TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Geobra Brandstätter GmbH & Co KG 19
Hasbro, Inc. 20
Mattel Inc 24
The Lego Group 28
MARKET FORECASTS 32
Market value forecast 32
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37
LIST OF TABLES
Table 1: Europe toys & games market value: $ million, 2005–09(e) 10
Table 2: Europe toys & games market segmentation I:% share, by value, 2009(e) 11
Table 3: Europe toys & games market segmentation II: % share, by value, 2009(e) 12
Table 4: Geobra Brandstätter GmbH & Co KG: key facts 19
Table 5: Hasbro, Inc.: key facts 20
Table 6: Hasbro, Inc.: key financials ($) 22
Table 7: Hasbro, Inc.: key financial ratios 22
Table 8: Mattel Inc: key facts 24
Table 9: Mattel Inc: key financials ($) 26
Table 10: Mattel Inc: key financial ratios 26
Table 11: The Lego Group : key facts 28
Table 12: The Lego Group : key financials ($) 29
Table 13: The Lego Group : key financials (DKK) 29
Table 14: The Lego Group : key financial ratios 30
Table 15: Europe toys & games market value forecast: $ million, 2009–14 32
LIST OF FIGURES
Figure 1: Europe toys & games market value: $ million, 2005–09(e) 10
Figure 2: Europe toys & games market segmentation I:% share, by value, 2009(e) 11
Figure 3: Europe toys & games market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the toys & games market in Europe, 2009 13
Figure 5: Drivers of buyer power in the toys & games market in Europe, 2009 14
Figure 6: Drivers of supplier power in the toys & games market in Europe, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the toys & games market in Europe, 2009 16
Figure 8: Factors influencing the threat of substitutes in the toys & games market in Europe, 2009 17
Figure 9: Drivers of degree of rivalry in the toys & games market in Europe, 2009 18
Figure 10: Hasbro, Inc.: revenues & profitability 23
Figure 11: Hasbro, Inc.: assets & liabilities 23
Figure 12: Mattel Inc: revenues & profitability 27
Figure 13: Mattel Inc: assets & liabilities 27
Figure 14: The Lego Group : revenues & profitability 30
Figure 15: The Lego Group : assets & liabilities 31
Figure 16: Europe toys & games market value forecast: $ million, 2009–14 32
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