Soft Drinks in Eastern Europe to 2013

Introduction

This databook provides key data and information on the soft drinks market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Eastern Europe increased at a compound annual growth rate of 5.7% between 2003 and 2008.

The carbonates category led the soft drinks market in Eastern Europe, accounting for a share of 49.3%.

The leading players in the Eastern European soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Lebedyansky

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Overview 26
Value Analysis 26
Volume Analysis 28
Chapter 4 Eastern Europe Soft Drinks - Market Overview 30
Value analysis (US Dollar), 2003?08 30
Value analysis (US Dollar), 2008?13 31
Volume analysis, 2003?08 33
Volume analysis, 2008?13 34
Company share analysis 36
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 5 Leading Company Profiles 45
The Coca-Cola Company 45
Pepsico, Inc. 48
Chapter 6 Category Analysis: Bottled Water 51
Value analysis (US Dollar), 2003?08 51
Value analysis (US Dollar), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Carbonates 64
Value analysis (US Dollar), 2003?08 64
Value analysis (US Dollar), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 8 Category Analysis: Concentrates 78
Value analysis (US Dollar), 2003?08 78
Value analysis (US Dollar), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 9 Category Analysis: Functional Drinks 91
Value analysis (US Dollar), 2003?08 91
Value analysis (US Dollar), 2008?13 92
Volume analysis, 2003?08 94
Volume analysis, 2008?13 95
Company share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 10 Category Analysis: Juices 104
Value analysis (US Dollar), 2003?08 104
Value analysis (US Dollar), 2008?13 105
Volume analysis, 2003?08 107
Volume analysis, 2008?13 108
Company share analysis 110
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 11 Category Analysis: RTD Tea and Coffee 119
Value analysis (US Dollar), 2003?08 119
Value analysis (US Dollar), 2008?13 120
Volume analysis, 2003?08 122
Volume analysis, 2008?13 123
Company share analysis 125
Distribution analysis 128
Expenditure and consumption per capita 130
Chapter 12 Category Analysis: Smoothies 132
Value analysis (US Dollar), 2003?08 132
Value analysis (US Dollar), 2008?13 133
Volume analysis, 2003?08 135
Volume analysis, 2008?13 136
Company share analysis 138
Distribution analysis 141
Expenditure and consumption per capita 143
Chapter 13 Research Methodology 145
Methodology overview 145
Secondary research 146
Market modeling 147
Creating an initial data model 147
Revising the initial data model 147
Creating a final estimate 148
Creating demographic value splits 148
Primary research 148
Data finalization 149
Ongoing research 149
Chapter 14 APPENDIX 150
Future readings 150
How to contact experts in your industry 150
Disclaimer 150

