Skincare in Hong Kong to 2014

Introduction

This databook provides key data and information on the skincare market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: facial care, body care, hand care, suncare, make-up remover and depilatories

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the skincare market, including company overview, key facts and business description

Highlights

The market for skincare in Hong Kong increased at a compound annual growth rate of 7.4% between 2004 and 2009.

The facial care category led the skincare market in Hong Kong, accounting for a share of 87.4%.

Leading players in Hong Kong skincare market include Unilever, Procter & Gamble Company, The and L'Oreal S.A..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the skincare market in Hong Kong

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: skincare 2
Summary category level: body care 3
Summary category level: depilatories 4
Summary category level: hand care 5
Summary category level: facial care 6
Summary category level: make-up remover 7
Summary category level: suncare 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Hong Kong Dollar), 2004?09 27
Value analysis (Hong Kong Dollar), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Leading Company Profiles 51
Unilever 51
The Procter & Gamble Company 53
Chapter 5 Category Analysis: Body Care 55
Value analysis (Hong Kong Dollar), 2004?09 55
Value analysis (Hong Kong Dollar), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 Category Analysis: Depilatories 75
Value analysis (Hong Kong Dollar), 2004?09 75
Value analysis (Hong Kong Dollar), 2009?14 76
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 77
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 7 Category Analysis: Hand Care 88
Value analysis (Hong Kong Dollar), 2004?09 88
Value analysis (Hong Kong Dollar), 2009?14 89
Value analysis (US dollars), 2004?09 91
Value analysis (US dollars), 2009?14 91
Volume analysis, 2004?09 93
Volume analysis, 2009?14 94
Company and brand share analysis 96
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 8 Category Analysis: Facial Care 106
Value analysis (Hong Kong Dollar), 2004?09 106
Value analysis (Hong Kong Dollar), 2009?14 107
Value analysis (US dollars), 2004?09 109
Value analysis (US dollars), 2009?14 110
Volume analysis, 2004?09 112
Volume analysis, 2009?14 113
Company and brand share analysis 115
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Category Analysis: Make-Up Remover 130
Value analysis (Hong Kong Dollar), 2004?09 130
Value analysis (Hong Kong Dollar), 2009?14 131
Value analysis (US dollars), 2004?09 133
Value analysis (US dollars), 2009?14 133
Volume analysis, 2004?09 135
Volume analysis, 2009?14 136
Company and brand share analysis 138
Distribution analysis 143
Expenditure and consumption per capita 145
Chapter 10 Category Analysis: Suncare 148
Value analysis (Hong Kong Dollar), 2004?09 148
Value analysis (Hong Kong Dollar), 2009?14 149
Value analysis (US dollars), 2004?09 151
Value analysis (US dollars), 2009?14 151
Volume analysis, 2004?09 153
Volume analysis, 2009?14 154
Company and brand share analysis 156
Distribution analysis 161
Expenditure and consumption per capita 163
Chapter 11 Country Comparison 166
Value 166
Volume 170
Market share 174
Chapter 12 New Product Development 175
Product launches over time 175
Recent product launches 177
Chapter 13 Macroeconomic Profile 178
Macroeconomic Indicators 178
Chapter 14 Research Methodology 183
Methodology overview 183
Secondary research 184
Market modeling 185
Creating an initial data model 185
Revising the initial data model 185
Creating a final estimate 186
Creating demographic value splits 186
Primary research 186
Data finalization 187
Ongoing research 187
Chapter 15 Appendix 188
Future readings 188
How to contact experts in your industry 188
Disclaimer 188

