TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Daiwa Seiko Inc. 20
Mizuno Corporation 22
Yonex Co Ltd 25
MARKET FORECASTS 28
Market value forecast 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34
LIST OF TABLES
Table 1: Japan sports equipment market value: $ million, 2005–09(e) 10
Table 2: Japan sports equipment market segmentation I:% share, by value, 2009(e) 11
Table 3: Japan sports equipment market segmentation II: % share, by value, 2009(e) 12
Table 4: Daiwa Seiko Inc.: key facts 20
Table 5: Mizuno Corporation: key facts 22
Table 6: Mizuno Corporation: key financials ($) 23
Table 7: Mizuno Corporation: key financials (JPY) 23
Table 8: Mizuno Corporation: key financial ratios 23
Table 9: Yonex Co Ltd: key facts 25
Table 10: Yonex Co Ltd: key financials ($) 25
Table 11: Yonex Co Ltd: key financials (JPY) 26
Table 12: Yonex Co Ltd: key financial ratios 26
Table 13: Japan sports equipment market value forecast: $ million, 2009–14 28
Table 14: Japan size of population (million), 2005–09 29
Table 15: Japan GDP (constant 2000 prices, $ billion), 2005–09 29
Table 16: Japan GDP (current prices, $ billion), 2005–09 29
Table 17: Japan inflation, 2005–09 30
Table 18: Japan consumer price index (absolute), 2005–09 30
Table 19: Japan exchange rate, 2005–09 30
LIST OF FIGURES
Figure 1: Japan sports equipment market value: $ million, 2005–09(e) 10
Figure 2: Japan sports equipment market segmentation I:% share, by value, 2009(e) 11
Figure 3: Japan sports equipment market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the sports equipment market in Japan, 2009 13
Figure 5: Drivers of buyer power in the sports equipment market in Japan, 2009 14
Figure 6: Drivers of supplier power in the sports equipment market in Japan, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the sports equipment market in Japan, 2009 17
Figure 8: Factors influencing the threat of substitutes in the sports equipment market in Japan, 2009 18
Figure 9: Drivers of degree of rivalry in the sports equipment market in Japan, 2009 19
Figure 10: Mizuno Corporation: revenues & profitability 24
Figure 11: Mizuno Corporation: assets & liabilities 24
Figure 12: Yonex Co Ltd: revenues & profitability 27
Figure 13: Yonex Co Ltd: assets & liabilities 27
Figure 14: Japan sports equipment market value forecast: $ million, 2009–14 28
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