Soft Drinks in Germany to 2013

Introduction

This databook provides key data and information on the soft drinks market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Germany increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The bottled water category led the soft drinks market in Germany, accounting for a share of 39.5%.

Leading players in German soft drinks market include Coca-Cola Company, The, Nestle S.A. and Dr. Pepper Snapple Group Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Germany

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

[Fade out the market survey infos]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 30
Value analysis (Euro), 2003?08 30
Value analysis (Euro), 2008?13 31
Value analysis (US dollars), 2003?08 33
Value analysis (US dollars), 2008?13 34
Volume analysis, 2003?08 36
Volume analysis, 2008?13 37
Company and brand share analysis 39
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 4 Leading Company Profiles 54
The Coca-Cola Company 54
Nestle S.A. 57
Chapter 5 Category Analysis: Bottled Water 60
Value analysis (Euro), 2003?08 60
Value analysis (Euro), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 6 Category Analysis: Carbonates 77
Value analysis (Euro), 2003?08 77
Value analysis (Euro), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Concentrates 95
Value analysis (Euro), 2003?08 95
Value analysis (Euro), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company and brand share analysis 103
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 8 Category Analysis: Functional Drinks 110
Value analysis (Euro), 2003?08 110
Value analysis (Euro), 2008?13 111
Value analysis (US dollars), 2003?08 113
Value analysis (US dollars), 2008?13 113
Volume analysis, 2003?08 115
Volume analysis, 2008?13 116
Company and brand share analysis 118
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Category Analysis: Juices 127
Value analysis (Euro), 2003?08 127
Value analysis (Euro), 2008?13 128
Value analysis (US dollars), 2003?08 130
Value analysis (US dollars), 2008?13 131
Volume analysis, 2003?08 133
Volume analysis, 2008?13 134
Company and brand share analysis 136
Distribution analysis 140
Expenditure and consumption per capita 142
Chapter 10 Category Analysis: RTD Tea and Coffee 148
Value analysis (Euro), 2003?08 148
Value analysis (Euro), 2008?13 149
Value analysis (US dollars), 2003?08 151
Value analysis (US dollars), 2008?13 151
Volume analysis, 2003?08 153
Volume analysis, 2008?13 154
Company and brand share analysis 156
Distribution analysis 159
Expenditure and consumption per capita 161
Chapter 11 Category Analysis: Smoothies 164
Value analysis (Euro), 2003?08 164
Value analysis (Euro), 2008?13 165
Value analysis (US dollars), 2003?08 167
Value analysis (US dollars), 2008?13 167
Volume analysis, 2003?08 169
Volume analysis, 2008?13 170
Company and brand share analysis 172
Distribution analysis 174
Expenditure and consumption per capita 176
Chapter 12 Country Comparison 179
Value 179
Volume 183
Market share 187
Chapter 13 PESTLE Analysis 188
Summary 188
Political analysis 189
Economic analysis 193
Social analysis 197
Technological analysis 201
Legal analysis 204
Environmental analysis 208
Chapter 14 New Product Development 211
Product launches over time 211
Recent product launches 213
Chapter 15 Macroeconomic Profile 214
Macroeconomic indicators 214
Chapter 16 Research Methodology 219
Methodology overview 219
Secondary research 220
Market modeling 221
Creating an initial data model 221
Revising the initial data model 221
Creating a final estimate 222
Creating demographic value splits 222
Primary research 222
Data finalization 223
Ongoing research 223
Chapter 17 APPENDIX 224
Future readings 224
How to contact experts in your industry 224
Disclaimer 224

LIST OF FIGURES
Figure 1: Soft drinks, Germany, value by category (€m), 2003?13 32
Figure 2: Soft drinks, Germany, category growth comparison, by value, 2003?13 35
Figure 3: Soft drinks, Germany, volume by category (kg/liters, million), 2003?13 38
Figure 4: Soft drinks, Germany, category growth comparison, by volume, 2003?13 38
Figure 5: Soft drinks, Germany, company share by volume (%), 2007?08 43
Figure 6: Soft drinks, Germany, distribution channels by volume (%), 2007?08 47
