Tobacco in Turkey to 2014

Introduction

This databook provides key data and information on the tobacco market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: cigarettes, loose tobacco, and cigars and cigarillos

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the tobacco market, including company overview, key facts and business description

Highlights

The market for tobacco in Turkey increased at a compound annual growth rate of 3.9% between 2004 and 2009.

The shampoo category led the tobacco market in Turkey, accounting for a share of 98.4%.

Leading players in Turkish tobacco market include Philip Morris International Inc. and British American Tobacco Plc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the tobacco market in Turkey

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: tobacco 2
Summary category level: cigarettes 3
Summary category level: cigars and cigarillos 4
Summary category level: loose tobacco 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 18
Value analysis (Turkish Lira), 2004?09 18
Value analysis (Turkish Lira), 2009?14 19
Value analysis (US dollars), 2004?09 21
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 23
Volume analysis, 2009?14 24
Company and brand share analysis 26
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profiles 36
Philip Morris International Inc. 36
British American Tobacco plc 38
Chapter 5 Category Analysis: Cigarettes 40
Value analysis (Turkish Lira), 2004?09 40
Value analysis (Turkish Lira), 2009?14 41
Value analysis (US dollars), 2004?09 43
Value analysis (US dollars), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company and brand share analysis 48
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Cigars and Cigarillos 57
Value analysis (Turkish Lira), 2004?09 57
Value analysis (Turkish Lira), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Loose Tobacco 73
Value analysis (Turkish Lira), 2004?09 73
Value analysis (Turkish Lira), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Macroeconomic Profile 89
Macroeconomic Indicators 89
Chapter 9 Research Methodology 94
Methodology overview 94
Secondary research 95
Market modeling 96
Creating an initial data model 96
Revising the initial data model 96
Creating a final estimate 97
Creating demographic value splits 97
Primary research 97
Data finalization 98
Ongoing research 98
Chapter 10 Appendix 99
Future readings 99
How to contact experts in your industry 99
Disclaimer 99

LIST OF FIGURES
Figure 1: Tobacco, Turkey, value by category (TRYm), 2004?14 20
Figure 2: Tobacco, Turkey, volume by category (kg/pieces, million), 2004?14 25
Figure 3: Tobacco, Turkey, company share by value (%), 2008?09 28
Figure 4: Tobacco, Turkey, distribution channels by value (%), 2008?09 31
Figure 5: Cigarettes, Turkey, value by segment (TRYm), 2004?14 42
Figure 6: Cigarettes, Turkey, category growth comparison, by value, 2004?14 44
Figure 7: Cigarettes, Turkey, volume by segment (pieces, million), 2004?14 47
Figure 8: Cigarettes, Turkey, category growth comparison, by volume, 2004?14 47
Figure 9: Cigarettes, Turkey, company share by value (%), 2008?09 50
Figure 10: Cigarettes, Turkey, distribution channels by value (%), 2008?09 53
Figure 11: Cigars and cigarillos, Turkey, value by segment (TRYm), 2004?14 59
Figure 12: Cigars and cigarillos, Turkey, category growth comparison, by value, 2004?14 61
Figure 13: Cigars and cigarillos, Turkey, volume by segment (pieces, million), 2004?14 64
Figure 14: Cigars and cigarillos, Turkey, category growth comparison, by volume, 2004?14 64
Figure 15: Cigars and cigarillos, Turkey, company share by value (%), 2008?09 66
Figure 16: Cigars and cigarillos, Turkey, distribution channels by value (%), 2008?09 69
Figure 17: Loose tobacco, Turkey, value by segment (TRYm), 2004?14 75
Figure 18: Loose tobacco, Turkey, category growth comparison, by value, 2004?14 77
Figure 19: Loose tobacco, Turkey, volume by segment (kg, million), 2004?14 80
Figure 20: Loose tobacco, Turkey, category growth comparison, by volume, 2004?14 80
Figure 21: Loose tobacco, Turkey, company share by value (%), 2008?09 82
Figure 22: Loose tobacco, Turkey, distribution channels by value (%), 2008?09 85
Figure 23: Annual data review process 95

