Spirits in the BRIC (Brazil, Russia, India, China) Countries Ð Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the spirits market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on eight categories: brandy, gin & genever, liqueurs, rum, speciality spirits, tequila & mezcal, vodka, and whisk(e)y

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

India is set to be the most lucrative investment destination for the spirits market in future.

China leads the spirits market in terms of volume among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spirits market in high growth / emerging nations

*Identify key players within the spirits market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the spirits market in Brazil, Russia, India and China


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
India is set to be the most lucrative investment destination for the spirits market in future 2
China leads the spirits market in terms of volume among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC spirits market, volume overview 17
BRIC spirits market, value overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2004?09 27
Value analysis (Brazilian Real), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 5 Russia 51
Value analysis (Russian Ruble), 2004?09 51
Value analysis (Russian Ruble), 2009?14 52
Value analysis (US dollars), 2004?09 54
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 61
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 6 India 78
Value analysis (Indian Rupee), 2004?09 78
Value analysis (Indian Rupee), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 86
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 7 China 101
Value analysis (Chinese Yuan Renminbi), 2004?09 101
Value analysis (Chinese Yuan Renminbi), 2009?14 102
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 105
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 109
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 8 New Product Development 124
Product launches 2009: Brazil 124
Recent product launches 126
Product launches 2009: Russia 127
Recent product launches 129
Product launches 2009: India 130
Recent product launches 132
Product launches 2009: China 133
Recent product launches 135
Chapter 9 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 10 Appendix 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141

LIST OF FIGURES
Figure 1: Spirits market, BRIC, volume (liters, million), 2004?14 17
Figure 2: Spirits market, BRIC, volume (liters, million), 2004?09 19
Figure 3: Spirits market, BRIC, volume (liters, million), 2009Ð14 20
Figure 4: Spirits market, BRIC, volume growth analysis, 2004?14 21
Figure 5: Spirits market, BRIC, value ($m), 2004?14 22
Figure 6: Spirits market, BRIC, value ($m) , 2004?09 24
Figure 7: Spirits market, BRIC, value ($m) , 2009?14 25
Figure 8: Spirits market, BRIC, value growth analysis, 2004?14 26
Figure 9: Spirits, Brazil, value by category (BRLm), 2004?14 29
Figure 10: Spirits, Brazil, category growth comparison, by value, 2004?14 32
Figure 11: Spirits, Brazil, volume by category (liters, million), 2004?14 35
Figure 12: Spirits, Brazil, company share by volume (%), 2008?09 40
Figure 13: Spirits, Brazil, distribution channels by volume (%), 2008?09 44
Figure 14: Spirits, Russia, value by category (RUBm), 2004?14 53
Figure 15: Spirits, Russia, category growth comparison, by value, 2004?14 56
Figure 16: Spirits, Russia, volume by category (liters, million), 2004?14 59
Figure 17: Spirits, Russia, category growth comparison, by volume, 2004?14 60
Figure 18: Spirits, Russia, company share by volume (%), 2008?09 65
Figure 19: Spirits, Russia, distribution channels by volume (%), 2008?09 71
Figure 20: Spirits, India, value by category (INRm), 2004?14 80
Figure 21: Spirits, India, volume by category (liters, million), 2004?14 85
Figure 22: Spirits, India, company share by volume (%), 2008?09 90
Figure 23: Spirits, India, distribution channels by volume (%), 2008?09 94
Figure 24: Spirits, China, value by category (CNYm), 2004?14 103
Figure 25: Spirits, China, volume by category (liters, million), 2004?14 108
Figure 26: Spirits, China, company share by volume (%), 2008?09 113
Figure 27: Spirits, China, distribution channels by volume (%), 2008?09 117
Figure 28: Annual data review process 137

