TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Cabela's Incorporated 20
Callaway Golf Company 23
K2 Inc. 27
NIKE, Inc. 29
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: United States sports equipment market value: $ billion, 2005–09(e) 10
Table 2: United States sports equipment market segmentation I:% share, by value, 2009(e) 11
Table 3: United States sports equipment market segmentation II: % share, by value, 2009(e) 12
Table 4: Cabela's Incorporated: key facts 20
Table 5: Cabela's Incorporated: key financials ($) 21
Table 6: Cabela's Incorporated: key financial ratios 21
Table 7: Callaway Golf Company: key facts 23
Table 8: Callaway Golf Company: key financials ($) 24
Table 9: Callaway Golf Company: key financial ratios 25
Table 10: K2 Inc.: key facts 27
Table 11: NIKE, Inc.: key facts 29
Table 12: NIKE, Inc.: key financials ($) 32
Table 13: NIKE, Inc.: key financial ratios 32
Table 14: United States sports equipment market value forecast: $ billion, 2009–14 34
Table 15: United States size of population (million), 2005–09 35
Table 16: United States GDP (constant 2000 prices, $ billion), 2005–09 35
Table 17: United States GDP (current prices, $ billion), 2005–09 35
Table 18: United States inflation, 2005–09 36
Table 19: United States consumer price index (absolute), 2005–09 36
Table 20: United States exchange rate, 2005–09 36
LIST OF FIGURES
Figure 1: United States sports equipment market value: $ billion, 2005–09(e) 10
Figure 2: United States sports equipment market segmentation I:% share, by value, 2009(e) 11
Figure 3: United States sports equipment market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the sports equipment market in the United States, 2009 13
Figure 5: Drivers of buyer power in the sports equipment market in the United States, 2009 14
Figure 6: Drivers of supplier power in the sports equipment market in the United States, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the sports equipment market in the United States, 2009 17
Figure 8: Factors influencing the threat of substitutes in the sports equipment market in the United States, 2009 18
Figure 9: Drivers of degree of rivalry in the sports equipment market in the United States, 2009 19
Figure 10: Cabela's Incorporated: revenues & profitability 22
Figure 11: Cabela's Incorporated: assets & liabilities 22
Figure 12: Callaway Golf Company: revenues & profitability 25
Figure 13: Callaway Golf Company: assets & liabilities 26
Figure 14: NIKE, Inc.: revenues & profitability 33
Figure 15: NIKE, Inc.: assets & liabilities 33
Figure 16: United States sports equipment market value forecast: $ billion, 2009–14 34
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