TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Mattel Inc 19
Namco Bandai Holdings, Inc. 23
TOMY Co.,Ltd 27
MARKET FORECASTS 28
Market value forecast 28
APPENDIX 29
Methodology 29
Industry associations 30
Related Datamonitor research 30
Disclaimer 31
ABOUT DATAMONITOR 32
Premium Reports 32
Summary Reports 32
Datamonitor consulting 32
LIST OF TABLES
Table 1: Asia-Pacific toys & games market value: $ million, 2005–09(e) 10
Table 2: Asia-Pacific toys & games market segmentation I:% share, by value, 2009(e) 11
Table 3: Asia-Pacific toys & games market segmentation II: % share, by value, 2009(e) 12
Table 4: Mattel Inc: key facts 19
Table 5: Mattel Inc: key financials ($) 21
Table 6: Mattel Inc: key financial ratios 21
Table 7: Namco Bandai Holdings, Inc.: key facts 23
Table 8: Namco Bandai Holdings, Inc.: key financials ($) 24
Table 9: Namco Bandai Holdings, Inc.: key financials (JPY) 24
Table 10: Namco Bandai Holdings, Inc.: key financial ratios 25
Table 11: TOMY Co.,Ltd: key facts 27
Table 12: Asia-Pacific toys & games market value forecast: $ million, 2009–14 28
LIST OF FIGURES
Figure 1: Asia-Pacific toys & games market value: $ million, 2005–09(e) 10
Figure 2: Asia-Pacific toys & games market segmentation I:% share, by value, 2009(e) 11
Figure 3: Asia-Pacific toys & games market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the toys & games market in Asia-Pacific, 2009 13
Figure 5: Drivers of buyer power in the toys & games market in Asia-Pacific, 2009 14
Figure 6: Drivers of supplier power in the toys & games market in Asia-Pacific, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the toys & games market in Asia-Pacific, 2009 16
Figure 8: Factors influencing the threat of substitutes in the toys & games market in Asia-Pacific, 2009 17
Figure 9: Drivers of degree of rivalry in the toys & games market in Asia-Pacific, 2009 18
Figure 10: Mattel Inc: revenues & profitability 22
Figure 11: Mattel Inc: assets & liabilities 22
Figure 12: Namco Bandai Holdings, Inc.: revenues & profitability 25
Figure 13: Namco Bandai Holdings, Inc.: assets & liabilities 26
Figure 14: Asia-Pacific toys & games market value forecast: $ million, 2009–14 28
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