Soft Drinks in Hungary to 2014

Introduction

This databook provides key data and information on the soft drinks market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: carbonates, bottled water, juices, functional drinks, concentrates and, RTD tea and coffee

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Hungary increased at a compound annual growth rate of 2.2% between 2003 and 2008.

The carbonates category led the soft drinks market in Hungary, accounting for a share of 44.6%.

Leading players in Hungary soft drinks market include Pepsico, Inc., Coca-Cola Company, The and Szenkirályi Ásványvíz Kft.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: RTD tea & coffee 7
Summary category level: juices 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Hungarian Forint), 2004?09 27
Value analysis (Hungarian Forint), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 4 Leading Company Profiles 55
PepsiCo, Inc. 55
The Coca-Cola Company 58
Chapter 5 Category Analysis: Bottled Water 61
Value analysis (Hungarian Forint), 2004?09 61
Value analysis (Hungarian Forint), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 65
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 6 Category Analysis: Carbonates 78
Value analysis (Hungarian Forint), 2004?09 78
Value analysis (Hungarian Forint), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 87
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 7 Category Analysis: Concentrates 97
Value analysis (Hungarian Forint), 2004?09 97
Value analysis (Hungarian Forint), 2009?14 98
Value analysis (US dollars), 2004?09 100
Value analysis (US dollars), 2009?14 100
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company and brand share analysis 105
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 8 Category Analysis: Functional Drinks 114
Value analysis (Hungarian Forint), 2004?09 114
Value analysis (Hungarian Forint), 2009?14 115
Value analysis (US dollars), 2004?09 117
Value analysis (US dollars), 2009?14 117
Volume analysis, 2004?09 119
Volume analysis, 2009?14 120
Company and brand share analysis 122
Distribution analysis 127
Expenditure and consumption per capita 129
Chapter 9 Category Analysis: RTD Tea & Coffee 132
Value analysis (Hungarian Forint), 2004?09 132
Value analysis (Hungarian Forint), 2009?14 133
Value analysis (US dollars), 2004?09 135
Value analysis (US dollars), 2009?14 135
Volume analysis, 2004?09 136
Volume analysis, 2009?14 137
Company and brand share analysis 139
Distribution analysis 142
Expenditure and consumption per capita 144
Chapter 10 Category Analysis: Juices 147
Value analysis (Hungarian Forint), 2004?09 147
Value analysis (Hungarian Forint), 2009?14 148
Value analysis (US dollars), 2004?09 150
Value analysis (US dollars), 2009?14 151
Volume analysis, 2004?09 153
Volume analysis, 2009?14 154
Company and brand share analysis 156
Distribution analysis 160
Expenditure and consumption per capita 162
Chapter 11 New Product Development 168
Product launches over time 168
Recent product launches 170
Chapter 12 Macroeconomic Profile 171
Macroeconomic Indicators 171
Chapter 13 Research Methodology 176
Methodology overview 176
Secondary research 177
Market modeling 178
Creating an initial data model 178
Revising the initial data model 178
Creating a final estimate 179
Creating demographic value splits 179
Primary research 179
Data finalization 180
Ongoing research 180
Chapter 14 Appendix 181
Future readings 181
How to contact experts in your industry 181
Disclaimer 181

LIST OF FIGURES
Figure 1: Soft drinks, Hungary, value by category (HUFm), 2004?14 29
Figure 2: Soft drinks, Hungary, category growth comparison, by value, 2004?14 32
