TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Billabong International Ltd. 20
Daiwa Seiko Inc. 24
NIKE, Inc. 26
MARKET FORECASTS 31
Market value forecast 31
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35
LIST OF TABLES
Table 1: Asia-Pacific sports equipment market value: $ billion, 2005–09(e) 10
Table 2: Asia-Pacific sports equipment market segmentation I:% share, by value, 2009(e) 11
Table 3: Asia-Pacific sports equipment market segmentation II: % share, by value, 2009(e) 12
Table 4: Billabong International Ltd.: key facts 20
Table 5: Billabong International Ltd.: key financials ($) 21
Table 6: Billabong International Ltd.: key financials (AUD) 21
Table 7: Billabong International Ltd.: key financial ratios 22
Table 8: Daiwa Seiko Inc.: key facts 24
Table 9: NIKE, Inc.: key facts 26
Table 10: NIKE, Inc.: key financials ($) 29
Table 11: NIKE, Inc.: key financial ratios 29
Table 12: Asia-Pacific sports equipment market value forecast: $ billion, 2009–14 31
LIST OF FIGURES
Figure 1: Asia-Pacific sports equipment market value: $ billion, 2005–09(e) 10
Figure 2: Asia-Pacific sports equipment market segmentation I:% share, by value, 2009(e) 11
Figure 3: Asia-Pacific sports equipment market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the sports equipment market in Asia-Pacific, 2009 13
Figure 5: Drivers of buyer power in the sports equipment market in Asia-Pacific, 2009 14
Figure 6: Drivers of supplier power in the sports equipment market in Asia-Pacific, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the sports equipment market in Asia-Pacific, 2009 17
Figure 8: Factors influencing the threat of substitutes in the sports equipment market in Asia-Pacific, 2009 18
Figure 9: Drivers of degree of rivalry in the sports equipment market in Asia-Pacific, 2009 19
Figure 10: Billabong International Ltd.: revenues & profitability 22
Figure 11: Billabong International Ltd.: assets & liabilities 23
Figure 12: NIKE, Inc.: revenues & profitability 30
Figure 13: NIKE, Inc.: assets & liabilities 30
Figure 14: Asia-Pacific sports equipment market value forecast: $ billion, 2009–14 31
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