Spirits in New Zealand

Introduction

Spirits in New Zealand industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the New Zealand spirits market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The New Zealand spirits market generated total revenues of $505.3 million in 2010, representing a compound annual growth rate (CAGR) of 2.2% for the period spanning 2006-2010.

*Whisky sales proved the most lucrative for the New Zealand spirits market in 2010, generating total revenues of $227.1 million, equivalent to 44.9% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 6.9% for the five-year period 2010-2015, which is expected to drive the market to a value of $705.9 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in New Zealand

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in New Zealand

Leading company profiles reveal details of key spirits market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the New Zealand spirits market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the New Zealand economy

Key Questions Answered

What was the size of the New Zealand spirits market by value in 2010?

What will be the size of the New Zealand spirits market in 2015?

What factors are affecting the strength of competition in the New Zealand spirits market?

How has the market performed over the last five years?

Who are the top competitiors in New Zealand's spirits market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Diageo plc 22
Fortune Brands, Inc. 28
Brown-Forman Corporation 33
MARKET DISTRIBUTION 37
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 45
ABOUT DATAMONITOR 46
Premium Reports 46
Summary Reports 46
Datamonitor consulting 46

LIST OF TABLES
Table 1: New Zealand spirits market value: $ million, 2006–10 10
Table 2: New Zealand spirits market volume: million liters, 2006–10 11
Table 3: New Zealand spirits market segmentation I:% share, by value, 2010 12
Table 4: New Zealand spirits market segmentation II: % share, by value, 2010 13
Table 5: New Zealand spirits market share: % share, by volume, 2010 14
Table 6: Diageo plc: key facts 22
Table 7: Diageo plc: key financials ($) 26
Table 8: Diageo plc: key financials (£) 26
Table 9: Diageo plc: key financial ratios 26
Table 10: Fortune Brands, Inc.: key facts 28
Table 11: Fortune Brands, Inc.: key financials ($) 31
Table 12: Fortune Brands, Inc.: key financial ratios 31
Table 13: Brown-Forman Corporation: key facts 33
Table 14: Brown-Forman Corporation: key financials ($) 34
Table 15: Brown-Forman Corporation: key financial ratios 35
Table 16: New Zealand spirits market distribution: % share, by volume, 2010 37
Table 17: New Zealand spirits market value forecast: $ million, 2010–15 38
Table 18: New Zealand spirits market volume forecast: million liters, 2010–15 39
Table 19: New Zealand size of population (million), 2006–10 40
Table 20: New Zealand gdp (constant 2000 prices, $ billion), 2006–10 40
Table 21: New Zealand gdp (current prices, $ billion), 2006–10 40
Table 22: New Zealand inflation, 2006–10 41
Table 23: New Zealand consumer price index (absolute), 2006–10 41
Table 24: New Zealand exchange rate, 2006–10 41

LIST OF FIGURES
Figure 1: New Zealand spirits market value: $ million, 2006–10 10
Figure 2: New Zealand spirits market volume: million liters, 2006–10 11
Figure 3: New Zealand spirits market segmentation I:% share, by value, 2010 12
Figure 4: New Zealand spirits market segmentation II: % share, by value, 2010 13
Figure 5: New Zealand spirits market share: % share, by volume, 2010 14
Figure 6: Forces driving competition in the spirits market in New Zealand, 2010 15
Figure 7: Drivers of buyer power in the spirits market in New Zealand, 2010 17
Figure 8: Drivers of supplier power in the spirits market in New Zealand, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the spirits market in New Zealand, 2010 19
Figure 10: Factors influencing the threat of substitutes in the spirits market in New Zealand, 2010 20
Figure 11: Drivers of degree of rivalry in the spirits market in New Zealand, 2010 21
Figure 12: Diageo plc: revenues & profitability 27
Figure 13: Diageo plc: assets & liabilities 27
Figure 14: Fortune Brands, Inc.: revenues & profitability 32
Figure 15: Fortune Brands, Inc.: assets & liabilities 32
Figure 16: Brown-Forman Corporation: revenues & profitability 35
Figure 17: Brown-Forman Corporation: assets & liabilities 36
Figure 18: New Zealand spirits market distribution: % share, by volume, 2010 37
Figure 19: New Zealand spirits market value forecast: $ million, 2010–15 38
Figure 20: New Zealand spirits market volume forecast: million liters, 2010–15 39


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