Figure 3: Soft drinks, Hungary, volume by category (kg/liters, million), 2004?14 35
Figure 4: Soft drinks, Hungary, category growth comparison, by volume, 2004?14 35
Figure 5: Soft drinks, Hungary, company share by volume (%), 2008?09 42
Figure 6: Soft drinks, Hungary, distribution channels by volume (%), 2008?09 48
Figure 7: Bottled water, Hungary, value by segment (HUFm), 2004?14 63
Figure 8: Bottled water, Hungary, category growth comparison, by value, 2004?14 65
Figure 9: Bottled water, Hungary, volume by segment (liters, million), 2004?14 68
Figure 10: Bottled water, Hungary, category growth comparison, by volume, 2004?14 68
Figure 11: Bottled water, Hungary, company share by volume (%), 2008?09 71
Figure 12: Bottled water, Hungary, distribution channels by volume (%), 2008?09 74
Figure 13: Carbonates, Hungary, value by segment (HUFm), 2004?14 80
Figure 14: Carbonates, Hungary, category growth comparison, by value, 2004?14 83
Figure 15: Carbonates, Hungary, volume by segment (liters, million), 2004?14 86
Figure 16: Carbonates, Hungary, category growth comparison, by volume, 2004?14 86
Figure 17: Carbonates, Hungary, company share by volume (%), 2008?09 89
Figure 18: Carbonates, Hungary, distribution channels by volume (%), 2008?09 92
Figure 19: Concentrates, Hungary, value by segment (HUFm), 2004?14 99
Figure 20: Concentrates, Hungary, category growth comparison, by value, 2004?14 101
Figure 21: Concentrates, Hungary, volume by segment (kg/liters, million), 2004?14 104
Figure 22: Concentrates, Hungary, category growth comparison, by volume, 2004?14 104
Figure 23: Concentrates, Hungary, company share by volume (%), 2008?09 107
Figure 24: Concentrates, Hungary, distribution channels by volume (%), 2008?09 110
Figure 25: Functional drinks, Hungary, value by segment (HUFm), 2004?14 116
Figure 26: Functional drinks, Hungary, category growth comparison, by value, 2004?14 118
Figure 27: Functional drinks, Hungary, volume by segment (liters, million), 2004?14 121
Figure 28: Functional drinks, Hungary, category growth comparison, by volume, 2004?14 121
Figure 29: Functional drinks, Hungary, company share by volume (%), 2008?09 124
Figure 30: Functional drinks, Hungary, distribution channels by volume (%), 2008?09 128
Figure 31: RTD tea & coffee, Hungary, value by segment (HUFm), 2004?14 134
Figure 32: RTD tea & coffee, Hungary, volume by segment (liters, million), 2004?14 138
Figure 33: RTD tea & coffee, Hungary, company share by volume (%), 2008?09 140
Figure 34: RTD tea & coffee, Hungary, distribution channels by volume (%), 2008?09 143
Figure 35: Juices, Hungary, value by segment (HUFm), 2004?14 149
Figure 36: Juices, Hungary, category growth comparison, by value, 2004?14 152
Figure 37: Juices, Hungary, volume by segment (liters, million), 2004?14 155
Figure 38: Juices, Hungary, category growth comparison, by volume, 2004?14 155
Figure 39: Juices, Hungary, company share by volume (%), 2008?09 158
Figure 40: Juices, Hungary, distribution channels by volume (%), 2008?09 161
Figure 41: Annual data review process 177

LIST OF TABLES
Table 1: Soft drinks category definitions 11
Table 2: Soft drinks distribution channels 13
Table 3: Soft drinks, Hungary, value by category (HUFm), 2004?09 27
Table 4: Soft drinks, Hungary, value forecast by category (HUFm), 2009?14 28
Table 5: Soft drinks, Hungary, value by category ($m), 2004?09 30
Table 6: Soft drinks, Hungary, value forecast by category ($m), 2009?14 31
Table 7: Soft drinks, Hungary, volume by category (kg/liters, million), 2004?09 33
Table 8: Soft drinks, Hungary, volume forecast by category (kg/liters, million), 2009?14 34
Table 9: Soft drinks, Hungary, brand share by volume (%), 2008?09 36
