Toys & Games in China

Datamonitor's Toys & Games in China industry profile is an essential resource for top-level data and analysis covering the Toys & Games industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Toys & Games in China’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Toys & Games in China

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates.

For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.




Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Guangdong Alpha Animation & Culture Co Ltd 19
Mattel Inc 20
Zhengzhou Dongsheng Amusement Equipment Co., Ltd 24
MARKET FORECASTS 25
Market value forecast 25
MACROECONOMIC INDICATORS 26
APPENDIX 28
Methodology 28
Industry associations 29
Related Datamonitor research 29
Disclaimer 30
ABOUT DATAMONITOR 31
Premium Reports 31
Summary Reports 31
Datamonitor consulting 31

LIST OF TABLES
Table 1: China toys & games market value: $ million, 2005–09(e) 10
Table 2: China toys & games market segmentation I:% share, by value, 2009(e) 11
Table 3: China toys & games market segmentation II: % share, by value, 2009(e) 12
Table 4: Guangdong Alpha Animation & Culture Co Ltd: key facts 19
Table 5: Mattel Inc: key facts 20
Table 6: Mattel Inc: key financials ($) 22
Table 7: Mattel Inc: key financial ratios 22
Table 8: Zhengzhou Dongsheng Amusement Equipment Co., Ltd: key facts 24
Table 9: China toys & games market value forecast: $ million, 2009–14 25
Table 10: China size of population (million), 2005–09 26
Table 11: China gdp (constant 2000 prices, $ billion), 2005–09 26
Table 12: China gdp (current prices, $ billion), 2005–09 26
Table 13: China inflation, 2005–09 27
Table 14: China consumer price index (absolute), 2005–09 27
Table 15: China exchange rate, 2005–09 27

LIST OF FIGURES
Figure 1: China toys & games market value: $ million, 2005–09(e) 10
Figure 2: China toys & games market segmentation I:% share, by value, 2009(e) 11
Figure 3: China toys & games market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the toys & games market in China, 2009 13
Figure 5: Drivers of buyer power in the toys & games market in China, 2009 14
Figure 6: Drivers of supplier power in the toys & games market in China, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the toys & games market in China, 2009 16
Figure 8: Factors influencing the threat of substitutes in the toys & games market in China, 2009 17
Figure 9: Drivers of degree of rivalry in the toys & games market in China, 2009 18
Figure 10: Mattel Inc: revenues & profitability 23
Figure 11: Mattel Inc: assets & liabilities 23
Figure 12: China toys & games market value forecast: $ million, 2009–14 25


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