Soft Drinks in Slovakia to 2014

Introduction

This databook provides key data and information on the soft drinks market in Slovakia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: carbonates, bottled water, juices, functional drinks, concentrates, and RTD tea and coffee

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the soft drinks market, including company overview, key facts and business description

Highlights

The market for soft drinks in Slovakia decreased at a compound annual growth rate of 0.1% between 2003 and 2008.

The carbonates category led the soft drinks market in Slovakia, accounting for a share of 43%.

Leading players in Slovakia soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Kofola A.S.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the soft drinks market in Slovakia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: soft drinks 2
Summary category level: bottled water 3
Summary category level: carbonates 4
Summary category level: concentrates 5
Summary category level: functional drinks 6
Summary category level: RTD tea & coffee 7
Summary category level: juices 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 26
Value analysis (Slovak Koruna), 2004?09 26
Value analysis (Slovak Koruna), 2009?14 27
Value analysis (US dollars), 2004?09 29
Value analysis (US dollars), 2009?14 30
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company and brand share analysis 35
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 4 Leading Company Profiles 48
The Coca-Cola Company 48
PepsiCo, Inc. 51
Chapter 5 Category Analysis: Bottled Water 54
Value analysis (Slovak Koruna), 2004?09 54
Value analysis (Slovak Koruna), 2009?14 55
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 6 Category Analysis: Carbonates 70
Value analysis (Slovak Koruna), 2004?09 70
Value analysis (Slovak Koruna), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 74
Volume analysis, 2004?09 76
Volume analysis, 2009?14 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Concentrates 88
Value analysis (Slovak Koruna), 2004?09 88
Value analysis (Slovak Koruna), 2009?14 89
Value analysis (US dollars), 2004?09 91
Value analysis (US dollars), 2009?14 91
Volume analysis, 2004?09 93
Volume analysis, 2009?14 94
Company and brand share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 8 Category Analysis: Functional Drinks 104
Value analysis (Slovak Koruna), 2004?09 104
Value analysis (Slovak Koruna), 2009?14 105
Value analysis (US dollars), 2004?09 107
Value analysis (US dollars), 2009?14 107
Volume analysis, 2004?09 109
Volume analysis, 2009?14 110
Company and brand share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 9 Category Analysis: RTD Tea & Coffee 120
Value analysis (Slovak Koruna), 2004?09 120
Value analysis (Slovak Koruna), 2009?14 121
Value analysis (US dollars), 2004?09 123
Value analysis (US dollars), 2009?14 123
Volume analysis, 2004?09 124
Volume analysis, 2009?14 125
Company and brand share analysis 127
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 10 Category Analysis: Juices 135
Value analysis (Slovak Koruna), 2004?09 135
Value analysis (Slovak Koruna), 2009?14 136
Value analysis (US dollars), 2004?09 138
Value analysis (US dollars), 2009?14 139
Volume analysis, 2004?09 141
Volume analysis, 2009?14 142
Company and brand share analysis 144
Distribution analysis 147
Expenditure and consumption per capita 149
Chapter 11 New Product Development 155
Product launches over time 155
Recent product launches 157
Chapter 12 Research Methodology 158
Methodology overview 158
Secondary research 159
Market modeling 160
Creating an initial data model 160
Revising the initial data model 160
Creating a final estimate 161
Creating demographic value splits 161
Primary research 161
Data finalization 162
Ongoing research 162
Chapter 13 Appendix 163
Future readings 163
How to contact experts in your industry 163
Disclaimer 163