Table 10: Soft drinks, Hungary, volume by brand (kg/liters, million), 2008?09 39
Table 11: Soft drinks, Hungary, company share by volume (%), 2008?09 43
Table 12: Soft drinks, Hungary, volume by company (kg/liters, million), 2008?09 45
Table 13: Soft drinks, Hungary, distribution channels by volume (%), 2008?09 47
Table 14: Soft drinks, Hungary, volume by distribution channel (kg/liters, million), 2008?09 47
Table 15: Soft drinks, Hungary, expenditure per capita (HUF), 2004?09 49
Table 16: Soft drinks, Hungary, forecast expenditure per capita (HUF), 2009?14 50
Table 17: Soft drinks, Hungary, expenditure per capita ($), 2004?09 51
Table 18: Soft drinks, Hungary, forecast expenditure per capita ($), 2009?14 52
Table 19: Soft drinks, Hungary, consumption per capita (kg/liters), 2004?09 53
Table 20: Soft drinks, Hungary, forecast consumption per capita (kg/liters), 2009?14 54
Table 21: PepsiCo, Inc. key facts 55
Table 22: The Coca-Cola Company key facts 58
Table 23: Bottled water, Hungary, value by segment (HUFm), 2004?09 61
Table 24: Bottled water, Hungary, value forecast by segment (HUFm), 2009?14 62
Table 25: Bottled water, Hungary, value by segment ($m), 2004?09 64
Table 26: Bottled water, Hungary, value forecast by segment ($m), 2009?14 65
Table 27: Bottled water, Hungary, volume by segment (liters, million), 2004?09 66
Table 28: Bottled water, Hungary, volume forecast by segment (liters, million), 2009?14 67
Table 29: Bottled water, Hungary, brand share by volume (%), 2008?09 69
Table 30: Bottled water, Hungary, volume by brand (liters, million), 2008?09 70
Table 31: Bottled water, Hungary, company share by volume (%), 2008?09 72
Table 32: Bottled water, Hungary, volume by company (liters, million), 2008?09 72
Table 33: Bottled water, Hungary, distribution channels by volume (%), 2008?09 73
Table 34: Bottled water, Hungary, volume by distribution channel (liters, million), 2008?09 73
Table 35: Bottled water, Hungary, expenditure per capita (HUF), 2004?09 75
Table 36: Bottled water, Hungary, forecast expenditure per capita (HUF), 2009?14 75
Table 37: Bottled water, Hungary, expenditure per capita ($), 2004?09 76
Table 38: Bottled water, Hungary, forecast expenditure per capita ($), 2009?14 76
Table 39: Bottled water, Hungary, consumption per capita (liters), 2004?09 77
Table 40: Bottled water, Hungary, forecast consumption per capita (liters), 2009?14 77
Table 41: Carbonates, Hungary, value by segment (HUFm), 2004?09 78
Table 42: Carbonates, Hungary, value forecast by segment (HUFm), 2009?14 79
Table 43: Carbonates, Hungary, value by segment ($m), 2004?09 81
Table 44: Carbonates, Hungary, value forecast by segment ($m), 2009?14 82
Table 45: Carbonates, Hungary, volume by segment (liters, million), 2004?09 84
Table 46: Carbonates, Hungary, volume forecast by segment (liters, million), 2009?14 85
Table 47: Carbonates, Hungary, brand share by volume (%), 2008?09 87
Table 48: Carbonates, Hungary, volume by brand (liters, million), 2008?09 88
Table 49: Carbonates, Hungary, company share by volume (%), 2008?09 90
Table 50: Carbonates, Hungary, volume by company (liters, million), 2008?09 90
Table 51: Carbonates, Hungary, distribution channels by volume (%), 2008?09 91
Table 52: Carbonates, Hungary, volume by distribution channel (liters, million), 2008?09 91
Table 53: Carbonates, Hungary, expenditure per capita (HUF), 2004?09 93
Table 54: Carbonates, Hungary, forecast expenditure per capita (HUF), 2009?14 94
Table 55: Carbonates, Hungary, expenditure per capita ($), 2004?09 94
Table 56: Carbonates, Hungary, forecast expenditure per capita ($), 2009?14 95