LIST OF TABLES
Table 1: Spirits category definitions 5
Table 2: Spirits distribution channels 6
Table 3: Spirits market, BRIC, volume (liters, million), 2004?14 18
Table 4: Spirits market, BRIC, volume (liters, million), 2004?09 19
Table 5: Spirits market, BRIC, volume (liters, million), 2009Ð14 20
Table 6: Spirits market, BRIC, value ($m), 2004?14 23
Table 7: Spirits market, BRIC, value ($m), 2004?09 24
Table 8: Spirits market, BRIC, value ($m), 2009?14 25
Table 9: Spirits, Brazil, value by category (BRLm), 2004?09 27
Table 10: Spirits, Brazil, value forecast by category (BRLm), 2009?14 28
Table 11: Spirits, Brazil, value by category ($m), 2004?09 30
Table 12: Spirits, Brazil, value forecast by category ($m), 2009?14 31
Table 13: Spirits, Brazil, volume by category (liters, million), 2004?09 33
Table 14: Spirits, Brazil, volume forecast by category (liters, million), 2009?14 34
Table 15: Spirits, Brazil, brand share by volume (%), 2008?09 36
Table 16: Spirits, Brazil, volume by brand (liters, million), 2008?09 38
Table 17: Spirits, Brazil, company share by volume (%), 2008?09 41
Table 18: Spirits, Brazil, volume by company (liters, million), 2008?09 42
Table 19: Spirits, Brazil, distribution channels by volume (%), 2008?09 43
Table 20: Spirits, Brazil, volume by distribution channel (liters, million), 2008?09 43
Table 21: Spirits, Brazil, expenditure per capita (BRL), 2004?09 45
Table 22: Spirits, Brazil, forecast expenditure per capita (BRL), 2009?14 46
Table 23: Spirits, Brazil, expenditure per capita ($), 2004?09 47
Table 24: Spirits, Brazil, forecast expenditure per capita ($), 2009?14 48
Table 25: Spirits, Brazil, consumption per capita (liters), 2004?09 49
Table 26: Spirits, Brazil, forecast consumption per capita (liters), 2009?14 50
Table 27: Spirits, Russia, value by category (RUBm), 2004?09 51
Table 28: Spirits, Russia, value forecast by category (RUBm), 2009?14 52
Table 29: Spirits, Russia, value by category ($m), 2004?09 54
Table 30: Spirits, Russia, value forecast by category ($m), 2009?14 55
Table 31: Spirits, Russia, volume by category (liters, million), 2004?09 57
Table 32: Spirits, Russia, volume forecast by category (liters, million), 2009?14 58
Table 33: Spirits, Russia, brand share by volume (%), 2008?09 61
Table 34: Spirits, Russia, volume by brand (liters, million), 2008?09 63
Table 35: Spirits, Russia, company share by volume (%), 2008?09 66
Table 36: Spirits, Russia, volume by company (liters, million), 2008?09 68
Table 37: Spirits, Russia, distribution channels by volume (%), 2008?09 70
Table 38: Spirits, Russia, volume by distribution channel (liters, million), 2008?09 70
Table 39: Spirits, Russia, expenditure per capita (RUB), 2004?09 72
Table 40: Spirits, Russia, forecast expenditure per capita (RUB), 2009?14 73
Table 41: Spirits, Russia, expenditure per capita ($), 2004?09 74
Table 42: Spirits, Russia, forecast expenditure per capita ($), 2009?14 75
Table 43: Spirits, Russia, consumption per capita (liters), 2004?09 76
Table 44: Spirits, Russia, forecast consumption per capita (liters), 2009?14 77
Table 45: Spirits, India, value by category (INRm), 2004?09 78
Table 46: Spirits, India, value forecast by category (INRm), 2009?14 79
Table 47: Spirits, India, value by category ($m), 2004?09 81
Table 48: Spirits, India, value forecast by category ($m), 2009?14 82
Table 49: Spirits, India, volume by category (liters, million), 2004?09 83
Table 50: Spirits, India, volume forecast by category (liters, million), 2009?14 84
Table 51: Spirits, India, brand share by volume (%), 2008?09 86
Table 52: Spirits, India, volume by brand (liters, million), 2008?09 88
Table 53: Spirits, India, company share by volume (%), 2008?09 91
Table 54: Spirits, India, volume by company (liters, million), 2008?09 92
Table 55: Spirits, India, distribution channels by volume (%), 2008?09 93
Table 56: Spirits, India, volume by distribution channel (liters, million), 2008?09 93
