TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Sony Corporation 20
Sharp Corporation 24
Toshiba Corporation 28
Panasonic Corporation 33
MARKET FORECASTS 38
Market value forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: Japan TV & video market value: $ billion, 2006–10 10
Table 2: Japan TV & video market segmentation I:% share, by value, 2010 11
Table 3: Japan TV & video market segmentation II: % share, by value, 2010 12
Table 4: Sony Corporation: key facts 20
Table 5: Sony Corporation: key financials ($) 22
Table 6: Sony Corporation: key financials (¥) 22
Table 7: Sony Corporation: key financial ratios 22
Table 8: Sharp Corporation: key facts 24
Table 9: Sharp Corporation: key financials ($) 25
Table 10: Sharp Corporation: key financials (¥) 25
Table 11: Sharp Corporation: key financial ratios 26
Table 12: Toshiba Corporation: key facts 28
Table 13: Toshiba Corporation: key financials ($) 30
Table 14: Toshiba Corporation: key financials (¥) 31
Table 15: Toshiba Corporation: key financial ratios 31
Table 16: Panasonic Corporation: key facts 33
Table 17: Panasonic Corporation: key financials ($) 35
Table 18: Panasonic Corporation: key financials (¥) 36
Table 19: Panasonic Corporation: key financial ratios 36
Table 20: Japan TV & video market value forecast: $ billion, 2010–15 38
Table 21: Japan size of population (million), 2006–10 39
Table 22: Japan gdp (constant 2000 prices, $ billion), 2006–10 39
Table 23: Japan gdp (current prices, $ billion), 2006–10 39
Table 24: Japan inflation, 2006–10 40
Table 25: Japan consumer price index (absolute), 2006–10 40
Table 26: Japan exchange rate, 2006–10 40
LIST OF FIGURES
Figure 1: Japan TV & video market value: $ billion, 2006–10 10
Figure 2: Japan TV & video market segmentation I:% share, by value, 2010 11
Figure 3: Japan TV & video market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the TV & video market in Japan, 2010 13
Figure 5: Drivers of buyer power in the TV & video market in Japan, 2010 15
Figure 6: Drivers of supplier power in the TV & video market in Japan, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the TV & video market in Japan, 2010 17
Figure 8: Factors influencing the threat of substitutes in the TV & video market in Japan, 2010 18
Figure 9: Drivers of degree of rivalry in the TV & video market in Japan, 2010 19
Figure 10: Sony Corporation: revenues & profitability 23
Figure 11: Sony Corporation: assets & liabilities 23
Figure 12: Sharp Corporation: revenues & profitability 26
Figure 13: Sharp Corporation: assets & liabilities 27
Figure 14: Toshiba Corporation: revenues & profitability 32
Figure 15: Toshiba Corporation: assets & liabilities 32
Figure 16: Panasonic Corporation: revenues & profitability 37
Figure 17: Panasonic Corporation: assets & liabilities 37
Figure 18: Japan TV & video market value forecast: $ billion, 2010–15 38
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