Table 57: Carbonates, Hungary, consumption per capita (liters), 2004?09 95
Table 58: Carbonates, Hungary, forecast consumption per capita (liters), 2009?14 96
Table 59: Concentrates, Hungary, value by segment (HUFm), 2004?09 97
Table 60: Concentrates, Hungary, value forecast by segment (HUFm), 2009?14 98
Table 61: Concentrates, Hungary, value by segment ($m), 2004?09 100
Table 62: Concentrates, Hungary, value forecast by segment ($m), 2009?14 100
Table 63: Concentrates, Hungary, volume by segment (kg/liters, million), 2004?09 102
Table 64: Concentrates, Hungary, volume forecast by segment (kg/liters, million), 2009?14 103
Table 65: Concentrates, Hungary, brand share by volume (%), 2008?09 105
Table 66: Concentrates, Hungary, volume by brand (kg/liters, million), 2008?09 106
Table 67: Concentrates, Hungary, company share by volume (%), 2008?09 108
Table 68: Concentrates, Hungary, volume by company (kg/liters, million), 2008?09 108
Table 69: Concentrates, Hungary, distribution channels by volume (%), 2008?09 109
Table 70: Concentrates, Hungary, volume by distribution channel (kg/liters, million), 2008?09 109
Table 71: Concentrates, Hungary, expenditure per capita (HUF), 2004?09 111
Table 72: Concentrates, Hungary, forecast expenditure per capita (HUF), 2009?14 111
Table 73: Concentrates, Hungary, expenditure per capita ($), 2004?09 112
Table 74: Concentrates, Hungary, forecast expenditure per capita ($), 2009?14 112
Table 75: Concentrates, Hungary, consumption per capita (kg/liters), 2004?09 113
Table 76: Concentrates, Hungary, forecast consumption per capita (kg/liters), 2009?14 113
Table 77: Functional drinks, Hungary, value by segment (HUFm), 2004?09 114
Table 78: Functional drinks, Hungary, value forecast by segment (HUFm), 2009?14 115
Table 79: Functional drinks, Hungary, value by segment ($m), 2004?09 117
Table 80: Functional drinks, Hungary, value forecast by segment ($m), 2009?14 117
Table 81: Functional drinks, Hungary, volume by segment (liters, million), 2004?09 119
Table 82: Functional drinks, Hungary, volume forecast by segment (liters, million), 2009?14 120
Table 83: Functional drinks, Hungary, brand share by volume (%), 2008?09 122
Table 84: Functional drinks, Hungary, volume by brand (liters, million), 2008?09 123
Table 85: Functional drinks, Hungary, company share by volume (%), 2008?09 125
Table 86: Functional drinks, Hungary, volume by company (liters, million), 2008?09 126
Table 87: Functional drinks, Hungary, distribution channels by volume (%), 2008?09 127
Table 88: Functional drinks, Hungary, volume by distribution channel (liters, million), 2008?09 127
Table 89: Functional drinks, Hungary, expenditure per capita (HUF), 2004?09 129
Table 90: Functional drinks, Hungary, forecast expenditure per capita (HUF), 2009?14 129
Table 91: Functional drinks, Hungary, expenditure per capita ($), 2004?09 130
Table 92: Functional drinks, Hungary, forecast expenditure per capita ($), 2009?14 130
Table 93: Functional drinks, Hungary, consumption per capita (liters), 2004?09 131
Table 94: Functional drinks, Hungary, forecast consumption per capita (liters), 2009?14 131
Table 95: RTD tea & coffee, Hungary, value by segment (HUFm), 2004?09 132
Table 96: RTD tea & coffee, Hungary, value forecast by segment (HUFm), 2009?14 133
Table 97: RTD tea & coffee, Hungary, value by segment ($m), 2004?09 135
Table 98: RTD tea & coffee, Hungary, value forecast by segment ($m), 2009?14 135
Table 99: RTD tea & coffee, Hungary, volume by segment (liters, million), 2004?09 136
Table 100: RTD tea & coffee, Hungary, volume forecast by segment (liters, million), 2009?14 137
Table 101: RTD tea & coffee, Hungary, brand share by volume (%), 2008?09 139