LIST OF FIGURES
Figure 1: Skincare, Hong Kong, value by category (HK$m), 2004?14 29
Figure 2: Skincare, Hong Kong, category growth comparison, by value, 2004?14 32
Figure 3: Skincare, Hong Kong, volume by category (units, million), 2004?14 35
Figure 4: Skincare, Hong Kong, category growth comparison, by volume, 2004?14 35
Figure 5: Skincare, Hong Kong, company share by value (%), 2008?09 40
Figure 6: Skincare, Hong Kong, distribution channels by value (%), 2008?09 46
Figure 7: Body care, Hong Kong, value by segment (HK$m), 2004?14 57
Figure 8: Body care, Hong Kong, category growth comparison, by value, 2004?14 59
Figure 9: Body care, Hong Kong, volume by segment (units, million), 2004?14 62
Figure 10: Body care, Hong Kong, category growth comparison, by volume, 2004?14 62
Figure 11: Body care, Hong Kong, company share by value (%), 2008?09 67
Figure 12: Body care, Hong Kong, distribution channels by value (%), 2008?09 71
Figure 13: Depilatories, Hong Kong, value (HK$m), 2004?14 76
Figure 14: Depilatories, Hong Kong, volume (units, million), 2004?14 79
Figure 15: Depilatories, Hong Kong, company share by value (%), 2008?09 81
Figure 16: Depilatories, Hong Kong, distribution channels by value (%), 2008?09 84
Figure 17: Hand care, Hong Kong, value by segment (HK$m), 2004?14 90
Figure 18: Hand care, Hong Kong, category growth comparison, by value, 2004?14 92
Figure 19: Hand care, Hong Kong, volume by segment (units, million), 2004?14 95
Figure 20: Hand care, Hong Kong, category growth comparison, by volume, 2004?14 95
Figure 21: Hand care, Hong Kong, company share by value (%), 2008?09 98
Figure 22: Hand care, Hong Kong, distribution channels by value (%), 2008?09 102
Figure 23: Facial care, Hong Kong, value by segment (HK$m), 2004?14 108
Figure 24: Facial care, Hong Kong, category growth comparison, by value, 2004?14 111
Figure 25: Facial care, Hong Kong, volume by segment (units, million), 2004?14 114
Figure 26: Facial care, Hong Kong, category growth comparison, by volume, 2004?14 114
Figure 27: Facial care, Hong Kong, company share by value (%), 2008?09 119
Figure 28: Facial care, Hong Kong, distribution channels by value (%), 2008?09 123
Figure 29: Make-up remover, Hong Kong, value by segment (HK$m), 2004?14 132
Figure 30: Make-up remover, Hong Kong, category growth comparison, by value, 2004?14 134
Figure 31: Make-up remover, Hong Kong, volume by segment (units, million), 2004?14 137
Figure 32: Make-up remover, Hong Kong, category growth comparison, by volume, 2004?14 137
Figure 33: Make-up remover, Hong Kong, company share by value (%), 2008?09 140
Figure 34: Make-up remover, Hong Kong, distribution channels by value (%), 2008?09 144
Figure 35: Suncare, Hong Kong, value by segment (HK$m), 2004?14 150
Figure 36: Suncare, Hong Kong, category growth comparison, by value, 2004?14 152
Figure 37: Suncare, Hong Kong, volume by segment (units, million), 2004?14 155
Figure 38: Suncare, Hong Kong, category growth comparison, by volume, 2004?14 155
Figure 39: Suncare, Hong Kong, company share by value (%), 2008?09 158
Figure 40: Suncare, Hong Kong, distribution channels by value (%), 2008?09 162
Figure 41: Global skincare market split (value terms, 2009), top five countries 167
Figure 42: Global skincare market value, 2004–09, top five countries 169
Figure 43: Global skincare market split (volume terms, 2009), top five countries 171
Figure 44: Global skincare market volume, 2004–09, top five countries 173
Figure 45: Annual data review process 184

LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution channels 13
Table 3: Skincare, Hong Kong, value by category (HK$m), 2004?09 27
Table 4: Skincare, Hong Kong, value forecast by category (HK$m), 2009?14 28
Table 5: Skincare, Hong Kong, value by category ($m), 2004?09 30
Table 6: Skincare, Hong Kong, value forecast by category ($m), 2009?14 31
Table 7: Skincare, Hong Kong, volume by category (units, million), 2004?09 33
Table 8: Skincare, Hong Kong, volume forecast by category (units, million), 2009?14 34
Table 9: Skincare, Hong Kong, brand share by value (%), 2008?09 36
Table 10: Skincare, Hong Kong, value by brand (HK$m), 2008?09 38
Table 11: Skincare, Hong Kong, company share by value (%), 2008?09 41
Table 12: Skincare, Hong Kong, value by company (HK$m), 2008?09 43
Table 13: Skincare, Hong Kong, distribution channels by value (%), 2008?09 45
Table 14: Skincare, Hong Kong, value by distribution channel (HK$m), 2008?09 45
Table 15: Skincare, Hong Kong, expenditure per capita (HK$), 2004?09 47
Table 16: Skincare, Hong Kong, forecast expenditure per capita (HK$), 2009?14 48
Table 17: Skincare, Hong Kong, expenditure per capita ($), 2004?09 49
Table 18: Skincare, Hong Kong, forecast expenditure per capita ($), 2009?14 49
Table 19: Skincare, Hong Kong, consumption per capita (units), 2004?09 50
Table 20: Skincare, Hong Kong, forecast consumption per capita (units), 2009?14 50
Table 21: Unilever key facts 51
Table 22: The Procter & Gamble Company key facts 53
Table 23: Body care, Hong Kong, value by segment (HK$m), 2004?09 55
Table 24: Body care, Hong Kong, value forecast by segment (HK$m), 2009?14 56
Table 25: Body care, Hong Kong, value by segment ($m), 2004?09 58
Table 26: Body care, Hong Kong, value forecast by segment ($m), 2009?14 58
Table 27: Body care, Hong Kong, volume by segment (units, million), 2004?09 60
Table 28: Body care, Hong Kong, volume forecast by segment (units, million), 2009?14 61
Table 29: Body care, Hong Kong, brand share by value (%), 2008?09 63
Table 30: Body care, Hong Kong, value by brand (HK$m), 2008?09 65
Table 31: Body care, Hong Kong, company share by value (%), 2008?09 68
Table 32: Body care, Hong Kong, value by company (HK$m), 2008?09 69
Table 33: Body care, Hong Kong, distribution channels by value (%), 2008?09 70
Table 34: Body care, Hong Kong, value by distribution channel (HK$m), 2008?09 70
Table 35: Body care, Hong Kong, expenditure per capita (HK$), 2004?09 72
Table 36: Body care, Hong Kong, forecast expenditure per capita (HK$), 2009?14 72
Table 37: Body care, Hong Kong, expenditure per capita ($), 2004?09 73
Table 38: Body care, Hong Kong, forecast expenditure per capita ($), 2009?14 73
Table 39: Body care, Hong Kong, consumption per capita (units), 2004?09 74
Table 40: Body care, Hong Kong, forecast consumption per capita (units), 2009?14 74
Table 41: Depilatories, Hong Kong, value (HK$m), 2004?09 75
Table 42: Depilatories, Hong Kong, value forecast (HK$m), 2009?14 76
Table 43: Depilatories, Hong Kong, value ($m), 2004?09 77
Table 44: Depilatories, Hong Kong, value forecast ($m), 2009?14 77
Table 45: Depilatories, Hong Kong, volume (units, million), 2004?09 78
Table 46: Depilatories, Hong Kong, volume forecast (units, million), 2009?14 79
Table 47: Depilatories, Hong Kong, brand share by value (%), 2008?09 80
Table 48: Depilatories, Hong Kong, value by brand (HK$m), 2008?09 80
Table 49: Depilatories, Hong Kong, company share by value (%), 2008?09 82
Table 50: Depilatories, Hong Kong, value by company (HK$m), 2008?09 82
Table 51: Depilatories, Hong Kong, distribution channels by value (%), 2008?09 83
Table 52: Depilatories, Hong Kong, value by distribution channel (HK$m), 2008?09 83
Table 53: Depilatories, Hong Kong, expenditure per capita (HK$), 2004?09 85
Table 54: Depilatories, Hong Kong, forecast expenditure per capita (HK$), 2009?14 85