LIST OF FIGURES
Figure 1: Soft drinks, Slovakia, value by category (SKKm), 2004?14 28
Figure 2: Soft drinks, Slovakia, category growth comparison, by value, 2004?14 31
Figure 3: Soft drinks, Slovakia, volume by category (kg/liters, million), 2004?14 34
Figure 4: Soft drinks, Slovakia, category growth comparison, by volume, 2004?14 34
Figure 5: Soft drinks, Slovakia, company share by volume (%), 2008?09 37
Figure 6: Soft drinks, Slovakia, distribution channels by volume (%), 2008?09 41
Figure 7: Bottled water, Slovakia, value by segment (SKKm), 2004?14 56
Figure 8: Bottled water, Slovakia, category growth comparison, by value, 2004?14 59
Figure 9: Bottled water, Slovakia, volume by segment (liters, million), 2004?14 62
Figure 10: Bottled water, Slovakia, category growth comparison, by volume, 2004?14 62
Figure 11: Bottled water, Slovakia, distribution channels by volume (%), 2008?09 66
Figure 12: Carbonates, Slovakia, value by segment (SKKm), 2004?14 72
Figure 13: Carbonates, Slovakia, category growth comparison, by value, 2004?14 75
Figure 14: Carbonates, Slovakia, volume by segment (liters, million), 2004?14 78
Figure 15: Carbonates, Slovakia, category growth comparison, by volume, 2004?14 78
Figure 16: Carbonates, Slovakia, company share by volume (%), 2008?09 80
Figure 17: Carbonates, Slovakia, distribution channels by volume (%), 2008?09 83
Figure 18: Concentrates, Slovakia, value by segment (SKKm), 2004?14 90
Figure 19: Concentrates, Slovakia, category growth comparison, by value, 2004?14 92
Figure 20: Concentrates, Slovakia, volume by segment (kg/liters, million), 2004?14 95
Figure 21: Concentrates, Slovakia, category growth comparison, by volume, 2004?14 95
Figure 22: Concentrates, Slovakia, company share by volume (%), 2008?09 97
Figure 23: Concentrates, Slovakia, distribution channels by volume (%), 2008?09 100
Figure 24: Functional drinks, Slovakia, value by segment (SKKm), 2004?14 106
Figure 25: Functional drinks, Slovakia, category growth comparison, by value, 2004?14 108
Figure 26: Functional drinks, Slovakia, volume by segment (liters, million), 2004?14 111
Figure 27: Functional drinks, Slovakia, category growth comparison, by volume, 2004?14 111
Figure 28: Functional drinks, Slovakia, company share by volume (%), 2008?09 113
Figure 29: Functional drinks, Slovakia, distribution channels by volume (%), 2008?09 116
Figure 30: RTD tea & coffee, Slovakia, value by segment (SKKm), 2004?14 122
Figure 31: RTD tea & coffee, Slovakia, volume by segment (liters, million), 2004?14 126
Figure 32: RTD tea & coffee, Slovakia, company share by volume (%), 2008?09 128
Figure 33: RTD tea & coffee, Slovakia, distribution channels by volume (%), 2008?09 131
Figure 34: Juices, Slovakia, value by segment (SKKm), 2004?14 137
Figure 35: Juices, Slovakia, category growth comparison, by value, 2004?14 140
Figure 36: Juices, Slovakia, volume by segment (liters, million), 2004?14 143
Figure 37: Juices, Slovakia, category growth comparison, by volume, 2004?14 143
Figure 38: Juices, Slovakia, company share by volume (%), 2008?09 145
Figure 39: Juices, Slovakia, distribution channels by volume (%), 2008?09 148
Figure 40: Annual data review process 159