Table 102: RTD tea & coffee, Hungary, volume by brand (liters, million), 2008?09 139
Table 103: RTD tea & coffee, Hungary, company share by volume (%), 2008?09 141
Table 104: RTD tea & coffee, Hungary, volume by company (liters, million), 2008?09 141
Table 105: RTD tea & coffee, Hungary, distribution channels by volume (%), 2008?09 142
Table 106: RTD tea & coffee, Hungary, volume by distribution channel (liters, million), 2008?09 142
Table 107: RTD tea & coffee, Hungary, expenditure per capita (HUF), 2004?09 144
Table 108: RTD tea & coffee, Hungary, forecast expenditure per capita (HUF), 2009?14 144
Table 109: RTD tea & coffee, Hungary, expenditure per capita ($), 2004?09 145
Table 110: RTD tea & coffee, Hungary, forecast expenditure per capita ($), 2009?14 145
Table 111: RTD tea & coffee, Hungary, consumption per capita (liters), 2004?09 146
Table 112: RTD tea & coffee, Hungary, forecast consumption per capita (liters), 2009?14 146
Table 113: Juices, Hungary, value by segment (HUFm), 2004?09 147
Table 114: Juices, Hungary, value forecast by segment (HUFm), 2009?14 148
Table 115: Juices, Hungary, value by segment ($m), 2004?09 150
Table 116: Juices, Hungary, value forecast by segment ($m), 2009?14 151
Table 117: Juices, Hungary, volume by segment (liters, million), 2004?09 153
Table 118: Juices, Hungary, volume forecast by segment (liters, million), 2009?14 154
Table 119: Juices, Hungary, brand share by volume (%), 2008?09 156
Table 120: Juices, Hungary, volume by brand (liters, million), 2008?09 157
Table 121: Juices, Hungary, company share by volume (%), 2008?09 159
Table 122: Juices, Hungary, volume by company (liters, million), 2008?09 159
Table 123: Juices, Hungary, distribution channels by volume (%), 2008?09 160
Table 124: Juices, Hungary, volume by distribution channel (liters, million), 2008?09 160
Table 125: Juices, Hungary, expenditure per capita (HUF), 2004?09 162
Table 126: Juices, Hungary, forecast expenditure per capita (HUF), 2009?14 163
Table 127: Juices, Hungary, expenditure per capita ($), 2004?09 164
Table 128: Juices, Hungary, forecast expenditure per capita ($), 2009?14 165
Table 129: Juices, Hungary, consumption per capita (liters), 2004?09 166
Table 130: Juices, Hungary, forecast consumption per capita (liters), 2009?14 167
Table 131: Hungary soft drinks new product launches reports, by company (top five companies), 2009 168
Table 132: Hungary soft drinks new product launches SKUs, by company (top five companies), 2009 168
Table 133: Hungary soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 169
Table 134: Hungary soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 169
Table 135: Hungary soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 170
Table 136: Hungary soft drinks new product launches - recent five launches (2009) 170
Table 137: Hungary population, by age group, 2004?09 (millions) 171
Table 138: Hungary population forecast, by age group, 2009?14 (millions) 172
Table 139: Hungary population, by gender, 2004?09 (millions) 172
Table 140: Hungary population forecast, by gender, 2009?14 (millions) 173
Table 141: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 173
Table 142: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 173
Table 143: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 174
Table 144: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 174
Table 145: Hungary real GDP, 2004?09 ($bn, 2000 prices) 174
Table 146: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 175
Table 147: Hungary consumer price index, 2004?09 (2000=100) 175
Table 148: Hungary consumer price index, 2009?14 (2000=100) 175



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