Table 55: Depilatories, Hong Kong, expenditure per capita ($), 2004?09 86
Table 56: Depilatories, Hong Kong, forecast expenditure per capita ($), 2009?14 86
Table 57: Depilatories, Hong Kong, consumption per capita (units), 2004?09 87
Table 58: Depilatories, Hong Kong, forecast consumption per capita (units), 2009?14 87
Table 59: Hand care, Hong Kong, value by segment (HK$m), 2004?09 88
Table 60: Hand care, Hong Kong, value forecast by segment (HK$m), 2009?14 89
Table 61: Hand care, Hong Kong, value by segment ($m), 2004?09 91
Table 62: Hand care, Hong Kong, value forecast by segment ($m), 2009?14 91
Table 63: Hand care, Hong Kong, volume by segment (units, million), 2004?09 93
Table 64: Hand care, Hong Kong, volume forecast by segment (units, million), 2009?14 94
Table 65: Hand care, Hong Kong, brand share by value (%), 2008?09 96
Table 66: Hand care, Hong Kong, value by brand (HK$m), 2008?09 97
Table 67: Hand care, Hong Kong, company share by value (%), 2008?09 99
Table 68: Hand care, Hong Kong, value by company (HK$m), 2008?09 100
Table 69: Hand care, Hong Kong, distribution channels by value (%), 2008?09 101
Table 70: Hand care, Hong Kong, value by distribution channel (HK$m), 2008?09 101
Table 71: Hand care, Hong Kong, expenditure per capita (HK$), 2004?09 103
Table 72: Hand care, Hong Kong, forecast expenditure per capita (HK$), 2009?14 103
Table 73: Hand care, Hong Kong, expenditure per capita ($), 2004?09 104
Table 74: Hand care, Hong Kong, forecast expenditure per capita ($), 2009?14 104
Table 75: Hand care, Hong Kong, consumption per capita (units), 2004?09 105
Table 76: Hand care, Hong Kong, forecast consumption per capita (units), 2009?14 105
Table 77: Facial care, Hong Kong, value by segment (HK$m), 2004?09 106
Table 78: Facial care, Hong Kong, value forecast by segment (HK$m), 2009?14 107
Table 79: Facial care, Hong Kong, value by segment ($m), 2004?09 109
Table 80: Facial care, Hong Kong, value forecast by segment ($m), 2009?14 110
Table 81: Facial care, Hong Kong, volume by segment (units, million), 2004?09 112
Table 82: Facial care, Hong Kong, volume forecast by segment (units, million), 2009?14 113
Table 83: Facial care, Hong Kong, brand share by value (%), 2008?09 115
Table 84: Facial care, Hong Kong, value by brand (HK$m), 2008?09 117
Table 85: Facial care, Hong Kong, company share by value (%), 2008?09 120
Table 86: Facial care, Hong Kong, value by company (HK$m), 2008?09 121
Table 87: Facial care, Hong Kong, distribution channels by value (%), 2008?09 122
Table 88: Facial care, Hong Kong, value by distribution channel (HK$m), 2008?09 122
Table 89: Facial care, Hong Kong, expenditure per capita (HK$), 2004?09 124
Table 90: Facial care, Hong Kong, forecast expenditure per capita (HK$), 2009?14 125
Table 91: Facial care, Hong Kong, expenditure per capita ($), 2004?09 126
Table 92: Facial care, Hong Kong, forecast expenditure per capita ($), 2009?14 127
Table 93: Facial care, Hong Kong, consumption per capita (units), 2004?09 128
Table 94: Facial care, Hong Kong, forecast consumption per capita (units), 2009?14 129
Table 95: Make-up remover, Hong Kong, value by segment (HK$m), 2004?09 130
Table 96: Make-up remover, Hong Kong, value forecast by segment (HK$m), 2009?14 131
Table 97: Make-up remover, Hong Kong, value by segment ($m), 2004?09 133
Table 98: Make-up remover, Hong Kong, value forecast by segment ($m), 2009?14 133
Table 99: Make-up remover, Hong Kong, volume by segment (units, million), 2004?09 135
Table 100: Make-up remover, Hong Kong, volume forecast by segment (units, million), 2009?14 136
Table 101: Make-up remover, Hong Kong, brand share by value (%), 2008?09 138
Table 102: Make-up remover, Hong Kong, value by brand (HK$m), 2008?09 139
Table 103: Make-up remover, Hong Kong, company share by value (%), 2008?09 141
Table 104: Make-up remover, Hong Kong, value by company (HK$m), 2008?09 142