LIST OF TABLES
Table 1: Soft drinks category definitions 11
Table 2: Soft drinks distribution channels 13
Table 3: Soft drinks, Slovakia, value by category (SKKm), 2004?09 26
Table 4: Soft drinks, Slovakia, value forecast by category (SKKm), 2009?14 27
Table 5: Soft drinks, Slovakia, value by category ($m), 2004?09 29
Table 6: Soft drinks, Slovakia, value forecast by category ($m), 2009?14 30
Table 7: Soft drinks, Slovakia, volume by category (kg/liters, million), 2004?09 32
Table 8: Soft drinks, Slovakia, volume forecast by category (kg/liters, million), 2009?14 33
Table 9: Soft drinks, Slovakia, brand share by volume (%), 2008?09 35
Table 10: Soft drinks, Slovakia, volume by brand (kg/liters, million), 2008?09 36
Table 11: Soft drinks, Slovakia, company share by volume (%), 2008?09 38
Table 12: Soft drinks, Slovakia, volume by company (kg/liters, million), 2008?09 39
Table 13: Soft drinks, Slovakia, distribution channels by volume (%), 2008?09 40
Table 14: Soft drinks, Slovakia, volume by distribution channel (kg/liters, million), 2008?09 40
Table 15: Soft drinks, Slovakia, expenditure per capita (SKK), 2004?09 42
Table 16: Soft drinks, Slovakia, forecast expenditure per capita (SKK), 2009?14 43
Table 17: Soft drinks, Slovakia, expenditure per capita ($), 2004?09 44
Table 18: Soft drinks, Slovakia, forecast expenditure per capita ($), 2009?14 45
Table 19: Soft drinks, Slovakia, consumption per capita (kg/liters), 2004?09 46
Table 20: Soft drinks, Slovakia, forecast consumption per capita (kg/liters), 2009?14 47
Table 21: The Coca-Cola Company key facts 48
Table 22: PepsiCo, Inc. key facts 51
Table 23: Bottled water, Slovakia, value by segment (SKKm), 2004?09 54
Table 24: Bottled water, Slovakia, value forecast by segment (SKKm), 2009?14 55
Table 25: Bottled water, Slovakia, value by segment ($m), 2004?09 57
Table 26: Bottled water, Slovakia, value forecast by segment ($m), 2009?14 58
Table 27: Bottled water, Slovakia, volume by segment (liters, million), 2004?09 60
Table 28: Bottled water, Slovakia, volume forecast by segment (liters, million), 2009?14 61
Table 29: Bottled water, Slovakia, brand share by volume (%), 2008?09 63
Table 30: Bottled water, Slovakia, volume by brand (liters, million), 2008?09 63
Table 31: Bottled water, Slovakia, company share by volume (%), 2008?09 64
Table 32: Bottled water, Slovakia, volume by company (liters, million), 2008?09 64
Table 33: Bottled water, Slovakia, distribution channels by volume (%), 2008?09 65
Table 34: Bottled water, Slovakia, volume by distribution channel (liters, million), 2008?09 65
Table 35: Bottled water, Slovakia, expenditure per capita (SKK), 2004?09 67
Table 36: Bottled water, Slovakia, forecast expenditure per capita (SKK), 2009?14 67
Table 37: Bottled water, Slovakia, expenditure per capita ($), 2004?09 68
Table 38: Bottled water, Slovakia, forecast expenditure per capita ($), 2009?14 68
Table 39: Bottled water, Slovakia, consumption per capita (liters), 2004?09 69
Table 40: Bottled water, Slovakia, forecast consumption per capita (liters), 2009?14 69
Table 41: Carbonates, Slovakia, value by segment (SKKm), 2004?09 70
Table 42: Carbonates, Slovakia, value forecast by segment (SKKm), 2009?14 71
Table 43: Carbonates, Slovakia, value by segment ($m), 2004?09 73
Table 44: Carbonates, Slovakia, value forecast by segment ($m), 2009?14 74
Table 45: Carbonates, Slovakia, volume by segment (liters, million), 2004?09 76
Table 46: Carbonates, Slovakia, volume forecast by segment (liters, million), 2009?14 77
Table 47: Carbonates, Slovakia, brand share by volume (%), 2008?09 79
Table 48: Carbonates, Slovakia, volume by brand (liters, million), 2008?09 79