Figure 7: Bottled water, Germany, value by segment (€m), 2003?13 62
Figure 8: Bottled water, Germany, category growth comparison, by value, 2003?13 65
Figure 9: Bottled water, Germany, volume by segment (liters, million), 2003?13 68
Figure 10: Bottled water, Germany, category growth comparison, by volume, 2003?13 68
Figure 11: Bottled water, Germany, distribution channels by volume (%), 2007?08 73
Figure 12: Carbonates, Germany, value by segment (€m), 2003?13 79
Figure 13: Carbonates, Germany, category growth comparison, by value, 2003?13 82
Figure 14: Carbonates, Germany, volume by segment (liters, million), 2003?13 85
Figure 15: Carbonates, Germany, category growth comparison, by volume, 2003?13 85
Figure 16: Carbonates, Germany, company share by volume (%), 2007?08 87
Figure 17: Carbonates, Germany, distribution channels by volume (%), 2007?08 90
Figure 18: Concentrates, Germany, value by segment (€m), 2003?13 97
Figure 19: Concentrates, Germany, category growth comparison, by value, 2003?13 99
Figure 20: Concentrates, Germany, volume by segment (kg/liters, million), 2003?13 102
Figure 21: Concentrates, Germany, category growth comparison, by volume, 2003?13 102
Figure 22: Concentrates, Germany, distribution channels by volume (%), 2007?08 106
Figure 23: Functional drinks, Germany, value by segment (€m), 2003?13 112
Figure 24: Functional drinks, Germany, category growth comparison, by value, 2003?13 114
Figure 25: Functional drinks, Germany, volume by segment (liters, million), 2003?13 117
Figure 26: Functional drinks, Germany, category growth comparison, by volume, 2003?13 117
Figure 27: Functional drinks, Germany, company share by volume (%), 2007?08 120
Figure 28: Functional drinks, Germany, distribution channels by volume (%), 2007?08 123
Figure 29: Juices, Germany, value by segment (€m), 2003?13 129
Figure 30: Juices, Germany, category growth comparison, by value, 2003?13 132
Figure 31: Juices, Germany, volume by segment (liters, million), 2003?13 135
Figure 32: Juices, Germany, category growth comparison, by volume, 2003?13 135
Figure 33: Juices, Germany, company share by volume (%), 2007?08 138
Figure 34: Juices, Germany, distribution channels by volume (%), 2007?08 141
Figure 35: RTD tea and coffee, Germany, value by segment (€m), 2003?13 150
Figure 36: RTD tea and coffee, Germany, category growth comparison, by value, 2003?13 152
Figure 37: RTD tea and coffee, Germany, volume by segment (liters, million), 2003?13 154
Figure 38: RTD tea and coffee, Germany, category growth comparison, by volume, 2003?13 155
Figure 39: RTD tea and coffee, Germany, company share by volume (%), 2007?08 157
Figure 40: RTD tea and coffee, Germany, distribution channels by volume (%), 2007?08 160
Figure 41: Smoothies, Germany, value by segment (€m), 2003?13 166
Figure 42: Smoothies, Germany, category growth comparison, by value, 2003?13 168
Figure 43: Smoothies, Germany, volume by segment (liters, million), 2003?13 170
Figure 44: Smoothies, Germany, category growth comparison, by volume, 2003?13 171
Figure 45: Smoothies, Germany, distribution channels by volume (%), 2007?08 175
Figure 46: Global soft drinks market split (value terms, 2008), top five countries 180
Figure 47: Global soft drinks market value, 2003–08, top five countries 182
Figure 48: Global soft drinks market split (volume terms, 2008), top five countries 184
Figure 49: Global soft drinks market volume, 2003–08, top five countries 186
Figure 50: Annual data review process 220

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Soft drinks, Germany, value by category (€m), 2003?08 30
Table 4: Soft drinks, Germany, value forecast by category (€m), 2008?13 31
Table 5: Soft drinks, Germany, value by category ($m), 2003?08 33
Table 6: Soft drinks, Germany, value forecast by category ($m), 2008?13 34
Table 7: Soft drinks, Germany, volume by category (kg/liters, million), 2003?08 36
Table 8: Soft drinks, Germany, volume forecast by category (kg/liters, million), 2008?13 37
Table 9: Soft drinks, Germany, brand share by volume (%), 2007?08 39
Table 10: Soft drinks, Germany, volume by brand (kg/liters, million), 2007?08 41
Table 11: Soft drinks, Germany, company share by volume (%), 2007?08 44
Table 12: Soft drinks, Germany, volume by company (kg/liters, million), 2007?08 45
