TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
adidas AG 20
Billabong International Ltd. 24
NIKE, Inc. 28
Pacific Brands Limited 33
MARKET FORECASTS 37
Market value forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43
LIST OF TABLES
Table 1: Australia sports equipment market value: $ million, 2005–09(e) 10
Table 2: Australia sports equipment market segmentation I:% share, by value, 2009(e) 11
Table 3: Australia sports equipment market segmentation II: % share, by value, 2009(e) 12
Table 4: adidas AG: key facts 20
Table 5: adidas AG: key financials ($) 21
Table 6: adidas AG: key financials (€) 22
Table 7: adidas AG: key financial ratios 22
Table 8: Billabong International Ltd.: key facts 24
Table 9: Billabong International Ltd.: key financials ($) 25
Table 10: Billabong International Ltd.: key financials (AUD) 25
Table 11: Billabong International Ltd.: key financial ratios 26
Table 12: NIKE, Inc.: key facts 28
Table 13: NIKE, Inc.: key financials ($) 31
Table 14: NIKE, Inc.: key financial ratios 31
Table 15: Pacific Brands Limited: key facts 33
Table 16: Pacific Brands Limited: key financials ($) 34
Table 17: Pacific Brands Limited: key financials (AUD) 34
Table 18: Pacific Brands Limited: key financial ratios 35
Table 19: Australia sports equipment market value forecast: $ million, 2009–14 37
Table 20: Australia size of population (million), 2005–09 38
Table 21: Australia GDP (constant 2000 prices, $ billion), 2005–09 38
Table 22: Australia GDP (current prices, $ billion), 2005–09 38
Table 23: Australia inflation, 2005–09 39
Table 24: Australia consumer price index (absolute), 2005–09 39
Table 25: Australia exchange rate, 2005–09 39
LIST OF FIGURES
Figure 1: Australia sports equipment market value: $ million, 2005–09(e) 10
Figure 2: Australia sports equipment market segmentation I:% share, by value, 2009(e) 11
Figure 3: Australia sports equipment market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the sports equipment market in Australia, 2009 13
Figure 5: Drivers of buyer power in the sports equipment market in Australia, 2009 14
Figure 6: Drivers of supplier power in the sports equipment market in Australia, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the sports equipment market in Australia, 2009 17
Figure 8: Factors influencing the threat of substitutes in the sports equipment market in Australia, 2009 18
Figure 9: Drivers of degree of rivalry in the sports equipment market in Australia, 2009 19
Figure 10: adidas AG: revenues & profitability 23
Figure 11: adidas AG: assets & liabilities 23
Figure 12: Billabong International Ltd.: revenues & profitability 26
Figure 13: Billabong International Ltd.: assets & liabilities 27
Figure 14: NIKE, Inc.: revenues & profitability 32
Figure 15: NIKE, Inc.: assets & liabilities 32
Figure 16: Pacific Brands Limited: revenues & profitability 35
Figure 17: Pacific Brands Limited: assets & liabilities 36
Figure 18: Australia sports equipment market value forecast: $ million, 2009–14 37
[Fade out table of contents]