LIST OF FIGURES
Figure 1: Soft drinks, Eastern Europe, value by category ($m), 2003?13 32
Figure 2: Soft drinks, Eastern Europe, category growth comparison, by value, 2003?13 32
Figure 3: Soft drinks, Eastern Europe, volume by category (kg/liters, million), 2003?13 35
Figure 4: Soft drinks, Eastern Europe, category growth comparison, by volume, 2003?13 35
Figure 5: Soft drinks, Eastern Europe, company share (top five companies) by volume (%), 2007?08 38
Figure 6: Soft drinks, Eastern Europe, distribution channels by volume (%), 2007?08 40
Figure 7: Bottled water, Eastern Europe, value by segment ($m), 2003?13 53
Figure 8: Bottled water, Eastern Europe, category growth comparison, by value, 2003?13 53
Figure 9: Bottled water, Eastern Europe, volume by segment (liters, million), 2003?13 56
Figure 10: Bottled water, Eastern Europe, category growth comparison, by volume, 2003?13 56
Figure 11: Bottled water, Eastern Europe, company share (top five companies) by volume (%), 2007?08 59
Figure 12: Bottled water, Eastern Europe, distribution channels by volume (%), 2007?08 61
Figure 13: Carbonates, Eastern Europe, value by segment ($m), 2003?13 66
Figure 14: Carbonates, Eastern Europe, category growth comparison, by value, 2003?13 66
Figure 15: Carbonates, Eastern Europe, volume by segment (liters, million), 2003?13 69
Figure 16: Carbonates, Eastern Europe, category growth comparison, by volume, 2003?13 69
Figure 17: Carbonates, Eastern Europe, company share by volume (%), 2007?08 72
Figure 18: Carbonates, Eastern Europe, distribution channels by volume (%), 2007?08 74
Figure 19: Concentrates, Eastern Europe, value by segment ($m), 2003?13 80
Figure 20: Concentrates, Eastern Europe, category growth comparison, by value, 2003?13 80
Figure 21: Concentrates, Eastern Europe, volume by segment (kg/liters, million), 2003?13 83
Figure 22: Concentrates, Eastern Europe, category growth comparison, by volume, 2003?13 83
Figure 23: Concentrates, Eastern Europe, company share (top five companies) by volume (%), 2007?08 86
Figure 24: Concentrates, Eastern Europe, distribution channels by volume (%), 2007?08 88
Figure 25: Functional drinks, Eastern Europe, value by segment ($m), 2003?13 93
Figure 26: Functional drinks, Eastern Europe, category growth comparison, by value, 2003?13 93
Figure 27: Functional drinks, Eastern Europe, volume by segment (liters, million), 2003?13 96
Figure 28: Functional drinks, Eastern Europe, category growth comparison, by volume, 2003?13 96
Figure 29: Functional drinks, Eastern Europe, company share (top five companies) by volume (%), 2007?08 99
Figure 30: Functional drinks, Eastern Europe, distribution channels by volume (%), 2007?08 101
Figure 31: Juices, Eastern Europe, value by segment ($m), 2003?13 106
Figure 32: Juices, Eastern Europe, category growth comparison, by value, 2003?13 106
Figure 33: Juices, Eastern Europe, volume by segment (liters, million), 2003?13 109
Figure 34: Juices, Eastern Europe, category growth comparison, by volume, 2003?13 109
Figure 35: Juices, Eastern Europe, company share (top five companies) by volume (%), 2007?08 112
Figure 36: Juices, Eastern Europe, distribution channels by volume (%), 2007?08 114
Figure 37: RTD tea and coffee, Eastern Europe, value by segment ($m), 2003?13 121
Figure 38: RTD tea and coffee, Eastern Europe, category growth comparison, by value, 2003?13 121
Figure 39: RTD tea and coffee, Eastern Europe, volume by segment (liters, million), 2003?13 124
Figure 40: RTD tea and coffee, Eastern Europe, category growth comparison, by volume, 2003?13 124
Figure 41: RTD tea and coffee, Eastern Europe, company share (top five companies) by volume (%), 2007?08 127
Figure 42: RTD tea and coffee, Eastern Europe, distribution channels by volume (%), 2007?08 129
Figure 43: Smoothies, Eastern Europe, value by segment ($m), 2003?13 134
Figure 44: Smoothies, Eastern Europe, category growth comparison, by value, 2003?13 134
Figure 45: Smoothies, Eastern Europe, volume by segment (liters, million), 2003?13 137
Figure 46: Smoothies, Eastern Europe, category growth comparison, by volume, 2003?13 137
Figure 47: Smoothies, Eastern Europe, company share (top five companies) by volume (%), 2007?08 140
Figure 48: Smoothies, Eastern Europe, distribution channels by volume (%), 2007?08 142
Figure 49: Annual data review process 146

