis 25
Segment growth versus launch analysis 26
Leading players and their new product launch trends 27
PRODUCT LAUNCH ANALYSIS 30
By flavor and fragrance 30
Overview 30
Top flavor: chocolate 31
Product examples: chocolate flavor 32
By packaging material 34
Overview 34
Top packaging material: plastic 35
Product examples: plastic packaging 36
By price point 38
Overview 38
Product examples 39
Price point: economy (INR0-25) 39
Price point: premium (INR25-50) 40
Price point: super-premium (above INR75) 41
By claim/tag 41
Overview 41
Top claim: 'vegetarian' 42
Product examples: 'vegetarian' 44
CONCLUSION 45
Highlights 45
METHODOLOGY 46
Methodology overview 46
Primary sources of data 46
Secondary sources of data 46
APPENDIX 47
Future reading 47
Feedback 47
Ask the analyst 47
Datamonitor consulting 47
Disclaimer 47
List of Tables
Table 1: Bakery and cereals market definitions 5
Table 2: Consumer survey in India, 2009: the trends for healthy food products 18
Table 3: Top 10 players by 2008 market share and 2009 new product launches in the Indian bakery and cereals market 28
List of Figures
Figure 1: New product launches in the global bakery and cereals market, by country, 2009 9
Figure 2: Some global examples of products with convenient packaging 11
Figure 3: Some global examples of products that encourage impulse purchases 12
Figure 4: Top five countries by contribution to products launched with vegetarian/vegan claims in the global bakery and cereals market, 2009 13
Figure 5: New product launches in the global bakery and cereals market, by category, 2009 14
Figure 6: Top 10 countries based on number of new product launches in the bakery and cereals market, 2009 15
Figure 7: Some global examples of innovative product launches in 2009 16
Figure 8: New product launches in the Indian bakery and cereals market, by category, 2009 17
Figure 9: An example of a healthy food product: Britannia NutriChoice Health Starter Kit 19
Figure 10: Personal disposable income in India, 2003-07 20
Figure 11: Some bakery products directed at children 22
Figure 12: Examples of private labels among new product launches in the Indian bakery and cereals market, 2009 23
Figure 13: An example of a product launched with a special introductory price 24
Figure 14: Examples of new products priced below INR10 that were launched in the Indian bakery and cereals market in 2009 25
Figure 15: Contribution to and growth in total new bakery and cereals product launches in India, by category, 2008-09 26
Figure 16: Contribution to and growth in total new bakery and cereals product launches in India, by segment, 2008-09 27
Figure 17: Top five bakery and cereal companies' contributions to new product launches in India, by category, 2009 29
Figure 18: New product launches in the Indian bakery and cereals market, by flavor and fragrance, 2009 30
Figure 19: Contribution to and growth in total new bakery and cereals product launches in the Indian bakery and cereals market, by flavor and fragrance, 2008-09 31
Figure 20: New product launches in the Indian bakery and cereals market with chocolate flavor and fragrance, by category, 2009 32
Figure 21: Some examples of launches with chocolate flavor 33
Figure 22: Contribution to and growth in total new bakery and cereals product launches in India, by packaging material, 2008-09 34
Figure 23: Contribution to and growth in total new bakery and cereals product launches in India , by packaging material, 2008-09 35
Figure 24: New product launches in the Indian bakery and cereals sector using plastic as a packaging material, by category, 2009 36
Figure 25: Some examples of launches with plastic packaging 37
Figure 26: New product launches in the Indian bakery and cereals market, by price point, 2009 38
Figure 27: Some examples of launches with economy pricing 39
Figure 28: Some examples of launches with premium pricing 40
Figure 29: Some examples of launches with super-premium pricing 41
Figure 30: New product launches in the Indian bakery and cereals sector, by claim/tag, 2009 42
Figure 31: Contribution to and growth in total new bakery and cereals product launches in India , by claim/tag, 2008-09 43
Figure 32: Launches of new products claimed to be vegetarian in the Indian bakery and cereals market, by category, 2009 43
Figure 33: Some examples of launches claimed to be vegetarian 44
Figure 34: Highlights 45
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