Table 57: Spirits, India, expenditure per capita (INR), 2004?09 95
Table 58: Spirits, India, forecast expenditure per capita (INR), 2009?14 96
Table 59: Spirits, India, expenditure per capita ($), 2004?09 97
Table 60: Spirits, India, forecast expenditure per capita ($), 2009?14 98
Table 61: Spirits, India, consumption per capita (liters), 2004?09 99
Table 62: Spirits, India, forecast consumption per capita (liters), 2009?14 100
Table 63: Spirits, China, value by category (CNYm), 2004?09 101
Table 64: Spirits, China, value forecast by category (CNYm), 2009?14 102
Table 65: Spirits, China, value by category ($m), 2004?09 104
Table 66: Spirits, China, value forecast by category ($m), 2009?14 105
Table 67: Spirits, China, volume by category (liters, million), 2004?09 106
Table 68: Spirits, China, volume forecast by category (liters, million), 2009?14 107
Table 69: Spirits, China, brand share by volume (%), 2008?09 109
Table 70: Spirits, China, volume by brand (liters, million), 2008?09 111
Table 71: Spirits, China, company share by volume (%), 2008?09 114
Table 72: Spirits, China, volume by company (liters, million), 2008?09 115
Table 73: Spirits, China, distribution channels by volume (%), 2008?09 116
Table 74: Spirits, China, volume by distribution channel (liters, million), 2008?09 116
Table 75: Spirits, China, expenditure per capita (CNY), 2004?09 118
Table 76: Spirits, China, forecast expenditure per capita (CNY), 2009?14 119
Table 77: Spirits, China, expenditure per capita ($), 2004?09 120
Table 78: Spirits, China, forecast expenditure per capita ($), 2009?14 121
Table 79: Spirits, China, consumption per capita (liters), 2004?09 122
Table 80: Spirits, China, forecast consumption per capita (liters), 2009?14 123
Table 81: Brazil spirits new product launches reports, by company (top five companies), 2009 124
Table 82: Brazil spirits new product launches SKUs, by company (top five companies), 2009 124
Table 83: Brazil spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 125
Table 84: Brazil spirits new product launches (reports), by ingredients, 2009 125
Table 85: Brazil spirits new product launches (reports), by package tags or claims, 2009 126
Table 86: Brazil spirits new product launches - recent five launches (2009) 126
Table 87: Russia spirits new product launches reports, by company (top five companies), 2009 127
Table 88: Russia spirits new product launches SKUs, by company (top five companies), 2009 127
Table 89: Russia spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 128
Table 90: Russia spirits new product launches (reports), by ingredients (top 10 ingredients), 2009 128
Table 91: Russia spirits new product launches (reports), by package tags or claims, 2009 129
Table 92: Russia spirits new product launches - recent five launches (2009) 129
Table 93: India spirits new product launches reports, by company (top five companies), 2009 130
Table 94: India spirits new product launches SKUs, by company (top five companies), 2009 130
Table 95: India spirits new product launches (reports), by flavor and fragrances, 2009 131
Table 96: India spirits new product launches (reports), by ingredients, 2009 131
Table 97: India spirits new product launches (reports), by package tags or claims, 2009 132
Table 98: India spirits new product launches - recent five launches (2009) 132
Table 99: China spirits new product launches reports, by company (top five companies), 2009 133
Table 100: China spirits new product launches SKUs, by company (top five companies), 2009 133
Table 101: China spirits new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 134
Table 102: China spirits new product launches (reports), by ingredients (top 10 ingredients), 2009 134
Table 103: China spirits new product launches (reports), by package tags or claims, 2009 135
Table 104: China spirits new product launches - recent five launches (2009) 135


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