TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Sony Corporation 20
Samsung Electronics Co., Ltd. 24
Toshiba Corporation 28
Panasonic Corporation 33
MARKET FORECASTS 38
Market value forecast 38
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Asia-Pacific TV & video market value: $ billion, 2006–10 10
Table 2: Asia-Pacific TV & video market segmentation I:% share, by value, 2010 11
Table 3: Asia-Pacific TV & video market segmentation II: % share, by value, 2010 12
Table 4: Sony Corporation: key facts 20
Table 5: Sony Corporation: key financials ($) 22
Table 6: Sony Corporation: key financials (¥) 22
Table 7: Sony Corporation: key financial ratios 22
Table 8: Samsung Electronics Co., Ltd.: key facts 24
Table 9: Samsung Electronics Co., Ltd.: key financials ($) 25
Table 10: Samsung Electronics Co., Ltd.: key financials (KRW) 26
Table 11: Samsung Electronics Co., Ltd.: key financial ratios 26
Table 12: Toshiba Corporation: key facts 28
Table 13: Toshiba Corporation: key financials ($) 30
Table 14: Toshiba Corporation: key financials (¥) 31
Table 15: Toshiba Corporation: key financial ratios 31
Table 16: Panasonic Corporation: key facts 33
Table 17: Panasonic Corporation: key financials ($) 35
Table 18: Panasonic Corporation: key financials (¥) 36
Table 19: Panasonic Corporation: key financial ratios 36
Table 20: Asia-Pacific TV & video market value forecast: $ billion, 2010–15 38
LIST OF FIGURES
Figure 1: Asia-Pacific TV & video market value: $ billion, 2006–10 10
Figure 2: Asia-Pacific TV & video market segmentation I:% share, by value, 2010 11
Figure 3: Asia-Pacific TV & video market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the TV & video market in Asia-Pacific, 2010 13
Figure 5: Drivers of buyer power in the TV & video market in Asia-Pacific, 2010 15
Figure 6: Drivers of supplier power in the TV & video market in Asia-Pacific, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the TV & video market in Asia-Pacific, 2010 17
Figure 8: Factors influencing the threat of substitutes in the TV & video market in Asia-Pacific, 2010 18
Figure 9: Drivers of degree of rivalry in the TV & video market in Asia-Pacific, 2010 19
Figure 10: Sony Corporation: revenues & profitability 23
Figure 11: Sony Corporation: assets & liabilities 23
Figure 12: Samsung Electronics Co., Ltd.: revenues & profitability 27
Figure 13: Samsung Electronics Co., Ltd.: assets & liabilities 27
Figure 14: Toshiba Corporation: revenues & profitability 32
Figure 15: Toshiba Corporation: assets & liabilities 32
Figure 16: Panasonic Corporation: revenues & profitability 37
Figure 17: Panasonic Corporation: assets & liabilities 37
Figure 18: Asia-Pacific TV & video market value forecast: $ billion, 2010–15 38
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