Table 105: Make-up remover, Hong Kong, distribution channels by value (%), 2008?09 143
Table 106: Make-up remover, Hong Kong, value by distribution channel (HK$m), 2008?09 143
Table 107: Make-up remover, Hong Kong, expenditure per capita (HK$), 2004?09 145
Table 108: Make-up remover, Hong Kong, forecast expenditure per capita (HK$), 2009?14 145
Table 109: Make-up remover, Hong Kong, expenditure per capita ($), 2004?09 146
Table 110: Make-up remover, Hong Kong, forecast expenditure per capita ($), 2009?14 146
Table 111: Make-up remover, Hong Kong, consumption per capita (units), 2004?09 147
Table 112: Make-up remover, Hong Kong, forecast consumption per capita (units), 2009?14 147
Table 113: Suncare, Hong Kong, value by segment (HK$m), 2004?09 148
Table 114: Suncare, Hong Kong, value forecast by segment (HK$m), 2009?14 149
Table 115: Suncare, Hong Kong, value by segment ($m), 2004?09 151
Table 116: Suncare, Hong Kong, value forecast by segment ($m), 2009?14 151
Table 117: Suncare, Hong Kong, volume by segment (units, million), 2004?09 153
Table 118: Suncare, Hong Kong, volume forecast by segment (units, million), 2009?14 154
Table 119: Suncare, Hong Kong, brand share by value (%), 2008?09 156
Table 120: Suncare, Hong Kong, value by brand (HK$m), 2008?09 157
Table 121: Suncare, Hong Kong, company share by value (%), 2008?09 159
Table 122: Suncare, Hong Kong, value by company (HK$m), 2008?09 160
Table 123: Suncare, Hong Kong, distribution channels by value (%), 2008?09 161
Table 124: Suncare, Hong Kong, value by distribution channel (HK$m), 2008?09 161
Table 125: Suncare, Hong Kong, expenditure per capita (HK$), 2004?09 163
Table 126: Suncare, Hong Kong, forecast expenditure per capita (HK$), 2009?14 163
Table 127: Suncare, Hong Kong, expenditure per capita ($), 2004?09 164
Table 128: Suncare, Hong Kong, forecast expenditure per capita ($), 2009?14 164
Table 129: Suncare, Hong Kong, consumption per capita (units), 2004?09 165
Table 130: Suncare, Hong Kong, forecast consumption per capita (units), 2009?14 165
Table 131: Global skincare market value, 2009 166
Table 132: Global skincare market split (value terms ($m), 2009), top five countries 169
Table 133: Global skincare market volume, 2009 170
Table 134: Global skincare market split (volume terms, 2009), top five countries 173
Table 135: Leading players, top five countries 174
Table 136: Hong Kong skincare new product launches reports, by company (top five companies), 2009 175
Table 137: Hong Kong skincare new product launches SKUs, by company (top five companies), 2009 175
Table 138: Hong Kong skincare new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 176
Table 139: Hong Kong skincare new product launches (reports), by ingredients (top 10 ingredients), 2009 176
Table 140: Hong Kong skincare new product launches (reports), by package tags or claims (top 10 claims), 2009 177
Table 141: Hong Kong skincare new product launches - recent five launches (2009) 177
Table 142: Hong Kong population, by age group, 2004?09 (millions) 178
Table 143: Hong Kong population forecast, by age group, 2009?14 (millions) 179
Table 144: Hong Kong population, by gender, 2004?09 (millions) 179
Table 145: Hong Kong population forecast, by gender, 2009?14 (millions) 180
Table 146: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 180
Table 147: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 180
Table 148: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 181
Table 149: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 181
Table 150: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 181
Table 151: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 182
Table 152: Hong Kong consumer price index, 2004?09 (2000=100) 182
Table 153: Hong Kong consumer price index, 2009?14 (2000=100) 182



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