Skincare in Eastern Europe to 2014

Introduction

This databook provides key data and information on the skincare market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on 6 categories: facial care, suncare, body care, hand care, depilatories and make-up remover

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in Eastern Europe increased at a compound annual growth rate of 8.1% between 2004 and 2009.

The facial care category led the skincare market in Eastern Europe, accounting for a share of 61.5%.

The leading players in the Eastern European skincare market include Beiersdorf AG, L'Oreal S.A. and JSC Concern Kalina.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: skincare 2
Summary category level: body care 3
Summary category level: depilatories 4
Summary category level: hand care 5
Summary category level: facial care 6
Summary category level: make-up remover 7
Summary category level: suncare 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Overview 23
Value Analysis 23
Volume Analysis 25
Chapter 4 Eastern Europe Skincare: Market Overview 27
Value analysis (US Dollar), 2004?09 27
Value analysis (US Dollar), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 5 Leading Company Profiles 41
Beiersdorf AG 41
L'Oreal S.A. 43
Chapter 6 Category Analysis: Body Care 45
Value analysis (US Dollar), 2004?09 45
Value analysis (US Dollar), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 7 Category Analysis: Depilatories 58
Value analysis (US Dollar), 2004?09 58
Value analysis (US Dollar), 2009?14 59
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 8 Category Analysis: Hand Care 69
Value analysis (US Dollar), 2004?09 69
Value analysis (US Dollar), 2009?14 70
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 9 Category Analysis: Facial Care 82
Value analysis (US Dollar), 2004?09 82
Value analysis (US Dollar), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 10 Category Analysis: Make-Up Remover 97
Value analysis (US Dollar), 2004?09 97
Value analysis (US Dollar), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 11 Category Analysis: Suncare 110
Value analysis (US Dollar), 2004?09 110
Value analysis (US Dollar), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 12 Research Methodology 123
Methodology overview 123
Secondary research 124
Market modeling 125
Creating an initial data model 125
Revising the initial data model 125
Creating a final estimate 126
Creating demographic value splits 126
Primary research 126
Data finalization 127
Ongoing research 127
Chapter 13 Appendix 128
Future readings 128
How to contact experts in your industry 128
Disclaimer 128

LIST OF FIGURES
Figure 1: Skincare, Eastern Europe, value by category ($m), 2004?14 29
Figure 2: Skincare, Eastern Europe, category growth comparison, by value, 2004?14 29
Figure 3: Skincare, Eastern Europe, volume by category (units, million), 2004?14 32
Figure 4: Skincare, Eastern Europe, category growth comparison, by volume, 2004?14 32
Figure 5: Skincare, Eastern Europe, company share (top five companies) by value (%), 2008?09 35
Figure 6: Skincare, Eastern Europe, distribution channels by value (%), 2008?09 37
Figure 7: Body care, Eastern Europe, value by segment ($m), 2004?14 47
Figure 8: Body care, Eastern Europe, category growth comparison, by value, 2004?14 47
Figure 9: Body care, Eastern Europe, volume by segment (units, million), 2004?14 50
Figure 10: Body care, Eastern Europe, category growth comparison, by volume, 2004?14 50
Figure 11: Body care, Eastern Europe, company share (top five companies) by value (%), 2008?09 53
Figure 12: Body care, Eastern Europe, distribution channels by value (%), 2008?09 55
Figure 13: Depilatories, Eastern Europe, value ($m), 2004?14 59
Figure 14: Depilatories, Eastern Europe, volume (units, million), 2004?14 61
Figure 15: Depilatories, Eastern Europe, company share (top five companies) by value (%), 2008?09 64
Figure 16: Depilatories, Eastern Europe, distribution channels by value (%), 2008?09 66
Figure 17: Hand care, Eastern Europe, value by segment ($m), 2004?14 71
Figure 18: Hand care, Eastern Europe, category growth comparison, by value, 2004?14 71
Figure 19: Hand care, Eastern Europe, volume by segment (units, million), 2004?14 74
Figure 20: Hand care, Eastern Europe, category growth comparison, by volume, 2004?14 74
Figure 21: Hand care, Eastern Europe, company share (top five companies) by value (%), 2008?09 77
Figure 22: Hand care, Eastern Europe, distribution channels by value (%), 2008?09 79
Figure 23: Facial care, Eastern Europe, value by segment ($m), 2004?14 84
Figure 24: Facial care, Eastern Europe, category growth comparison, by value, 2004?14 84
Figure 25: Facial care, Eastern Europe, volume by segment (units, million), 2004?14 87
Figure 26: Facial care, Eastern Europe, category growth comparison, by volume, 2004?14 87
Figure 27: Facial care, Eastern Europe, company share (top five companies) by value (%), 2008?09 90
Figure 28: Facial care, Eastern Europe, distribution channels by value (%), 2008?09 92
Figure 29: Make-up remover, Eastern Europe, value by segment ($m), 2004?14 99
Figure 30: Make-up remover, Eastern Europe, category growth comparison, by value, 2004?14 99
Figure 31: Make-up remover, Eastern Europe, volume by segment (units, million), 2004?14 102
Figure 32: Make-up remover, Eastern Europe, category growth comparison, by volume, 2004?14 102
Figure 33: Make-up remover, Eastern Europe, company share (top five companies) by value (%), 2008?09 105
Figure 34: Make-up remover, Eastern Europe, distribution channels by value (%), 2008?09 107
Figure 35: Suncare, Eastern Europe, value by segment ($m), 2004?14 112
Figure 36: Suncare, Eastern Europe, category growth comparison, by value, 2004?14 112
Figure 37: Suncare, Eastern Europe, volume by segment (units, million), 2004?14 115
Figure 38: Suncare, Eastern Europe, category growth comparison, by volume, 2004?14 115
Figure 39: Suncare, Eastern Europe, company share (top five companies) by value (%), 2008?09 118
Figure 40: Suncare, Eastern Europe, distribution channels by value (%), 2008?09 120
Figure 41: Annual data review process 124