Table 13: Soft drinks, Germany, distribution channels by volume (%), 2007?08 46
Table 14: Soft drinks, Germany, volume by distribution channel (kg/liters, million), 2007?08 46
Table 15: Soft drinks, Germany, expenditure per capita (€), 2003?08 48
Table 16: Soft drinks, Germany, forecast expenditure per capita (€), 2008?13 49
Table 17: Soft drinks, Germany, expenditure per capita ($), 2003?08 50
Table 18: Soft drinks, Germany, forecast expenditure per capita ($), 2008?13 51
Table 19: Soft drinks, Germany, consumption per capita (kg/liters), 2003?08 52
Table 20: Soft drinks, Germany, forecast consumption per capita (kg/liters), 2008?13 53
Table 21: The Coca-Cola Company key facts 54
Table 22: Nestle S.A. key facts 57
Table 23: Bottled water, Germany, value by segment (€m), 2003?08 60
Table 24: Bottled water, Germany, value forecast by segment (€m), 2008?13 61
Table 25: Bottled water, Germany, value by segment ($m), 2003?08 63
Table 26: Bottled water, Germany, value forecast by segment ($m), 2008?13 64
Table 27: Bottled water, Germany, volume by segment (liters, million), 2003?08 66
Table 28: Bottled water, Germany, volume forecast by segment (liters, million), 2008?13 67
Table 29: Bottled water, Germany, brand share by volume (%), 2007?08 69
Table 30: Bottled water, Germany, volume by brand (liters, million), 2007?08 70
Table 31: Bottled water, Germany, company share by volume (%), 2007?08 71
Table 32: Bottled water, Germany, volume by company (liters, million), 2007?08 71
Table 33: Bottled water, Germany, distribution channels by volume (%), 2007?08 72
Table 34: Bottled water, Germany, volume by distribution channel (liters, million), 2007?08 72
Table 35: Bottled water, Germany, expenditure per capita (€), 2003?08 74
Table 36: Bottled water, Germany, forecast expenditure per capita (€), 2008?13 74
Table 37: Bottled water, Germany, expenditure per capita ($), 2003?08 75
Table 38: Bottled water, Germany, forecast expenditure per capita ($), 2008?13 75
Table 39: Bottled water, Germany, consumption per capita (liters), 2003?08 76
Table 40: Bottled water, Germany, forecast consumption per capita (liters), 2008?13 76
Table 41: Carbonates, Germany, value by segment (€m), 2003?08 77
Table 42: Carbonates, Germany, value forecast by segment (€m), 2008?13 78
Table 43: Carbonates, Germany, value by segment ($m), 2003?08 80
Table 44: Carbonates, Germany, value forecast by segment ($m), 2008?13 81
Table 45: Carbonates, Germany, volume by segment (liters, million), 2003?08 83
Table 46: Carbonates, Germany, volume forecast by segment (liters, million), 2008?13 84
Table 47: Carbonates, Germany, brand share by volume (%), 2007?08 86
Table 48: Carbonates, Germany, volume by brand (liters, million), 2007?08 86
Table 49: Carbonates, Germany, company share by volume (%), 2007?08 88
Table 50: Carbonates, Germany, volume by company (liters, million), 2007?08 88
Table 51: Carbonates, Germany, distribution channels by volume (%), 2007?08 89
Table 52: Carbonates, Germany, volume by distribution channel (liters, million), 2007?08 89
Table 53: Carbonates, Germany, expenditure per capita (€), 2003?08 91
Table 54: Carbonates, Germany, forecast expenditure per capita (€), 2008?13 92
Table 55: Carbonates, Germany, expenditure per capita ($), 2003?08 92
Table 56: Carbonates, Germany, forecast expenditure per capita ($), 2008?13 93
Table 57: Carbonates, Germany, consumption per capita (liters), 2003?08 93
Table 58: Carbonates, Germany, forecast consumption per capita (liters), 2008?13 94
Table 59: Concentrates, Germany, value by segment (€m), 2003?08 95
Table 60: Concentrates, Germany, value forecast by segment (€m), 2008?13 96
Table 61: Concentrates, Germany, value by segment ($m), 2003?08 98
Table 62: Concentrates, Germany, value forecast by segment ($m), 2008?13 98
Table 63: Concentrates, Germany, volume by segment (kg/liters, million), 2003?08 100
Table 64: Concentrates, Germany, volume forecast by segment (kg/liters, million), 2008?13 101
Table 65: Concentrates, Germany, brand share by volume (%), 2007?08 103
Table 66: Concentrates, Germany, volume by brand (kg/liters, million), 2007?08 103
Table 67: Concentrates, Germany, company share by volume (%), 2007?08 104
