Soft Drinks in Latin America to 2013

Introduction

This databook provides key data and information on the soft drinks market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Latin America increased at a compound annual growth rate of 4% between 2003 and 2008.

The carbonates category led the soft drinks market in Latin America, accounting for a share of 75.9%.

The leading players in the Latin American soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Inbev.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Latin America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: juices 7
Summary category level: RTD tea and coffee 8
Summary category level: smoothies 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Overview 26
Value Analysis 26
Volume Analysis 27
Chapter 4 Latin America Soft Drinks - Market Overview 28
Value analysis (US Dollar), 2003?08 28
Value analysis (US Dollar), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company share analysis 34
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 5 Leading Company Profiles 43
The Coca-Cola Company 43
Pepsico, Inc. 46
Chapter 6 Category Analysis: Bottled Water 49
Value analysis (US Dollar), 2003?08 49
Value analysis (US Dollar), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Carbonates 62
Value analysis (US Dollar), 2003?08 62
Value analysis (US Dollar), 2008?13 63
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 8 Category Analysis: Concentrates 76
Value analysis (US Dollar), 2003?08 76
Value analysis (US Dollar), 2008?13 77
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company share analysis 82
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 9 Category Analysis: Functional Drinks 88
Value analysis (US Dollar), 2003?08 88
Value analysis (US Dollar), 2008?13 89
Volume analysis, 2003?08 91
Volume analysis, 2008?13 92
Company share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 10 Category Analysis: Juices 101
Value analysis (US Dollar), 2003?08 101
Value analysis (US Dollar), 2008?13 102
Volume analysis, 2003?08 104
Volume analysis, 2008?13 105
Company share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 11 Category Analysis: RTD Tea and Coffee 116
Value analysis (US Dollar), 2003?08 116
Value analysis (US Dollar), 2008?13 117
Volume analysis, 2003?08 119
Volume analysis, 2008?13 120
Company share analysis 122
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 12 Category Analysis: Smoothies 129
Value analysis (US Dollar), 2003?08 129
Value analysis (US Dollar), 2008?13 130
Volume analysis, 2003?08 132
Volume analysis, 2008?13 133
Company share analysis 135
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 13 Research Methodology 142
Methodology overview 142
Secondary research 143
Market modeling 144
Creating an initial data model 144
Revising the initial data model 144
Creating a final estimate 145
Creating demographic value splits 145
Primary research 145
Data finalization 146
Ongoing research 146
Chapter 14 APPENDIX 147
Future readings 147
How to contact experts in your industry 147
Disclaimer 147