Table 49: Carbonates, Slovakia, company share by volume (%), 2008?09 81
Table 50: Carbonates, Slovakia, volume by company (liters, million), 2008?09 81
Table 51: Carbonates, Slovakia, distribution channels by volume (%), 2008?09 82
Table 52: Carbonates, Slovakia, volume by distribution channel (liters, million), 2008?09 82
Table 53: Carbonates, Slovakia, expenditure per capita (SKK), 2004?09 84
Table 54: Carbonates, Slovakia, forecast expenditure per capita (SKK), 2009?14 85
Table 55: Carbonates, Slovakia, expenditure per capita ($), 2004?09 85
Table 56: Carbonates, Slovakia, forecast expenditure per capita ($), 2009?14 86
Table 57: Carbonates, Slovakia, consumption per capita (liters), 2004?09 86
Table 58: Carbonates, Slovakia, forecast consumption per capita (liters), 2009?14 87
Table 59: Concentrates, Slovakia, value by segment (SKKm), 2004?09 88
Table 60: Concentrates, Slovakia, value forecast by segment (SKKm), 2009?14 89
Table 61: Concentrates, Slovakia, value by segment ($m), 2004?09 91
Table 62: Concentrates, Slovakia, value forecast by segment ($m), 2009?14 91
Table 63: Concentrates, Slovakia, volume by segment (kg/liters, million), 2004?09 93
Table 64: Concentrates, Slovakia, volume forecast by segment (kg/liters, million), 2009?14 94
Table 65: Concentrates, Slovakia, brand share by volume (%), 2008?09 96
Table 66: Concentrates, Slovakia, volume by brand (kg/liters, million), 2008?09 96
Table 67: Concentrates, Slovakia, company share by volume (%), 2008?09 98
Table 68: Concentrates, Slovakia, volume by company (kg/liters, million), 2008?09 98
Table 69: Concentrates, Slovakia, distribution channels by volume (%), 2008?09 99
Table 70: Concentrates, Slovakia, volume by distribution channel (kg/liters, million), 2008?09 99
Table 71: Concentrates, Slovakia, expenditure per capita (SKK), 2004?09 101
Table 72: Concentrates, Slovakia, forecast expenditure per capita (SKK), 2009?14 101
Table 73: Concentrates, Slovakia, expenditure per capita ($), 2004?09 102
Table 74: Concentrates, Slovakia, forecast expenditure per capita ($), 2009?14 102
Table 75: Concentrates, Slovakia, consumption per capita (kg/liters), 2004?09 103
Table 76: Concentrates, Slovakia, forecast consumption per capita (kg/liters), 2009?14 103
Table 77: Functional drinks, Slovakia, value by segment (SKKm), 2004?09 104
Table 78: Functional drinks, Slovakia, value forecast by segment (SKKm), 2009?14 105
Table 79: Functional drinks, Slovakia, value by segment ($m), 2004?09 107
Table 80: Functional drinks, Slovakia, value forecast by segment ($m), 2009?14 107
Table 81: Functional drinks, Slovakia, volume by segment (liters, million), 2004?09 109
Table 82: Functional drinks, Slovakia, volume forecast by segment (liters, million), 2009?14 110
Table 83: Functional drinks, Slovakia, brand share by volume (%), 2008?09 112
Table 84: Functional drinks, Slovakia, volume by brand (liters, million), 2008?09 112
Table 85: Functional drinks, Slovakia, company share by volume (%), 2008?09 114
Table 86: Functional drinks, Slovakia, volume by company (liters, million), 2008?09 114
Table 87: Functional drinks, Slovakia, distribution channels by volume (%), 2008?09 115
Table 88: Functional drinks, Slovakia, volume by distribution channel (liters, million), 2008?09 115
Table 89: Functional drinks, Slovakia, expenditure per capita (SKK), 2004?09 117
Table 90: Functional drinks, Slovakia, forecast expenditure per capita (SKK), 2009?14 117
Table 91: Functional drinks, Slovakia, expenditure per capita ($), 2004?09 118
Table 92: Functional drinks, Slovakia, forecast expenditure per capita ($), 2009?14 118
