TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Konami Corporation 19
Namco Bandai Holdings, Inc. 24
TOMY Co.,Ltd 28
MARKET FORECASTS 29
Market value forecast 29
MACROECONOMIC INDICATORS 30
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 34
ABOUT DATAMONITOR 35
Premium Reports 35
Summary Reports 35
Datamonitor consulting 35
LIST OF TABLES
Table 1: Japan toys & games market value: $ million, 2005–09(e) 10
Table 2: Japan toys & games market segmentation I:% share, by value, 2009(e) 11
Table 3: Japan toys & games market segmentation II: % share, by value, 2009(e) 12
Table 4: Konami Corporation : key facts 19
Table 5: Konami Corporation : key financials ($) 21
Table 6: Konami Corporation : key financials (JPY) 21
Table 7: Konami Corporation : key financial ratios 22
Table 8: Namco Bandai Holdings, Inc.: key facts 24
Table 9: Namco Bandai Holdings, Inc.: key financials ($) 25
Table 10: Namco Bandai Holdings, Inc.: key financials (JPY) 25
Table 11: Namco Bandai Holdings, Inc.: key financial ratios 26
Table 12: TOMY Co.,Ltd: key facts 28
Table 13: Japan toys & games market value forecast: $ million, 2009–14 29
Table 14: Japan size of population (million), 2005–09 30
Table 15: Japan gdp (constant 2000 prices, $ billion), 2005–09 30
Table 16: Japan gdp (current prices, $ billion), 2005–09 30
Table 17: Japan inflation, 2005–09 31
Table 18: Japan consumer price index (absolute), 2005–09 31
Table 19: Japan exchange rate, 2005–09 31
LIST OF FIGURES
Figure 1: Japan toys & games market value: $ million, 2005–09(e) 10
Figure 2: Japan toys & games market segmentation I:% share, by value, 2009(e) 11
Figure 3: Japan toys & games market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the toys & games market in Japan, 2009 13
Figure 5: Drivers of buyer power in the toys & games market in Japan, 2009 14
Figure 6: Drivers of supplier power in the toys & games market in Japan, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the toys & games market in Japan, 2009 16
Figure 8: Factors influencing the threat of substitutes in the toys & games market in Japan, 2009 17
Figure 9: Drivers of degree of rivalry in the toys & games market in Japan, 2009 18
Figure 10: Konami Corporation : revenues & profitability 22
Figure 11: Konami Corporation : assets & liabilities 23
Figure 12: Namco Bandai Holdings, Inc.: revenues & profitability 26
Figure 13: Namco Bandai Holdings, Inc.: assets & liabilities 27
Figure 14: Japan toys & games market value forecast: $ million, 2009–14 29
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