Soft drinks in Eastern Europe to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Soft drinks in Eastern Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 11 countries covered within the Eastern Europe region.

Scope

*Contains information on 7 categories: Carbonates, Bottled water, Juices, RTD tea & coffee, Functional drinks, Smoothies and Concentrates

*Provides market value, volume, expenditure and consumption data by market, category and segment

Highlights

The Eastern Europe Soft drinks market covering 11 countries, increased between 2002-2007, growing at an average annual rate of 5.1%

The leading company in the market in 2007 was Coca-Cola Company, The. The second-largest player was PepsiCo, Inc. with Cott Corporation in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Soft drinks markets

*Understand consumers' consumption and expenditure patterns for the 11 countries covered

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights

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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soft drinks 2
Summary category level - Functional drinks 3
Summary category level - Bottled water 4
Summary category level - Concentrates 5
Summary category level - Carbonates 6
Summary category level - RTD tea & coffee 7
Summary category level - Juices 8
Summary category level - Smoothies 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 OVERVIEW 24
Value Analysis 24
Volume Analysis 26
Chapter 4 EASTERN EUROPE SOFT DRINKS - MARKET OVERVIEW 28
Value Analysis, 2002?2007 28
Value Analysis, 2007?2012 29
Volume Analysis, 2002?2007 32
Volume Analysis, 2007?2012 33
Company Share Analysis 36
Distribution Analysis 39
Chapter 5 LEADING COMPANY PROFILES 41
Coca-Cola Company, The 41
PepsiCo, Inc 44
Chapter 6 CATEGORY ANALYSIS - FUNCTIONAL DRINKS 47
Value Analysis, 2002?2007 47
Value Analysis, 2007?2012 48
Volume Analysis, 2002?2007 51
Volume Analysis, 2007?2012 52
Company Share Analysis 55
Distribution Analysis 58
Chapter 7 CATEGORY ANALYSIS - BOTTLED WATER 60
Value Analysis, 2002?2007 60
Value Analysis, 2007?2012 61
Volume Analysis, 2002?2007 64
Volume Analysis, 2007?2012 65
Company Share Analysis 68
Distribution Analysis 71
Chapter 8 CATEGORY ANALYSIS - CONCENTRATES 73
Value Analysis, 2002?2007 73
Value Analysis, 2007?2012 74
Volume Analysis, 2002?2007 77
Volume Analysis, 2007?2012 78
Company Share Analysis 81
Distribution Analysis 84
Chapter 9 CATEGORY ANALYSIS - CARBONATES 86
Value Analysis, 2002?2007 86
Value Analysis, 2007?2012 87
Volume Analysis, 2002?2007 90
Volume Analysis, 2007?2012 91
Company Share Analysis 94
Distribution Analysis 97
Chapter 10 CATEGORY ANALYSIS - RTD TEA & COFFEE 99
Value Analysis, 2002?2007 99
Value Analysis, 2007?2012 100
Volume Analysis, 2002?2007 103
Volume Analysis, 2007?2012 104
Company Share Analysis 107
Distribution Analysis 110
Chapter 11 CATEGORY ANALYSIS - JUICES 112
Value Analysis, 2002?2007 112
Value Analysis, 2007?2012 113
Volume Analysis, 2002?2007 116
Volume Analysis, 2007?2012 117
Company Share Analysis 120
Distribution Analysis 123
Chapter 12 CATEGORY ANALYSIS - SMOOTHIES 125
Value Analysis, 2002?2007 125
Value Analysis, 2007?2012 126
Volume Analysis, 2002?2007 129
Volume Analysis, 2007?2012 130
Company Share Analysis 133
Distribution Analysis 135
Chapter 13 RESEARCH METHODOLOGY 137
Methodology overview 137
Secondary research 138
Market modeling 139
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 14 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142