LIST OF FIGURES
Figure 1: Soft drinks, Latin America, value by category ($m), 2003?13 30
Figure 2: Soft drinks, Latin America, category growth comparison, by value, 2003?13 30
Figure 3: Soft drinks, Latin America, volume by category (kg/liters, million), 2003?13 33
Figure 4: Soft drinks, Latin America, category growth comparison, by volume, 2003?13 33
Figure 5: Soft drinks, Latin America, company share by volume (%), 2007?08 36
Figure 6: Soft drinks, Latin America, distribution channels by volume (%), 2007?08 38
Figure 7: Bottled water, Latin America, value by segment ($m), 2003?13 51
Figure 8: Bottled water, Latin America, category growth comparison, by value, 2003?13 51
Figure 9: Bottled water, Latin America, volume by segment (liters, million), 2003?13 54
Figure 10: Bottled water, Latin America, category growth comparison, by volume, 2003?13 54
Figure 11: Bottled water, Latin America, company share (top five companies) by volume (%), 2007?08 57
Figure 12: Bottled water, Latin America, distribution channels by volume (%), 2007?08 59
Figure 13: Carbonates, Latin America, value by segment ($m), 2003?13 64
Figure 14: Carbonates, Latin America, category growth comparison, by value, 2003?13 64
Figure 15: Carbonates, Latin America, volume by segment (liters, million), 2003?13 67
Figure 16: Carbonates, Latin America, category growth comparison, by volume, 2003?13 67
Figure 17: Carbonates, Latin America, company share by volume (%), 2007?08 70
Figure 18: Carbonates, Latin America, distribution channels by volume (%), 2007?08 72
Figure 19: Concentrates, Latin America, value by segment ($m), 2003?13 78
Figure 20: Concentrates, Latin America, category growth comparison, by value, 2003?13 78
Figure 21: Concentrates, Latin America, volume by segment (kg/liters, million), 2003?13 81
Figure 22: Concentrates, Latin America, category growth comparison, by volume, 2003?13 81
Figure 23: Concentrates, Latin America, distribution channels by volume (%), 2007?08 85
Figure 24: Functional drinks, Latin America, value by segment ($m), 2003?13 90
Figure 25: Functional drinks, Latin America, category growth comparison, by value, 2003?13 90
Figure 26: Functional drinks, Latin America, volume by segment (liters, million), 2003?13 93
Figure 27: Functional drinks, Latin America, category growth comparison, by volume, 2003?13 93
Figure 28: Functional drinks, Latin America, company share (top five companies) by volume (%), 2007?08 96
Figure 29: Functional drinks, Latin America, distribution channels by volume (%), 2007?08 98
Figure 30: Juices, Latin America, value by segment ($m), 2003?13 103
Figure 31: Juices, Latin America, category growth comparison, by value, 2003?13 103
Figure 32: Juices, Latin America, volume by segment (liters, million), 2003?13 106
Figure 33: Juices, Latin America, category growth comparison, by volume, 2003?13 106
Figure 34: Juices, Latin America, company share (top five companies) by volume (%), 2007?08 109
Figure 35: Juices, Latin America, distribution channels by volume (%), 2007?08 111
Figure 36: RTD tea and coffee, Latin America, value by segment ($m), 2003?13 118
Figure 37: RTD tea and coffee, Latin America, category growth comparison, by value, 2003?13 118
Figure 38: RTD tea and coffee, Latin America, volume by segment (liters, million), 2003?13 121
Figure 39: RTD tea and coffee, Latin America, category growth comparison, by volume, 2003?13 121
Figure 40: RTD tea and coffee, Latin America, company share by volume (%), 2007?08 124
Figure 41: RTD tea and coffee, Latin America, distribution channels by volume (%), 2007?08 126
Figure 42: Smoothies, Latin America, value by segment ($m), 2003?13 131
Figure 43: Smoothies, Latin America, category growth comparison, by value, 2003?13 131
Figure 44: Smoothies, Latin America, volume by segment (liters, million), 2003?13 134
Figure 45: Smoothies, Latin America, category growth comparison, by volume, 2003?13 134
Figure 46: Smoothies, Latin America, company share (top five companies) by volume (%), 2007?08 137
Figure 47: Smoothies, Latin America, distribution channels by volume (%), 2007?08 139
Figure 48: Annual data review process 143

LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Latin America soft drinks value (country-wise), 2003?08 ($m) 26
Table 4: Latin America soft drinks value (country-wise) forecast, 2008?13 ($m) 26
Table 5: Latin America soft drinks volume (country-wise), 2003?08 (kg/liters, million) 27
Table 6: Latin America soft drinks volume (country-wise) forecast, 2008?13 (kg/liters, million) 27
Table 7: Soft drinks, Latin America, value by category ($m), 2003?08 28
Table 8: Soft drinks, Latin America, value forecast by category ($m), 2008?13 29
Table 9: Soft drinks, Latin America, volume by category (kg/liters, million), 2003?08 31
Table 10: Soft drinks, Latin America, volume forecast by category (kg/liters, million), 2008?13 32
Table 11: Soft drinks, Latin America, company share (top 20 companies) by volume (%), 2007?08 34
Table 12: Soft drinks, Latin America, volume by company (kg/liters, million), 2007?08 35
Table 13: Soft drinks, Latin America, distribution channels by volume (%), 2007?08 37
Table 14: Soft drinks, Latin America, volume by distribution channel (kg/liters, million), 2007?08 37
Table 15: Soft drinks, Latin America, expenditure per capita ($), 2003?08 39
Table 16: Soft drinks, Latin America, forecast expenditure per capita ($), 2008?13 40
Table 17: Soft drinks, Latin America, consumption per capita (kg/liters), 2003?08 41
Table 18: Soft drinks, Latin America, forecast consumption per capita (kg/liters), 2008?13 42
Table 19: The Coca-Cola Company key facts 43
Table 20: Pepsico, Inc. key facts 46
Table 21: Bottled water, Latin America, value by segment ($m), 2003?08 49
Table 22: Bottled water, Latin America, value forecast by segment ($m), 2008?13 50
Table 23: Bottled water, Latin America, volume by segment (liters, million), 2003?08 52
Table 24: Bottled water, Latin America, volume forecast by segment (liters, million), 2008?13 53
Table 25: Bottled water, Latin America, company share (top 20 companies) by volume (%), 2007?08 55
Table 26: Bottled water, Latin America, volume by company (liters, million), 2007?08 56
Table 27: Bottled water, Latin America, distribution channels by volume (%), 2007?08 58
Table 28: Bottled water, Latin America, volume by distribution channel (liters, million), 2007?08 58
Table 29: Bottled water, Latin America, expenditure per capita ($), 2003?08 60
Table 30: Bottled water, Latin America, forecast expenditure per capita ($), 2008?13 60
Table 31: Bottled water, Latin America, consumption per capita (liters), 2003?08 61
Table 32: Bottled water, Latin America, forecast consumption per capita (liters), 2008?13 61
Table 33: Carbonates, Latin America, value by segment ($m), 2003?08 62
Table 34: Carbonates, Latin America, value forecast by segment ($m), 2008?13 63
Table 35: Carbonates, Latin America, volume by segment (liters, million), 2003?08 65
Table 36: Carbonates, Latin America, volume forecast by segment (liters, million), 2008?13 66
Table 37: Carbonates, Latin America, company share by volume (%), 2007?08 68
Table 38: Carbonates, Latin America, volume by company (liters, million), 2007?08 69
Table 39: Carbonates, Latin America, distribution channels by volume (%), 2007?08 71
Table 40: Carbonates, Latin America, volume by distribution channel (liters, million), 2007?08 71
Table 41: Carbonates, Latin America, expenditure per capita ($), 2003?08 73
Table 42: Carbonates, Latin America, forecast expenditure per capita ($), 2008?13 74
Table 43: Carbonates, Latin America, consumption per capita (liters), 2003?08 74
Table 44: Carbonates, Latin America, forecast consumption per capita (liters), 2008?13 75
Table 45: Concentrates, Latin America, value by segment ($m), 2003?08 76
Table 46: Concentrates, Latin America, value forecast by segment ($m), 2008?13 77
Table 47: Concentrates, Latin America, volume by segment (kg/liters, million), 2003?08 79
Table 48: Concentrates, Latin America, volume forecast by segment (kg/liters, million), 2008?13 80
Table 49: Concentrates, Latin America, company share (top 20 companies) by volume (%), 2007?08 82
Table 50: Concentrates, Latin America, volume by company (kg/liters, million), 2007?08 83
Table 51: Concentrates, Latin America, distribution channels by volume (%), 2007?08 84
Table 52: Concentrates, Latin America, volume by distribution channel (kg/liters, million), 2007?08 84
Table 53: Concentrates, Latin America, expenditure per capita ($), 2003?08 86
Table 54: Concentrates, Latin America, forecast expenditure per capita ($), 2008?13 86