LIST OF TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco distribution channels 9
Table 3: Tobacco, Turkey, value by category (TRYm), 2004?09 18
Table 4: Tobacco, Turkey, value forecast by category (TRYm), 2009?14 19
Table 5: Tobacco, Turkey, value by category ($m), 2004?09 21
Table 6: Tobacco, Turkey, value forecast by category ($m), 2009?14 22
Table 7: Tobacco, Turkey, volume by category (kg/pieces, million), 2004?09 23
Table 8: Tobacco, Turkey, volume forecast by category (kg/pieces, million), 2009?14 24
Table 9: Tobacco, Turkey, brand share by value (%), 2008?09 26
Table 10: Tobacco, Turkey, value by brand (TRYm), 2008?09 27
Table 11: Tobacco, Turkey, company share by value (%), 2008?09 29
Table 12: Tobacco, Turkey, value by company (TRYm), 2008?09 29
Table 13: Tobacco, Turkey, distribution channels by value (%), 2008?09 30
Table 14: Tobacco, Turkey, value by distribution channel (TRYm), 2008?09 30
Table 15: Tobacco, Turkey, expenditure per capita (TRY), 2004?09 32
Table 16: Tobacco, Turkey, forecast expenditure per capita (TRY), 2009?14 33
Table 17: Tobacco, Turkey, expenditure per capita ($), 2004?09 33
Table 18: Tobacco, Turkey, forecast expenditure per capita ($), 2009?14 34
Table 19: Tobacco, Turkey, consumption per capita (kg/pieces), 2004?09 34
Table 20: Tobacco, Turkey, forecast consumption per capita (kg/pieces), 2009?14 35
Table 21: Philip Morris International Inc. key facts 36
Table 22: British American Tobacco plc key facts 38
Table 23: Cigarettes, Turkey, value by segment (TRYm), 2004?09 40
Table 24: Cigarettes, Turkey, value forecast by segment (TRYm), 2009?14 41
Table 25: Cigarettes, Turkey, value by segment ($m), 2004?09 43
Table 26: Cigarettes, Turkey, value forecast by segment ($m), 2009?14 43
Table 27: Cigarettes, Turkey, volume by segment (pieces, million), 2004?09 45
Table 28: Cigarettes, Turkey, volume forecast by segment (pieces, million), 2009?14 46
Table 29: Cigarettes, Turkey, brand share by value (%), 2008?09 48
Table 30: Cigarettes, Turkey, value by brand (TRYm), 2008?09 49
Table 31: Cigarettes, Turkey, company share by value (%), 2008?09 51
Table 32: Cigarettes, Turkey, value by company (TRYm), 2008?09 51
Table 33: Cigarettes, Turkey, distribution channels by value (%), 2008?09 52
Table 34: Cigarettes, Turkey, value by distribution channel (TRYm), 2008?09 52
Table 35: Cigarettes, Turkey, expenditure per capita (TRY), 2004?09 54
Table 36: Cigarettes, Turkey, forecast expenditure per capita (TRY), 2009?14 54
Table 37: Cigarettes, Turkey, expenditure per capita ($), 2004?09 55
Table 38: Cigarettes, Turkey, forecast expenditure per capita ($), 2009?14 55
Table 39: Cigarettes, Turkey, consumption per capita (pieces), 2004?09 56
Table 40: Cigarettes, Turkey, forecast consumption per capita (pieces), 2009?14 56
Table 41: Cigars and cigarillos, Turkey, value by segment (TRYm), 2004?09 57
Table 42: Cigars and cigarillos, Turkey, value forecast by segment (TRYm), 2009?14 58
Table 43: Cigars and cigarillos, Turkey, value by segment ($m), 2004?09 60
Table 44: Cigars and cigarillos, Turkey, value forecast by segment ($m), 2009?14 60
Table 45: Cigars and cigarillos, Turkey, volume by segment (pieces, million), 2004?09 62