LIST OF FIGURES
Figure 1: Eastern Europe soft drinks value and value forecast, 2002?2012 (US$ m, nominal prices) 30
Figure 2: Eastern Europe soft drinks category growth comparison, by value, 2002?2012 31
Figure 3: Eastern Europe soft drinks volume and volume forecast, 2002?2012 (Kg/Liters m) 34
Figure 4: Eastern Europe soft drinks category growth comparison, by volume, 2002?2012 35
Figure 5: Eastern Europe soft drinks company share (Top 5 Companies), by volume, 2006?2007 (%) 38
Figure 6: Eastern Europe soft drinks distribution channels, by volume, 2006?2007(%) 40
Figure 7: Eastern Europe functional drinks value and value forecast, 2002?2012 (US$ m, nominal prices) 49
Figure 8: Eastern Europe functional drinks category growth comparison, by value, 2002?2012 50
Figure 9: Eastern Europe functional drinks volume and volume forecast, 2002?2012 (Liters m) 53
Figure 10: Eastern Europe functional drinks category growth comparison, by volume, 2002?2012 54
Figure 11: Eastern Europe functional drinks company share (Top 5 Companies), by volume, 2006?2007 (%) 57
Figure 12: Eastern Europe functional drinks distribution channels, by volume, 2006?2007(%) 59
Figure 13: Eastern Europe bottled water value and value forecast, 2002?2012 (US$ m, nominal prices) 62
Figure 14: Eastern Europe bottled water category growth comparison, by value, 2002?2012 63
Figure 15: Eastern Europe bottled water volume and volume forecast, 2002?2012 (Liters m) 66
Figure 16: Eastern Europe bottled water category growth comparison, by volume, 2002?2012 67
Figure 17: Eastern Europe bottled water company share (Top 5 Companies), by volume, 2006?2007 (%) 70
Figure 18: Eastern Europe bottled water distribution channels, by volume, 2006?2007(%) 72
Figure 19: Eastern Europe concentrates value and value forecast, 2002?2012 (US$ m, nominal prices) 75
Figure 20: Eastern Europe concentrates category growth comparison, by value, 2002?2012 76
Figure 21: Eastern Europe concentrates volume and volume forecast, 2002?2012 (Kg/Liters m) 79
Figure 22: Eastern Europe concentrates category growth comparison, by volume, 2002?2012 80
Figure 23: Eastern Europe concentrates company share (Top 5 Companies), by volume, 2006?2007 (%) 83
Figure 24: Eastern Europe concentrates distribution channels, by volume, 2006?2007(%) 85
Figure 25: Eastern Europe carbonates value and value forecast, 2002?2012 (US$ m, nominal prices) 88
Figure 26: Eastern Europe carbonates category growth comparison, by value, 2002?2012 89
Figure 27: Eastern Europe carbonates volume and volume forecast, 2002?2012 (Liters m) 92
Figure 28: Eastern Europe carbonates category growth comparison, by volume, 2002?2012 93
Figure 29: Eastern Europe carbonates company share (Top 5 Companies), by volume, 2006?2007 (%) 96
Figure 30: Eastern Europe carbonates distribution channels, by volume, 2006?2007(%) 98
Figure 31: Eastern Europe RTD tea & coffee value and value forecast, 2002?2012 (US$ m, nominal prices) 101
Figure 32: Eastern Europe RTD tea & coffee category growth comparison, by value, 2002?2012 102
Figure 33: Eastern Europe RTD tea & coffee volume and volume forecast, 2002?2012 (Liters m) 105
Figure 34: Eastern Europe RTD tea & coffee category growth comparison, by volume, 2002?2012 106
Figure 35: Eastern Europe RTD tea & coffee company share (Top 5 Companies), by volume, 2006?2007 (%) 109
Figure 36: Eastern Europe RTD tea & coffee distribution channels, by volume, 2006?2007(%) 111
Figure 37: Eastern Europe juices value and value forecast, 2002?2012 (US$ m, nominal prices) 114
Figure 38: Eastern Europe juices category growth comparison, by value, 2002?2012 115
Figure 39: Eastern Europe juices volume and volume forecast, 2002?2012 (Liters m) 118
Figure 40: Eastern Europe juices category growth comparison, by volume, 2002?2012 119
Figure 41: Eastern Europe juices company share (Top 5 Companies), by volume, 2006?2007 (%) 122
Figure 42: Eastern Europe juices distribution channels, by volume, 2006?2007(%) 124
Figure 43: Eastern Europe smoothies value and value forecast, 2002?2012 (US$ m, nominal prices) 127
Figure 44: Eastern Europe smoothies category growth comparison, by value, 2002?2012 128
Figure 45: Eastern Europe smoothies volume and volume forecast, 2002?2012 (Liters m) 131
Figure 46: Eastern Europe smoothies category growth comparison, by volume, 2002?2012 132
Figure 47: Eastern Europe smoothies company share by volume, 2006?2007 (%) 134
Figure 48: Eastern Europe smoothies distribution channels, by volume, 2006?2007(%) 136
Figure 49: Annual data review process 138

