The second edition of this report provides definitive statistics and commentary on the current state of the European home video market, together with detailed forecasts through to 2007. In 2002, consumer spending on DVD in Western Europe overtook consumer spending on VHS for the first time. In just five years DVD has not only come to dominate the video sector but also stimulated a return to exponential growth. But what do the next few years hold?
The report will assess the size, structure and future prospects of the home video industry in over 20 European territories from the most definitive data available. Current and historic data in this report is the result of the long-standing cooperation between Screen Digest and the International Video Federation (IVF), the only international professional video organisation. Screen Digest's detailed forecasts for every aspect of the home video sector (VHS, and DVD, rental and retail, trade and consumer level) build on this data to provide an invaluable reference source for anyone involved in the video industry.
Die Medienforschungsinstitute Screen Digest, London und Goldmedia, Berlin prognostizieren in ihrer neuesten Studie „Video in Europa: Marktanalysen und Prognosen bis 2007“, dass im Jahre 2007 rund 67% .....
Die Medienforschungsinstitute Screen Digest, London und Goldmedia, Berlin prognostizieren in ihrer neuesten Studie „Video in Europa: Marktanalysen und Prognosen bis 2007“, dass im Jahre 2007 rund 67% (110 Millionen) der Haushalte in Europa einen DVD-Player bzw. Recorder besitzen werden. Ende 2003 besaßen etwa 50 Millionen Haushalte solche Geräte. Damit löst die DVD endgültig den VHS-Videorecorder ab. Es sind vor allem die stark fallenden Preise für die DVD-Hardware, die dazu beigetragen haben, dass die Einführung und Verbreitung des DVD-Formats alle Erwartungen übertroffen hat. In Deutschland beispielsweise, hat sich die Ausstattung mit DVD-Geräten innerhalb eines Jahres mehr als verdoppelt: von 8,2 Millionen auf 17,1 Millionen.
Home Entertainment ist eine riesige Wachstumsindustrie:
Im Jahr 2003 generierten die 56 Millionen DVD-Haushalte und die 155 Millionen Videorecorder-Haushalte Umsätze in Höhe von 13 Milliarden Euro. Ende des Jahres 2007 wird die DVD 93% der Umsätze im Bereich Videosoftware generieren. Die Europäer geben schon jetzt mehr Geld für DVDs aus, als für Kinobesuche oder Videospiele. Haushalte mit DVD-Playern investieren mehr für Kauf und Leihe von DVDs als sie es jemals für Videokassetten getan haben. „Offensichtlich“, so Klaus Goldhammer von Goldmedia, „hat die DVD als Kinoerlebnis für Zuhause ganz neue Potenziale erschlossen. [Fade out the market survey infos]
Highlights of the year
Background and methodology
Europe: overview and outlook
Detailed textual analysis of key trends in the European video sector including:
DVD takes centre stage
Extent of cannibalisation becomes clear
Consumer spending around the world
Software prices continue to fall
Windows - shut or open?
Rental rights and windows
Maturing DVD market prompts genre shifts
Cost of Piracy
European totals
Include general market data and detailed historical statistics and forecasts to 2007 for all aspects of VHS and DVD markets including:
hardware installed base and penetration
retail (sell-through) and rental markets
distributor revenues
consumer spending
rental transactions
average trade and consumer prices
European rankings
Comparative tables of key industry indicators for 22 countries
Country profiles
Detailed statistical analysis of video business in Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russian Federation, Spain, Sweden, Switzerland, UK.
Each profile contains the following elements:
Historic/current data: Key data / Retail and rental market infrastructure
Television and video hardware: Total video software market data (volume, value and average price; trade and consumer level)
Retail video software: VHS volume, value and average price; trade and consumer level, number of titles released / DVD volume, value and average price; trade and consumer level, number of titles released
Video rental software: VHS volume, value and average price; trade and consumer level, number of titles released / DVD volume, value and average price; trade and consumer level, number of titles released / Estimated level of piracy / Exchange rates / Windows after theatrical release / VAT, sales tax / Forecasts to 2007
Profiles also contain the following data according to availability:
Distributor market shares / VHS and DVD sales and rentals split by genre / Leading retail and rental chains, etc.
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