Spirits in Germany

Introduction

Spirits in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The German spirits market generated total revenues of $22.6 billion in 2010, representing a compound annual growth rate (CAGR) of 0.1% for the period spanning 2006-2010.

*Liqueurs sales proved the most lucrative for the German spirits market in 2010, generating total revenues of $8.4 billion, equivalent to 37.2% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 0.4% for the five-year period 2010-2015, which is expected to drive the market to a value of $23 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Germany

Leading company profiles reveal details of key spirits market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany spirits market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany spirits market by value in 2010?

What will be the size of the Germany spirits market in 2015?

What factors are affecting the strength of competition in the Germany spirits market?

How has the market performed over the last five years?

Who are the top competitiors in Germany's spirits market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Pernod Ricard 22
Stock Spirits Group 27
Diageo plc 28
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43

LIST OF TABLES
Table 1: Germany spirits market value: $ million, 2006–10 10
Table 2: Germany spirits market volume: million liters, 2006–10 11
Table 3: Germany spirits market segmentation I:% share, by value, 2010 12
Table 4: Germany spirits market segmentation II: % share, by value, 2010 13
Table 5: Germany spirits market share: % share, by volume, 2010 14
Table 6: Pernod Ricard: key facts 22
Table 7: Pernod Ricard: key financials ($) 24
Table 8: Pernod Ricard: key financials (€) 25
Table 9: Pernod Ricard: key financial ratios 25
Table 10: Stock Spirits Group: key facts 27
Table 11: Diageo plc: key facts 28
Table 12: Diageo plc: key financials ($) 32
Table 13: Diageo plc: key financials (£) 32
Table 14: Diageo plc: key financial ratios 32
Table 15: Germany spirits market distribution: % share, by volume, 2010 34
Table 16: Germany spirits market value forecast: $ million, 2010–15 35
Table 17: Germany spirits market volume forecast: million liters, 2010–15 36
Table 18: Germany size of population (million), 2006–10 37
Table 19: Germany gdp (constant 2000 prices, $ billion), 2006–10 37
Table 20: Germany gdp (current prices, $ billion), 2006–10 37
Table 21: Germany inflation, 2006–10 38
Table 22: Germany consumer price index (absolute), 2006–10 38
Table 23: Germany exchange rate, 2006–10 38

LIST OF FIGURES
Figure 1: Germany spirits market value: $ million, 2006–10 10
Figure 2: Germany spirits market volume: million liters, 2006–10 11
Figure 3: Germany spirits market segmentation I:% share, by value, 2010 12
Figure 4: Germany spirits market segmentation II: % share, by value, 2010 13
Figure 5: Germany spirits market share: % share, by volume, 2010 14
Figure 6: Forces driving competition in the spirits market in Germany, 2010 15
Figure 7: Drivers of buyer power in the spirits market in Germany, 2010 17
Figure 8: Drivers of supplier power in the spirits market in Germany, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in Germany, 2010 19
Figure 10: Factors influencing the threat of substitutes in the spirits market in Germany, 2010 20
Figure 11: Drivers of degree of rivalry in the spirits market in Germany, 2010 21
Figure 12: Pernod Ricard: revenues & profitability 26
Figure 13: Pernod Ricard: assets & liabilities 26
Figure 14: Diageo plc: revenues & profitability 33
Figure 15: Diageo plc: assets & liabilities 33
Figure 16: Germany spirits market distribution: % share, by volume, 2010 34
Figure 17: Germany spirits market value forecast: $ million, 2010–15 35
Figure 18: Germany spirits market volume forecast: million liters, 2010–15 36


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