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Skincare, Eastern Europe, value (country-wise), 2004?09 ($m) 23
Table 4: Skincare, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 24
Table 5: Skincare, Eastern Europe, volume (country-wise), 2004?09 (units, million) 25
Table 6: Skincare, Eastern Europe, volume (country-wise) forecast, 2009?14 (units, million) 26
Table 7: Skincare, Eastern Europe, value by category ($m), 2004?09 27
Table 8: Skincare, Eastern Europe, value forecast by category ($m), 2009?14 28
Table 9: Skincare, Eastern Europe, volume by category (units, million), 2004?09 30
Table 10: Skincare, Eastern Europe, volume forecast by category (units, million), 2009?14 31
Table 11: Skincare, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 33
Table 12: Skincare, Eastern Europe, value by company ($m), 2008?09 34
Table 13: Skincare, Eastern Europe, distribution channels by value (%), 2008?09 36
Table 14: Skincare, Eastern Europe, value by distribution channel ($m), 2008?09 36
Table 15: Skincare, Eastern Europe, expenditure per capita ($), 2004?09 38
Table 16: Skincare, Eastern Europe, forecast expenditure per capita ($), 2009?14 39
Table 17: Skincare, Eastern Europe, consumption per capita (units), 2004?09 39
Table 18: Skincare, Eastern Europe, forecast consumption per capita (units), 2009?14 40
Table 19: Beiersdorf AG key facts 41
Table 20: L'Oreal S.A. key facts 43
Table 21: Body care, Eastern Europe, value by segment ($m), 2004?09 45
Table 22: Body care, Eastern Europe, value forecast by segment ($m), 2009?14 46
Table 23: Body care, Eastern Europe, volume by segment (units, million), 2004?09 48
Table 24: Body care, Eastern Europe, volume forecast by segment (units, million), 2009?14 49
Table 25: Body care, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 51
Table 26: Body care, Eastern Europe, value by company ($m), 2008?09 52
Table 27: Body care, Eastern Europe, distribution channels by value (%), 2008?09 54
Table 28: Body care, Eastern Europe, value by distribution channel ($m), 2008?09 54
Table 29: Body care, Eastern Europe, expenditure per capita ($), 2004?09 56
Table 30: Body care, Eastern Europe, forecast expenditure per capita ($), 2009?14 56
Table 31: Body care, Eastern Europe, consumption per capita (units), 2004?09 57
Table 32: Body care, Eastern Europe, forecast consumption per capita (units), 2009?14 57
Table 33: Depilatories, Eastern Europe, value ($m), 2004?09 58
Table 34: Depilatories, Eastern Europe, value forecast ($m), 2009?14 59
Table 35: Depilatories, Eastern Europe, volume (units, million), 2004?09 60
Table 36: Depilatories, Eastern Europe, volume forecast (units, million), 2009?14 61
Table 37: Depilatories, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 62
Table 38: Depilatories, Eastern Europe, value by company ($m), 2008?09 63
Table 39: Depilatories, Eastern Europe, distribution channels by value (%), 2008?09 65
Table 40: Depilatories, Eastern Europe, value by distribution channel ($m), 2008?09 65
Table 41: Depilatories, Eastern Europe, expenditure per capita ($), 2004?09 67
Table 42: Depilatories, Eastern Europe, forecast expenditure per capita ($), 2009?14 67
Table 43: Depilatories, Eastern Europe, consumption per capita (units), 2004?09 68
Table 44: Depilatories, Eastern Europe, forecast consumption per capita (units), 2009?14 68
Table 45: Hand care, Eastern Europe, value by segment ($m), 2004?09 69
Table 46: Hand care, Eastern Europe, value forecast by segment ($m), 2009?14 70
Table 47: Hand care, Eastern Europe, volume by segment (units, million), 2004?09 72
Table 48: Hand care, Eastern Europe, volume forecast by segment (units, million), 2009?14 73
