Spirits in Denmark

Introduction

Spirits in Denmark industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Denmark spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Danish spirits market generated total revenues of $739.3 million in 2010, representing a compound annual growth rate (CAGR) of 1.2% for the period spanning 2006-2010.

*Specialty spirits sales proved the most lucrative for the Danish spirits market in 2010, generating total revenues of $197.7 million, equivalent to 26.7% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.8% for the five-year period 2010-2015, which is expected to drive the market to a value of $809.3 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Denmark

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Denmark

Leading company profiles reveal details of key spirits market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Denmark spirits market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Denmark economy

Key Questions Answered

What was the size of the Denmark spirits market by value in 2010?

What will be the size of the Denmark spirits market in 2015?

What factors are affecting the strength of competition in the Denmark spirits market?

How has the market performed over the last five years?

Who are the top competitiors in Denmark's spirits market?
[Fade out the market survey infos]

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Pernod Ricard 22
Diageo plc 27
Maison Brillet 33
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43

LIST OF TABLES
Table 1: Denmark spirits market value: $ million, 2006–10 10
Table 2: Denmark spirits market volume: million liters, 2006–10 11
Table 3: Denmark spirits market segmentation I:% share, by value, 2010 12
Table 4: Denmark spirits market segmentation II: % share, by value, 2010 13
Table 5: Denmark spirits market share: % share, by volume, 2010 14
Table 6: Pernod Ricard: key facts 22
Table 7: Pernod Ricard: key financials ($) 24
Table 8: Pernod Ricard: key financials (€) 25
Table 9: Pernod Ricard: key financial ratios 25
Table 10: Diageo plc: key facts 27
Table 11: Diageo plc: key financials ($) 31
Table 12: Diageo plc: key financials (£) 31
Table 13: Diageo plc: key financial ratios 31
Table 14: Maison Brillet: key facts 33
Table 15: Denmark spirits market distribution: % share, by volume, 2010 34
Table 16: Denmark spirits market value forecast: $ million, 2010–15 35
Table 17: Denmark spirits market volume forecast: million liters, 2010–15 36
Table 18: Denmark size of population (million), 2006–10 37
Table 19: Denmark gdp (constant 2000 prices, $ billion), 2006–10 37
Table 20: Denmark gdp (current prices, $ billion), 2006–10 37
Table 21: Denmark inflation, 2006–10 38
Table 22: Denmark consumer price index (absolute), 2006–10 38
Table 23: Denmark exchange rate, 2006–10 38

LIST OF FIGURES
Figure 1: Denmark spirits market value: $ million, 2006–10 10
Figure 2: Denmark spirits market volume: million liters, 2006–10 11
Figure 3: Denmark spirits market segmentation I:% share, by value, 2010 12
Figure 4: Denmark spirits market segmentation II: % share, by value, 2010 13
Figure 5: Denmark spirits market share: % share, by volume, 2010 14
Figure 6: Forces driving competition in the spirits market in Denmark, 2010 15
Figure 7: Drivers of buyer power in the spirits market in Denmark, 2010 17
Figure 8: Drivers of supplier power in the spirits market in Denmark, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in Denmark, 2010 19
Figure 10: Factors influencing the threat of substitutes in the spirits market in Denmark, 2010 20
Figure 11: Drivers of degree of rivalry in the spirits market in Denmark, 2010 21
Figure 12: Pernod Ricard: revenues & profitability 26
Figure 13: Pernod Ricard: assets & liabilities 26
Figure 14: Diageo plc: revenues & profitability 32
Figure 15: Diageo plc: assets & liabilities 32
Figure 16: Denmark spirits market distribution: % share, by volume, 2010 34
Figure 17: Denmark spirits market value forecast: $ million, 2010–15 35
Figure 18: Denmark spirits market volume forecast: million liters, 2010–15 36


[Fade out table of contents]