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Eastern Europe soft drinks value (country-wise), 2002?2007 (US$ m, nominal prices) 24
Table 4: Eastern Europe soft drinks value (country-wise) forecast, 2007?2012 (US$ m, nominal prices) 25
Table 5: Eastern Europe soft drinks volume (country-wise), 2002?2007 (Kg/Liters m) 26
Table 6: Eastern Europe soft drinks volume (country-wise) forecast, 2007?2012 (Kg/Liters m) 27
Table 7: Eastern Europe soft drinks value, 2002?2007 (US$ m, nominal prices) 28
Table 8: Eastern Europe soft drinks value forecast, 2007?2012 (US$ m, nominal prices) 29
Table 9: Eastern Europe soft drinks volume, 2002?2007 (Kg/Liters m) 32
Table 10: Eastern Europe soft drinks volume forecast, 2007?2012 (Kg/Liters m) 33
Table 11: Eastern Europe soft drinks company share (Top 20 Companies) by volume, 2006?2007 (%) 36
Table 12: Eastern Europe soft drinks volume, by company, 2006?2007 (Kg/Liters m) 37
Table 13: Eastern Europe soft drinks distribution channels, by volume, 2006?2007 (%) 39
Table 14: Eastern Europe soft drinks volume, by distribution channel, 2006?2007 (Kg/Liters m) 39
Table 15: Coca-Cola Company, The Key Facts 41
Table 16: PepsiCo, Inc Key Facts 44
Table 17: Eastern Europe functional drinks value, 2002?2007 (US$ m, nominal prices) 47
Table 18: Eastern Europe functional drinks value forecast, 2007?2012 (US$ m, nominal prices) 48
Table 19: Eastern Europe functional drinks volume, 2002?2007 (Liters m) 51
Table 20: Eastern Europe functional drinks volume forecast, 2007?2012 (Liters m) 52
Table 21: Eastern Europe functional drinks company share (Top 20 Companies) by volume, 2006?2007 (%) 55
Table 22: Eastern Europe functional drinks volume, by company, 2006?2007 (Liters m) 56
Table 23: Eastern Europe functional drinks distribution channels, by volume, 2006?2007 (%) 58
Table 24: Eastern Europe functional drinks volume, by distribution channel, 2006?2007 (Liters m) 58
Table 25: Eastern Europe bottled water value, 2002?2007 (US$ m, nominal prices) 60
Table 26: Eastern Europe bottled water value forecast, 2007?2012 (US$ m, nominal prices) 61
Table 27: Eastern Europe bottled water volume, 2002?2007 (Liters m) 64
Table 28: Eastern Europe bottled water volume forecast, 2007?2012 (Liters m) 65
Table 29: Eastern Europe bottled water company share (Top 20 Companies) by volume, 2006?2007 (%) 68
Table 30: Eastern Europe bottled water volume, by company, 2006?2007 (Liters m) 69
Table 31: Eastern Europe bottled water distribution channels, by volume, 2006?2007 (%) 71
Table 32: Eastern Europe bottled water volume, by distribution channel, 2006?2007 (Liters m) 71
Table 33: Eastern Europe concentrates value, 2002?2007 (US$ m, nominal prices) 73
Table 34: Eastern Europe concentrates value forecast, 2007?2012 (US$ m, nominal prices) 74
Table 35: Eastern Europe concentrates volume, 2002?2007 (Kg/Liters m) 77
Table 36: Eastern Europe concentrates volume forecast, 2007?2012 (Kg/Liters m) 78
Table 37: Eastern Europe concentrates company share (Top 20 Companies) by volume, 2006?2007 (%) 81