Table 68: Concentrates, Germany, volume by company (kg/liters, million), 2007?08 104
Table 69: Concentrates, Germany, distribution channels by volume (%), 2007?08 105
Table 70: Concentrates, Germany, volume by distribution channel (kg/liters, million), 2007?08 105
Table 71: Concentrates, Germany, expenditure per capita (€), 2003?08 107
Table 72: Concentrates, Germany, forecast expenditure per capita (€), 2008?13 107
Table 73: Concentrates, Germany, expenditure per capita ($), 2003?08 108
Table 74: Concentrates, Germany, forecast expenditure per capita ($), 2008?13 108
Table 75: Concentrates, Germany, consumption per capita (kg/liters), 2003?08 109
Table 76: Concentrates, Germany, forecast consumption per capita (kg/liters), 2008?13 109
Table 77: Functional drinks, Germany, value by segment (€m), 2003?08 110
Table 78: Functional drinks, Germany, value forecast by segment (€m), 2008?13 111
Table 79: Functional drinks, Germany, value by segment ($m), 2003?08 113
Table 80: Functional drinks, Germany, value forecast by segment ($m), 2008?13 113
Table 81: Functional drinks, Germany, volume by segment (liters, million), 2003?08 115
Table 82: Functional drinks, Germany, volume forecast by segment (liters, million), 2008?13 116
Table 83: Functional drinks, Germany, brand share by volume (%), 2007?08 118
Table 84: Functional drinks, Germany, volume by brand (liters, million), 2007?08 119
Table 85: Functional drinks, Germany, company share by volume (%), 2007?08 121
Table 86: Functional drinks, Germany, volume by company (liters, million), 2007?08 121
Table 87: Functional drinks, Germany, distribution channels by volume (%), 2007?08 122
Table 88: Functional drinks, Germany, volume by distribution channel (liters, million), 2007?08 122
Table 89: Functional drinks, Germany, expenditure per capita (€), 2003?08 124
Table 90: Functional drinks, Germany, forecast expenditure per capita (€), 2008?13 124
Table 91: Functional drinks, Germany, expenditure per capita ($), 2003?08 125
Table 92: Functional drinks, Germany, forecast expenditure per capita ($), 2008?13 125
Table 93: Functional drinks, Germany, consumption per capita (liters), 2003?08 126
Table 94: Functional drinks, Germany, forecast consumption per capita (liters), 2008?13 126
Table 95: Juices, Germany, value by segment (€m), 2003?08 127
Table 96: Juices, Germany, value forecast by segment (€m), 2008?13 128
Table 97: Juices, Germany, value by segment ($m), 2003?08 130
Table 98: Juices, Germany, value forecast by segment ($m), 2008?13 131
Table 99: Juices, Germany, volume by segment (liters, million), 2003?08 133
Table 100: Juices, Germany, volume forecast by segment (liters, million), 2008?13 134
Table 101: Juices, Germany, brand share by volume (%), 2007?08 136
Table 102: Juices, Germany, volume by brand (liters, million), 2007?08 137
Table 103: Juices, Germany, company share by volume (%), 2007?08 139
Table 104: Juices, Germany, volume by company (liters, million), 2007?08 139
Table 105: Juices, Germany, distribution channels by volume (%), 2007?08 140
Table 106: Juices, Germany, volume by distribution channel (liters, million), 2007?08 140
Table 107: Juices, Germany, expenditure per capita (€), 2003?08 142
Table 108: Juices, Germany, forecast expenditure per capita (€), 2008?13 143
Table 109: Juices, Germany, expenditure per capita ($), 2003?08 144
Table 110: Juices, Germany, forecast expenditure per capita ($), 2008?13 145
Table 111: Juices, Germany, consumption per capita (liters), 2003?08 146
Table 112: Juices, Germany, forecast consumption per capita (liters), 2008?13 147
Table 113: RTD tea and coffee, Germany, value by segment (€m), 2003?08 148
Table 114: RTD tea and coffee, Germany, value forecast by segment (€m), 2008?13 149
Table 115: RTD tea and coffee, Germany, value by segment ($m), 2003?08 151
Table 116: RTD tea and coffee, Germany, value forecast by segment ($m), 2008?13 151
Table 117: RTD tea and coffee, Germany, volume by segment (liters, million), 2003?08 153
Table 118: RTD tea and coffee, Germany, volume forecast by segment (liters, million), 2008?13 154
Table 119: RTD tea and coffee, Germany, brand share by volume (%), 2007?08 156
Table 120: RTD tea and coffee, Germany, volume by brand (liters, million), 2007?08 156