Table 49: Hand care, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 75
Table 50: Hand care, Eastern Europe, value by company ($m), 2008?09 76
Table 51: Hand care, Eastern Europe, distribution channels by value (%), 2008?09 78
Table 52: Hand care, Eastern Europe, value by distribution channel ($m), 2008?09 78
Table 53: Hand care, Eastern Europe, expenditure per capita ($), 2004?09 80
Table 54: Hand care, Eastern Europe, forecast expenditure per capita ($), 2009?14 80
Table 55: Hand care, Eastern Europe, consumption per capita (units), 2004?09 81
Table 56: Hand care, Eastern Europe, forecast consumption per capita (units), 2009?14 81
Table 57: Facial care, Eastern Europe, value by segment ($m), 2004?09 82
Table 58: Facial care, Eastern Europe, value forecast by segment ($m), 2009?14 83
Table 59: Facial care, Eastern Europe, volume by segment (units, million), 2004?09 85
Table 60: Facial care, Eastern Europe, volume forecast by segment (units, million), 2009?14 86
Table 61: Facial care, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 88
Table 62: Facial care, Eastern Europe, value by company ($m), 2008?09 89
Table 63: Facial care, Eastern Europe, distribution channels by value (%), 2008?09 91
Table 64: Facial care, Eastern Europe, value by distribution channel ($m), 2008?09 91
Table 65: Facial care, Eastern Europe, expenditure per capita ($), 2004?09 93
Table 66: Facial care, Eastern Europe, forecast expenditure per capita ($), 2009?14 94
Table 67: Facial care, Eastern Europe, consumption per capita (units), 2004?09 95
Table 68: Facial care, Eastern Europe, forecast consumption per capita (units), 2009?14 96
Table 69: Make-up remover, Eastern Europe, value by segment ($m), 2004?09 97
Table 70: Make-up remover, Eastern Europe, value forecast by segment ($m), 2009?14 98
Table 71: Make-up remover, Eastern Europe, volume by segment (units, million), 2004?09 100
Table 72: Make-up remover, Eastern Europe, volume forecast by segment (units, million), 2009?14 101
Table 73: Make-up remover, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 103
Table 74: Make-up remover, Eastern Europe, value by company ($m), 2008?09 104
Table 75: Make-up remover, Eastern Europe, distribution channels by value (%), 2008?09 106
Table 76: Make-up remover, Eastern Europe, value by distribution channel ($m), 2008?09 106
Table 77: Make-up remover, Eastern Europe, expenditure per capita ($), 2004?09 108
Table 78: Make-up remover, Eastern Europe, forecast expenditure per capita ($), 2009?14 108
Table 79: Make-up remover, Eastern Europe, consumption per capita (units), 2004?09 109
Table 80: Make-up remover, Eastern Europe, forecast consumption per capita (units), 2009?14 109
Table 81: Suncare, Eastern Europe, value by segment ($m), 2004?09 110
Table 82: Suncare, Eastern Europe, value forecast by segment ($m), 2009?14 111
Table 83: Suncare, Eastern Europe, volume by segment (units, million), 2004?09 113
Table 84: Suncare, Eastern Europe, volume forecast by segment (units, million), 2009?14 114
Table 85: Suncare, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 116
Table 86: Suncare, Eastern Europe, value by company ($m), 2008?09 117
Table 87: Suncare, Eastern Europe, distribution channels by value (%), 2008?09 119
Table 88: Suncare, Eastern Europe, value by distribution channel ($m), 2008?09 119
Table 89: Suncare, Eastern Europe, expenditure per capita ($), 2004?09 121
Table 90: Suncare, Eastern Europe, forecast expenditure per capita ($), 2009?14 121
Table 91: Suncare, Eastern Europe, consumption per capita (units), 2004?09 122
Table 92: Suncare, Eastern Europe, forecast consumption per capita (units), 2009?14 122


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