Table 93: Functional drinks, Slovakia, consumption per capita (liters), 2004?09 119
Table 94: Functional drinks, Slovakia, forecast consumption per capita (liters), 2009?14 119
Table 95: RTD tea & coffee, Slovakia, value by segment (SKKm), 2004?09 120
Table 96: RTD tea & coffee, Slovakia, value forecast by segment (SKKm), 2009?14 121
Table 97: RTD tea & coffee, Slovakia, value by segment ($m), 2004?09 123
Table 98: RTD tea & coffee, Slovakia, value forecast by segment ($m), 2009?14 123
Table 99: RTD tea & coffee, Slovakia, volume by segment (liters, million), 2004?09 124
Table 100: RTD tea & coffee, Slovakia, volume forecast by segment (liters, million), 2009?14 125
Table 101: RTD tea & coffee, Slovakia, brand share by volume (%), 2008?09 127
Table 102: RTD tea & coffee, Slovakia, volume by brand (liters, million), 2008?09 127
Table 103: RTD tea & coffee, Slovakia, company share by volume (%), 2008?09 129
Table 104: RTD tea & coffee, Slovakia, volume by company (liters, million), 2008?09 129
Table 105: RTD tea & coffee, Slovakia, distribution channels by volume (%), 2008?09 130
Table 106: RTD tea & coffee, Slovakia, volume by distribution channel (liters, million), 2008?09 130
Table 107: RTD tea & coffee, Slovakia, expenditure per capita (SKK), 2004?09 132
Table 108: RTD tea & coffee, Slovakia, forecast expenditure per capita (SKK), 2009?14 132
Table 109: RTD tea & coffee, Slovakia, expenditure per capita ($), 2004?09 133
Table 110: RTD tea & coffee, Slovakia, forecast expenditure per capita ($), 2009?14 133
Table 111: RTD tea & coffee, Slovakia, consumption per capita (liters), 2004?09 134
Table 112: RTD tea & coffee, Slovakia, forecast consumption per capita (liters), 2009?14 134
Table 113: Juices, Slovakia, value by segment (SKKm), 2004?09 135
Table 114: Juices, Slovakia, value forecast by segment (SKKm), 2009?14 136
Table 115: Juices, Slovakia, value by segment ($m), 2004?09 138
Table 116: Juices, Slovakia, value forecast by segment ($m), 2009?14 139
Table 117: Juices, Slovakia, volume by segment (liters, million), 2004?09 141
Table 118: Juices, Slovakia, volume forecast by segment (liters, million), 2009?14 142
Table 119: Juices, Slovakia, brand share by volume (%), 2008?09 144
Table 120: Juices, Slovakia, volume by brand (liters, million), 2008?09 144
Table 121: Juices, Slovakia, company share by volume (%), 2008?09 146
Table 122: Juices, Slovakia, volume by company (liters, million), 2008?09 146
Table 123: Juices, Slovakia, distribution channels by volume (%), 2008?09 147
Table 124: Juices, Slovakia, volume by distribution channel (liters, million), 2008?09 147
Table 125: Juices, Slovakia, expenditure per capita (SKK), 2004?09 149
Table 126: Juices, Slovakia, forecast expenditure per capita (SKK), 2009?14 150
Table 127: Juices, Slovakia, expenditure per capita ($), 2004?09 151
Table 128: Juices, Slovakia, forecast expenditure per capita ($), 2009?14 152
Table 129: Juices, Slovakia, consumption per capita (liters), 2004?09 153
Table 130: Juices, Slovakia, forecast consumption per capita (liters), 2009?14 154
Table 131: Slovakia soft drinks new product launches reports, by company (top five companies), 2009 155
Table 132: Slovakia soft drinks new product launches SKUs, by company (top five companies), 2009 155
Table 133: Slovakia soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 156
Table 134: Slovakia soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 156
Table 135: Slovakia soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 157
Table 136: Slovakia soft drinks new product launches - recent five launches (2009) 157


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