Table 121: RTD tea and coffee, Germany, company share by volume (%), 2007?08 158
Table 122: RTD tea and coffee, Germany, volume by company (liters, million), 2007?08 158
Table 123: RTD tea and coffee, Germany, distribution channels by volume (%), 2007?08 159
Table 124: RTD tea and coffee, Germany, volume by distribution channel (liters, million), 2007?08 159
Table 125: RTD tea and coffee, Germany, expenditure per capita (€), 2003?08 161
Table 126: RTD tea and coffee, Germany, forecast expenditure per capita (€), 2008?13 161
Table 127: RTD tea and coffee, Germany, expenditure per capita ($), 2003?08 162
Table 128: RTD tea and coffee, Germany, forecast expenditure per capita ($), 2008?13 162
Table 129: RTD tea and coffee, Germany, consumption per capita (liters), 2003?08 163
Table 130: RTD tea and coffee, Germany, forecast consumption per capita (liters), 2008?13 163
Table 131: Smoothies, Germany, value by segment (€m), 2003?08 164
Table 132: Smoothies, Germany, value forecast by segment (€m), 2008?13 165
Table 133: Smoothies, Germany, value by segment ($m), 2003?08 167
Table 134: Smoothies, Germany, value forecast by segment ($m), 2008?13 167
Table 135: Smoothies, Germany, volume by segment (liters, million), 2003?08 169
Table 136: Smoothies, Germany, volume forecast by segment (liters, million), 2008?13 170
Table 137: Smoothies, Germany, brand share by volume (%), 2007?08 172
Table 138: Smoothies, Germany, volume by brand (liters, million), 2007?08 172
Table 139: Smoothies, Germany, company share by volume (%), 2007?08 173
Table 140: Smoothies, Germany, volume by company (liters, million), 2007?08 173
Table 141: Smoothies, Germany, distribution channels by volume (%), 2007?08 174
Table 142: Smoothies, Germany, volume by distribution channel (liters, million), 2007?08 174
Table 143: Smoothies, Germany, expenditure per capita (€), 2003?08 176
Table 144: Smoothies, Germany, forecast expenditure per capita (€), 2008?13 176
Table 145: Smoothies, Germany, expenditure per capita ($), 2003?08 177
Table 146: Smoothies, Germany, forecast expenditure per capita ($), 2008?13 177
Table 147: Smoothies, Germany, consumption per capita (liters), 2003?08 178
Table 148: Smoothies, Germany, forecast consumption per capita (liters), 2008?13 178
Table 149: Global soft drinks market value, 2008 179
Table 150: Global soft drinks market split (value terms ($m), 2008), top five countries 182
Table 151: Global soft drinks market volume, 2008 183
Table 152: Global soft drinks market split (volume terms, 2008), top five countries 186
Table 153: Leading players, top five countries 187
Table 154: Analysis of Germany’s political landscape 189
Table 155: Analysis of Germany’s economy 193
Table 156: Analysis of Germany’s social system 197
Table 157: Analysis of Germany’s technological landscape 201
Table 158: Analysis of Germany’s legal landscape 204
Table 159: Analysis of Germany’s environmental landscape 208
Table 160: Germany soft drinks new product launches reports, by company (top five companies), 2009 211
Table 161: Germany soft drinks new product launches SKUs, by company (top five companies), 2009 211
Table 162: Germany soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 212
Table 163: Germany soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 212
Table 164: Germany soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 213
Table 165: Germany soft drinks new product launches - recent five launches (2009) 213
Table 166: Germany population, by age group, 2003?08 (millions) 214
Table 167: Germany population forecast, by age group, 2008?13 (millions) 215
Table 168: Germany population, by gender, 2003?08 (millions) 215
Table 169: Germany population forecast, by gender, 2008?13 (millions) 216
Table 170: Germany nominal GDP, 2003?08 (€bn, nominal prices) 216
Table 171: Germany nominal GDP forecast, 2008?13 (€bn, nominal prices) 216
Table 172: Germany real GDP, 2003?08 (€bn, 2000 prices) 217
Table 173: Germany real GDP forecast, 2008?13 (€bn, 2000 prices) 217
Table 174: Germany real GDP, 2003?08 ($bn, 2000 prices) 217
Table 175: Germany real GDP forecast, 2008?13 ($bn, 2000 prices) 218
Table 176: Germany consumer price index, 2003?08 (2000=100) 218
Table 177: Germany consumer price index, 2008?13 (2000=100) 218



[Fade out table of contents]