TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Herlitz PBS AG 20
Kaut-Bullinger & Co GmbH 24
Staples, Inc. 25
MARKET DISTRIBUTION 29
MARKET FORECASTS 30
Market value forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
Table 1: Germany stationery and cards market value: $ million, 2005–09 10
Table 2: Germany stationery and cards market segmentation I:% share, by value, 2009 11
Table 3: Germany stationery and cards market segmentation II: % share, by value, 2009 12
Table 4: Herlitz PBS AG: key facts 20
Table 5: Herlitz PBS AG: key financials ($) 21
Table 6: Herlitz PBS AG: key financials (€) 21
Table 7: Herlitz PBS AG: key financial ratios 22
Table 8: Kaut-Bullinger & Co GmbH: key facts 24
Table 9: Staples, Inc.: key facts 25
Table 10: Staples, Inc.: key financials ($) 27
Table 11: Staples, Inc.: key financial ratios 27
Table 12: Germany stationery and cards market distribution: % share, by value, 2009 29
Table 13: Germany stationery and cards market value forecast: $ million, 2009–14 30
Table 14: Germany size of population (million), 2005–09 31
Table 15: Germany gdp (constant 2000 prices, $ billion), 2005–09 31
Table 16: Germany gdp (current prices, $ billion), 2005–09 31
Table 17: Germany inflation, 2005–09 32
Table 18: Germany consumer price index (absolute), 2005–09 32
Table 19: Germany exchange rate, 2005–09 32
LIST OF FIGURES
Figure 1: Germany stationery and cards market value: $ million, 2005–09 10
Figure 2: Germany stationery and cards market segmentation I:% share, by value, 2009 11
Figure 3: Germany stationery and cards market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the stationery and cards market in Germany, 2009 13
Figure 5: Drivers of buyer power in the stationery and cards market in Germany, 2009 14
Figure 6: Drivers of supplier power in the stationery and cards market in Germany, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the stationery and cards market in Germany, 2009 16
Figure 8: Factors influencing the threat of substitutes in the stationery and cards market in Germany, 2009 18
Figure 9: Drivers of degree of rivalry in the stationery and cards market in Germany, 2009 19
Figure 10: Herlitz PBS AG: revenues & profitability 22
Figure 11: Herlitz PBS AG: assets & liabilities 23
Figure 12: Staples, Inc.: revenues & profitability 28
Figure 13: Staples, Inc.: assets & liabilities 28
Figure 14: Germany stationery and cards market distribution: % share, by value, 2009 29
Figure 15: Germany stationery and cards market value forecast: $ million, 2009–14 30
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