Table 55: Concentrates, Latin America, consumption per capita (kg/liters), 2003?08 87
Table 56: Concentrates, Latin America, forecast consumption per capita (kg/liters), 2008?13 87
Table 57: Functional drinks, Latin America, value by segment ($m), 2003?08 88
Table 58: Functional drinks, Latin America, value forecast by segment ($m), 2008?13 89
Table 59: Functional drinks, Latin America, volume by segment (liters, million), 2003?08 91
Table 60: Functional drinks, Latin America, volume forecast by segment (liters, million), 2008?13 92
Table 61: Functional drinks, Latin America, company share (top 20 companies) by volume (%), 2007?08 94
Table 62: Functional drinks, Latin America, volume by company (liters, million), 2007?08 95
Table 63: Functional drinks, Latin America, distribution channels by volume (%), 2007?08 97
Table 64: Functional drinks, Latin America, volume by distribution channel (liters, million), 2007?08 97
Table 65: Functional drinks, Latin America, expenditure per capita ($), 2003?08 99
Table 66: Functional drinks, Latin America, forecast expenditure per capita ($), 2008?13 99
Table 67: Functional drinks, Latin America, consumption per capita (liters), 2003?08 100
Table 68: Functional drinks, Latin America, forecast consumption per capita (liters), 2008?13 100
Table 69: Juices, Latin America, value by segment ($m), 2003?08 101
Table 70: Juices, Latin America, value forecast by segment ($m), 2008?13 102
Table 71: Juices, Latin America, volume by segment (liters, million), 2003?08 104
Table 72: Juices, Latin America, volume forecast by segment (liters, million), 2008?13 105
Table 73: Juices, Latin America, company share (top 20 companies) by volume (%), 2007?08 107
Table 74: Juices, Latin America, volume by company (liters, million), 2007?08 108
Table 75: Juices, Latin America, distribution channels by volume (%), 2007?08 110
Table 76: Juices, Latin America, volume by distribution channel (liters, million), 2007?08 110
Table 77: Juices, Latin America, expenditure per capita ($), 2003?08 112
Table 78: Juices, Latin America, forecast expenditure per capita ($), 2008?13 113
Table 79: Juices, Latin America, consumption per capita (liters), 2003?08 114
Table 80: Juices, Latin America, forecast consumption per capita (liters), 2008?13 115
Table 81: RTD tea and coffee, Latin America, value by segment ($m), 2003?08 116
Table 82: RTD tea and coffee, Latin America, value forecast by segment ($m), 2008?13 117
Table 83: RTD tea and coffee, Latin America, volume by segment (liters, million), 2003?08 119
Table 84: RTD tea and coffee, Latin America, volume forecast by segment (liters, million), 2008?13 120
Table 85: RTD tea and coffee, Latin America, company share by volume (%), 2007?08 122
Table 86: RTD tea and coffee, Latin America, volume by company (liters, million), 2007?08 123
Table 87: RTD tea and coffee, Latin America, distribution channels by volume (%), 2007?08 125
Table 88: RTD tea and coffee, Latin America, volume by distribution channel (liters, million), 2007?08 125
Table 89: RTD tea and coffee, Latin America, expenditure per capita ($), 2003?08 127
Table 90: RTD tea and coffee, Latin America, forecast expenditure per capita ($), 2008?13 127
Table 91: RTD tea and coffee, Latin America, consumption per capita (liters), 2003?08 128
Table 92: RTD tea and coffee, Latin America, forecast consumption per capita (liters), 2008?13 128
Table 93: Smoothies, Latin America, value by segment ($m), 2003?08 129
Table 94: Smoothies, Latin America, value forecast by segment ($m), 2008?13 130
Table 95: Smoothies, Latin America, volume by segment (liters, million), 2003?08 132
Table 96: Smoothies, Latin America, volume forecast by segment (liters, million), 2008?13 133
Table 97: Smoothies, Latin America, company share (top 20 companies) by volume (%), 2007?08 135
Table 98: Smoothies, Latin America, volume by company (liters, million), 2007?08 136
Table 99: Smoothies, Latin America, distribution channels by volume (%), 2007?08 138
Table 100: Smoothies, Latin America, volume by distribution channel (liters, million), 2007?08 138
Table 101: Smoothies, Latin America, expenditure per capita ($), 2003?08 140
Table 102: Smoothies, Latin America, forecast expenditure per capita ($), 2008?13 140
Table 103: Smoothies, Latin America, consumption per capita (liters), 2003?08 141
Table 104: Smoothies, Latin America, forecast consumption per capita (liters), 2008?13 141



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