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Eastern Europe soft drinks value (country-wise), 2003?08 ($m) 26
Table 4: Eastern Europe soft drinks value (country-wise) forecast, 2008?13 ($m) 27
Table 5: Eastern Europe soft drinks volume (country-wise), 2003?08 (kg/liters, million) 28
Table 6: Eastern Europe soft drinks volume (country-wise) forecast, 2008?13 (kg/liters, million) 29
Table 7: Soft drinks, Eastern Europe, value by category ($m), 2003?08 30
Table 8: Soft drinks, Eastern Europe, value forecast by category ($m), 2008?13 31
Table 9: Soft drinks, Eastern Europe, volume by category (kg/liters, million), 2003?08 33
Table 10: Soft drinks, Eastern Europe, volume forecast by category (kg/liters, million), 2008?13 34
Table 11: Soft drinks, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 36
Table 12: Soft drinks, Eastern Europe, volume by company (kg/liters, million), 2007?08 37
Table 13: Soft drinks, Eastern Europe, distribution channels by volume (%), 2007?08 39
Table 14: Soft drinks, Eastern Europe, volume by distribution channel (kg/liters, million), 2007?08 39
Table 15: Soft drinks, Eastern Europe, expenditure per capita ($), 2003?08 41
Table 16: Soft drinks, Eastern Europe, forecast expenditure per capita ($), 2008?13 42
Table 17: Soft drinks, Eastern Europe, consumption per capita (kg/liters), 2003?08 43
Table 18: Soft drinks, Eastern Europe, forecast consumption per capita (kg/liters), 2008?13 44
Table 19: The Coca-Cola Company key facts 45
Table 20: Pepsico, Inc. key facts 48
Table 21: Bottled water, Eastern Europe, value by segment ($m), 2003?08 51
Table 22: Bottled water, Eastern Europe, value forecast by segment ($m), 2008?13 52
Table 23: Bottled water, Eastern Europe, volume by segment (liters, million), 2003?08 54
Table 24: Bottled water, Eastern Europe, volume forecast by segment (liters, million), 2008?13 55
Table 25: Bottled water, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 57
Table 26: Bottled water, Eastern Europe, volume by company (liters, million), 2007?08 58
Table 27: Bottled water, Eastern Europe, distribution channels by volume (%), 2007?08 60
Table 28: Bottled water, Eastern Europe, volume by distribution channel (liters, million), 2007?08 60
Table 29: Bottled water, Eastern Europe, expenditure per capita ($), 2003?08 62
Table 30: Bottled water, Eastern Europe, forecast expenditure per capita ($), 2008?13 62
Table 31: Bottled water, Eastern Europe, consumption per capita (liters), 2003?08 63
Table 32: Bottled water, Eastern Europe, forecast consumption per capita (liters), 2008?13 63
Table 33: Carbonates, Eastern Europe, value by segment ($m), 2003?08 64
Table 34: Carbonates, Eastern Europe, value forecast by segment ($m), 2008?13 65
Table 35: Carbonates, Eastern Europe, volume by segment (liters, million), 2003?08 67
Table 36: Carbonates, Eastern Europe, volume forecast by segment (liters, million), 2008?13 68
Table 37: Carbonates, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 70
Table 38: Carbonates, Eastern Europe, volume by company (liters, million), 2007?08 71
Table 39: Carbonates, Eastern Europe, distribution channels by volume (%), 2007?08 73
Table 40: Carbonates, Eastern Europe, volume by distribution channel (liters, million), 2007?08 73
Table 41: Carbonates, Eastern Europe, expenditure per capita ($), 2003?08 75
Table 42: Carbonates, Eastern Europe, forecast expenditure per capita ($), 2008?13 76
Table 43: Carbonates, Eastern Europe, consumption per capita (liters), 2003?08 76
Table 44: Carbonates, Eastern Europe, forecast consumption per capita (liters), 2008?13 77
Table 45: Concentrates, Eastern Europe, value by segment ($m), 2003?08 78
Table 46: Concentrates, Eastern Europe, value forecast by segment ($m), 2008?13 79
Table 47: Concentrates, Eastern Europe, volume by segment (kg/liters, million), 2003?08 81
Table 48: Concentrates, Eastern Europe, volume forecast by segment (kg/liters, million), 2008?13 82
Table 49: Concentrates, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 84
Table 50: Concentrates, Eastern Europe, volume by company (kg/liters, million), 2007?08 85
Table 51: Concentrates, Eastern Europe, distribution channels by volume (%), 2007?08 87
Table 52: Concentrates, Eastern Europe, volume by distribution channel (kg/liters, million), 2007?08 87
Table 53: Concentrates, Eastern Europe, expenditure per capita ($), 2003?08 89
Table 54: Concentrates, Eastern Europe, forecast expenditure per capita ($), 2008?13 89
