TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Bertelsmann AG 22
News Corporation 26
Sun-Times Media Group, Inc. 33
MARKET FORECASTS 36
Market value forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Canada publishing market value: $ million, 2005–09(e) 10
Table 2: Canada publishing market segmentation I:% share, by value, 2009(e) 11
Table 3: Canada publishing market segmentation II: % share, by value, 2009(e) 12
Table 4: Bertelsmann AG: key facts 22
Table 5: Bertelsmann AG: key financials ($) 23
Table 6: Bertelsmann AG: key financials (€) 24
Table 7: Bertelsmann AG: key financial ratios 24
Table 8: News Corporation: key facts 26
Table 9: News Corporation: key financials ($) 31
Table 10: News Corporation: key financial ratios 31
Table 11: Sun-Times Media Group, Inc.: key facts 33
Table 12: Sun-Times Media Group, Inc.: key financials ($) 34
Table 13: Sun-Times Media Group, Inc.: key financial ratios 34
Table 14: Canada publishing market value forecast: $ million, 2009–14 36
Table 15: Canada size of population (million), 2005–09 37
Table 16: Canada GDP (constant 2000 prices, $ billion), 2005–09 37
Table 17: Canada GDP (current prices, $ billion), 2005–09 37
Table 18: Canada inflation, 2005–09 38
Table 19: Canada consumer price index (absolute), 2005–09 38
Table 20: Canada exchange rate, 2005–09 38
LIST OF FIGURES
Figure 1: Canada publishing market value: $ million, 2005–09(e) 10
Figure 2: Canada publishing market segmentation I:% share, by value, 2009(e) 11
Figure 3: Canada publishing market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the publishing market in Canada, 2009 13
Figure 5: Drivers of buyer power in the publishing market in Canada, 2009 15
Figure 6: Drivers of supplier power in the publishing market in Canada, 2009 17
Figure 7: Factors influencing the likelihood of new entrants in the publishing market in Canada, 2009 18
Figure 8: Factors influencing the threat of substitutes in the publishing market in Canada, 2009 20
Figure 9: Drivers of degree of rivalry in the publishing market in Canada, 2009 21
Figure 10: Bertelsmann AG: revenues & profitability 25
Figure 11: Bertelsmann AG: assets & liabilities 25
Figure 12: News Corporation: revenues & profitability 32
Figure 13: News Corporation: assets & liabilities 32
Figure 14: Sun-Times Media Group, Inc.: revenues & profitability 35
Figure 15: Sun-Times Media Group, Inc.: assets & liabilities 35
Figure 16: Canada publishing market value forecast: $ million, 2009–14 36
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