Table 38: Eastern Europe concentrates volume, by company, 2006?2007 (Kg/Liters m) 82
Table 39: Eastern Europe concentrates distribution channels, by volume, 2006?2007 (%) 84
Table 40: Eastern Europe concentrates volume, by distribution channel, 2006?2007 (Kg/Liters m) 84
Table 41: Eastern Europe carbonates value, 2002?2007 (US$ m, nominal prices) 86
Table 42: Eastern Europe carbonates value forecast, 2007?2012 (US$ m, nominal prices) 87
Table 43: Eastern Europe carbonates volume, 2002?2007 (Liters m) 90
Table 44: Eastern Europe carbonates volume forecast, 2007?2012 (Liters m) 91
Table 45: Eastern Europe carbonates company share (Top 20 Companies) by volume, 2006?2007 (%) 94
Table 46: Eastern Europe carbonates volume, by company, 2006?2007 (Liters m) 95
Table 47: Eastern Europe carbonates distribution channels, by volume, 2006?2007 (%) 97
Table 48: Eastern Europe carbonates volume, by distribution channel, 2006?2007 (Liters m) 97
Table 49: Eastern Europe RTD tea & coffee value, 2002?2007 (US$ m, nominal prices) 99
Table 50: Eastern Europe RTD tea & coffee value forecast, 2007?2012 (US$ m, nominal prices) 100
Table 51: Eastern Europe RTD tea & coffee volume, 2002?2007 (Liters m) 103
Table 52: Eastern Europe RTD tea & coffee volume forecast, 2007?2012 (Liters m) 104
Table 53: Eastern Europe RTD tea & coffee company share (Top 20 Companies) by volume, 2006?2007 (%) 107
Table 54: Eastern Europe RTD tea & coffee volume, by company, 2006?2007 (Liters m) 108
Table 55: Eastern Europe RTD tea & coffee distribution channels, by volume, 2006?2007 (%) 110
Table 56: Eastern Europe RTD tea & coffee volume, by distribution channel, 2006?2007 (Liters m) 110
Table 57: Eastern Europe juices value, 2002?2007 (US$ m, nominal prices) 112
Table 58: Eastern Europe juices value forecast, 2007?2012 (US$ m, nominal prices) 113
Table 59: Eastern Europe juices volume, 2002?2007 (Liters m) 116
Table 60: Eastern Europe juices volume forecast, 2007?2012 (Liters m) 117
Table 61: Eastern Europe juices company share (Top 20 Companies) by volume, 2006?2007 (%) 120
Table 62: Eastern Europe juices volume, by company, 2006?2007 (Liters m) 121
Table 63: Eastern Europe juices distribution channels, by volume, 2006?2007 (%) 123
Table 64: Eastern Europe juices volume, by distribution channel, 2006?2007 (Liters m) 123
Table 65: Eastern Europe smoothies value, 2002?2007 (US$ m, nominal prices) 125
Table 66: Eastern Europe smoothies value forecast, 2007?2012 (US$ m, nominal prices) 126
Table 67: Eastern Europe smoothies volume, 2002?2007 (Liters m) 129
Table 68: Eastern Europe smoothies volume forecast, 2007?2012 (Liters m) 130
Table 69: Eastern Europe smoothies company share by volume, 2006?2007 (%) 133
Table 70: Eastern Europe smoothies volume, by company, 2006?2007 (Liters m) 133
Table 71: Eastern Europe smoothies distribution channels, by volume, 2006?2007 (%) 135
Table 72: Eastern Europe smoothies volume, by distribution channel, 2006?2007 (Liters m) 135


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