Table 55: Concentrates, Eastern Europe, consumption per capita (kg/liters), 2003?08 90
Table 56: Concentrates, Eastern Europe, forecast consumption per capita (kg/liters), 2008?13 90
Table 57: Functional drinks, Eastern Europe, value by segment ($m), 2003?08 91
Table 58: Functional drinks, Eastern Europe, value forecast by segment ($m), 2008?13 92
Table 59: Functional drinks, Eastern Europe, volume by segment (liters, million), 2003?08 94
Table 60: Functional drinks, Eastern Europe, volume forecast by segment (liters, million), 2008?13 95
Table 61: Functional drinks, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 97
Table 62: Functional drinks, Eastern Europe, volume by company (liters, million), 2007?08 98
Table 63: Functional drinks, Eastern Europe, distribution channels by volume (%), 2007?08 100
Table 64: Functional drinks, Eastern Europe, volume by distribution channel (liters, million), 2007?08 100
Table 65: Functional drinks, Eastern Europe, expenditure per capita ($), 2003?08 102
Table 66: Functional drinks, Eastern Europe, forecast expenditure per capita ($), 2008?13 102
Table 67: Functional drinks, Eastern Europe, consumption per capita (liters), 2003?08 103
Table 68: Functional drinks, Eastern Europe, forecast consumption per capita (liters), 2008?13 103
Table 69: Juices, Eastern Europe, value by segment ($m), 2003?08 104
Table 70: Juices, Eastern Europe, value forecast by segment ($m), 2008?13 105
Table 71: Juices, Eastern Europe, volume by segment (liters, million), 2003?08 107
Table 72: Juices, Eastern Europe, volume forecast by segment (liters, million), 2008?13 108
Table 73: Juices, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 110
Table 74: Juices, Eastern Europe, volume by company (liters, million), 2007?08 111
Table 75: Juices, Eastern Europe, distribution channels by volume (%), 2007?08 113
Table 76: Juices, Eastern Europe, volume by distribution channel (liters, million), 2007?08 113
Table 77: Juices, Eastern Europe, expenditure per capita ($), 2003?08 115
Table 78: Juices, Eastern Europe, forecast expenditure per capita ($), 2008?13 116
Table 79: Juices, Eastern Europe, consumption per capita (liters), 2003?08 117
Table 80: Juices, Eastern Europe, forecast consumption per capita (liters), 2008?13 118
Table 81: RTD tea and coffee, Eastern Europe, value by segment ($m), 2003?08 119
Table 82: RTD tea and coffee, Eastern Europe, value forecast by segment ($m), 2008?13 120
Table 83: RTD tea and coffee, Eastern Europe, volume by segment (liters, million), 2003?08 122
Table 84: RTD tea and coffee, Eastern Europe, volume forecast by segment (liters, million), 2008?13 123
Table 85: RTD tea and coffee, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 125
Table 86: RTD tea and coffee, Eastern Europe, volume by company (liters, million), 2007?08 126
Table 87: RTD tea and coffee, Eastern Europe, distribution channels by volume (%), 2007?08 128
Table 88: RTD tea and coffee, Eastern Europe, volume by distribution channel (liters, million), 2007?08 128
Table 89: RTD tea and coffee, Eastern Europe, expenditure per capita ($), 2003?08 130
Table 90: RTD tea and coffee, Eastern Europe, forecast expenditure per capita ($), 2008?13 130
Table 91: RTD tea and coffee, Eastern Europe, consumption per capita (liters), 2003?08 131
Table 92: RTD tea and coffee, Eastern Europe, forecast consumption per capita (liters), 2008?13 131
Table 93: Smoothies, Eastern Europe, value by segment ($m), 2003?08 132
Table 94: Smoothies, Eastern Europe, value forecast by segment ($m), 2008?13 133
Table 95: Smoothies, Eastern Europe, volume by segment (liters, million), 2003?08 135
Table 96: Smoothies, Eastern Europe, volume forecast by segment (liters, million), 2008?13 136
Table 97: Smoothies, Eastern Europe, company share (top 20 companies) by volume (%), 2007?08 138
Table 98: Smoothies, Eastern Europe, volume by company (liters, million), 2007?08 139
Table 99: Smoothies, Eastern Europe, distribution channels by volume (%), 2007?08 141
Table 100: Smoothies, Eastern Europe, volume by distribution channel (liters, million), 2007?08 141
Table 101: Smoothies, Eastern Europe, expenditure per capita ($), 2003?08 143
Table 102: Smoothies, Eastern Europe, forecast expenditure per capita ($), 2008?13 143
Table 103: Smoothies, Eastern Europe, consumption per capita (liters), 2003?08 144
Table 104: Smoothies, Eastern Europe, forecast consumption per capita (liters), 2008?13 144



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