Table 46: Cigars and cigarillos, Turkey, volume forecast by segment (pieces, million), 2009?14 63
Table 47: Cigars and cigarillos, Turkey, brand share by value (%), 2008?09 65
Table 48: Cigars and cigarillos, Turkey, value by brand (TRYm), 2008?09 65
Table 49: Cigars and cigarillos, Turkey, company share by value (%), 2008?09 67
Table 50: Cigars and cigarillos, Turkey, value by company (TRYm), 2008?09 67
Table 51: Cigars and cigarillos, Turkey, distribution channels by value (%), 2008?09 68
Table 52: Cigars and cigarillos, Turkey, value by distribution channel (TRYm), 2008?09 68
Table 53: Cigars and cigarillos, Turkey, expenditure per capita (TRY), 2004?09 70
Table 54: Cigars and cigarillos, Turkey, forecast expenditure per capita (TRY), 2009?14 70
Table 55: Cigars and cigarillos, Turkey, expenditure per capita ($), 2004?09 71
Table 56: Cigars and cigarillos, Turkey, forecast expenditure per capita ($), 2009?14 71
Table 57: Cigars and cigarillos, Turkey, consumption per capita (pieces), 2004?09 72
Table 58: Cigars and cigarillos, Turkey, forecast consumption per capita (pieces), 2009?14 72
Table 59: Loose tobacco, Turkey, value by segment (TRYm), 2004?09 73
Table 60: Loose tobacco, Turkey, value forecast by segment (TRYm), 2009?14 74
Table 61: Loose tobacco, Turkey, value by segment ($m), 2004?09 76
Table 62: Loose tobacco, Turkey, value forecast by segment ($m), 2009?14 76
Table 63: Loose tobacco, Turkey, volume by segment (kg, million), 2004?09 78
Table 64: Loose tobacco, Turkey, volume forecast by segment (kg, million), 2009?14 79
Table 65: Loose tobacco, Turkey, brand share by value (%), 2008?09 81
Table 66: Loose tobacco, Turkey, value by brand (TRYm), 2008?09 81
Table 67: Loose tobacco, Turkey, company share by value (%), 2008?09 83
Table 68: Loose tobacco, Turkey, value by company (TRYm), 2008?09 83
Table 69: Loose tobacco, Turkey, distribution channels by value (%), 2008?09 84
Table 70: Loose tobacco, Turkey, value by distribution channel (TRYm), 2008?09 84
Table 71: Loose tobacco, Turkey, expenditure per capita (TRY), 2004?09 86
Table 72: Loose tobacco, Turkey, forecast expenditure per capita (TRY), 2009?14 86
Table 73: Loose tobacco, Turkey, expenditure per capita ($), 2004?09 87
Table 74: Loose tobacco, Turkey, forecast expenditure per capita ($), 2009?14 87
Table 75: Loose tobacco, Turkey, consumption per capita (kg), 2004?09 88
Table 76: Loose tobacco, Turkey, forecast consumption per capita (kg), 2009?14 88
Table 77: Turkey population, by age group, 2004?09 (millions) 89
Table 78: Turkey population forecast, by age group, 2009?14 (millions) 90
Table 79: Turkey population, by gender, 2004?09 (millions) 90
Table 80: Turkey population forecast, by gender, 2009?14 (millions) 91
Table 81: Turkey nominal GDP, 2004?09 (TRYbn, nominal prices) 91
Table 82: Turkey nominal GDP forecast, 2009?14 (TRYbn, nominal prices) 91
Table 83: Turkey real GDP, 2004?09 (TRYbn, 2000 prices) 92
Table 84: Turkey real GDP forecast, 2009?14 (TRYbn, 2000 prices) 92
Table 85: Turkey real GDP, 2004?09 ($bn, 2000 prices) 92
Table 86: Turkey real GDP forecast, 2009?14 ($bn, 2000 prices) 93
Table 87: Turkey consumer price index, 2004?09 (2000=100) 93
Table 88: Turkey consumer price index, 2009?14 (2000=100) 93


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