Vodka in the BRIC (Brazil, Russia, India, China) Countries Ð Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the vodka market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on two categories; flavored vodka and unflavored vodka

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is expected to exhibit steady growth between 2009 and 2014.

Russia leads the vodka market in terms of volume among the BRIC nations.

India is set to be the most lucrative investment destination for the vodka market in future.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the vodka market in high growth / emerging nations

*Identify key players within the vodka market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the vodka market in Brazil, Russia, India and China


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is expected to exhibit steady growth between 2009 and 2014 2
Russia leads the vodka market in terms of volume among the BRIC nations 2
India is set to be the most lucrative investment destination for the vodka market in future 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC vodka market, volume overview 17
BRIC vodka market, value overview 22
Chapter 4 Global Vodka Market Ð Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2004?09 31
Value analysis (Brazilian Real), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 39
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 6 Russia 48
Value analysis (Russian Ruble), 2004?09 48
Value analysis (Russian Ruble), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 56
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 India 66
Value analysis (Indian Rupee), 2004?09 66
Value analysis (Indian Rupee), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 8 China 82
Value analysis (Chinese Yuan Renminbi), 2004?09 82
Value analysis (Chinese Yuan Renminbi), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 New Product Development 98
Product launches 2009: Brazil 98
Recent product launches 100
Product launches 2009: Russia 101
Recent product launches 103
Product launches 2009: India 104
Recent product launches 106
Product launches 2009: China 107
Recent product launches 109
Chapter 10 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 11 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: Vodka market, BRIC, volume (liters, million), 2004?14 17
Figure 2: Vodka market, BRIC, volume (liters, million), 2004?09 19
Figure 3: Vodka market, BRIC, volume (liters, million), 2009Ð14 20
Figure 4: Vodka market, BRIC, volume growth analysis, 2004?14 21
Figure 5: Vodka market, BRIC, value ($m), 2004?14 22
Figure 6: Vodka market, BRIC, value ($m) , 2004?09 24
Figure 7: Vodka market, BRIC, value ($m) , 2009?14 25
Figure 8: Vodka market, BRIC, value growth analysis, 2004?14 26
Figure 9: Global vodka market split ($m), top five vs BRIC countries, 2009Ð14 27
Figure 10: Global vodka market split (liters, million), top five vs BRIC countries, 2009Ð14 29
Figure 11: Vodka, Brazil, value by segment (BRLm), 2004?14 33
Figure 12: Vodka, Brazil, category growth comparison, by value, 2004?14 35
Figure 13: Vodka, Brazil, volume by segment (liters, million), 2004?14 37
Figure 14: Vodka, Brazil, category growth comparison, by volume, 2004?14 38
Figure 15: Vodka, Brazil, company share by volume (%), 2008?09 41
Figure 16: Vodka, Brazil, distribution channels by volume (%), 2008?09 44
Figure 17: Vodka, Russia, value by segment (RUBm), 2004?14 50
Figure 18: Vodka, Russia, category growth comparison, by value, 2004?14 52
Figure 19: Vodka, Russia, volume by segment (liters, million), 2004?14 55
Figure 20: Vodka, Russia, category growth comparison, by volume, 2004?14 55
Figure 21: Vodka, Russia, company share by volume (%), 2008?09 58
Figure 22: Vodka, Russia, distribution channels by volume (%), 2008?09 62
Figure 23: Vodka, India, value by segment (INRm), 2004?14 68
Figure 24: Vodka, India, category growth comparison, by value, 2004?14 70
Figure 25: Vodka, India, volume by segment (liters, million), 2004?14 73
Figure 26: Vodka, India, category growth comparison, by volume, 2004?14 73
Figure 27: Vodka, India, company share by volume (%), 2008?09 75
Figure 28: Vodka, India, distribution channels by volume (%), 2008?09 78
Figure 29: Vodka, China, value by segment (CNYm), 2004?14 84
Figure 30: Vodka, China, category growth comparison, by value, 2004?14 86
Figure 31: Vodka, China, volume by segment (liters, million), 2004?14 89
Figure 32: Vodka, China, category growth comparison, by volume, 2004?14 89
Figure 33: Vodka, China, company share by volume (%), 2008?09 91
Figure 34: Vodka, China, distribution channels by volume (%), 2008?09 94
Figure 35: Annual data review process 111

LIST OF TABLES
Table 1: Vodka category definitions 5
Table 2: Vodka distribution channels 6
Table 3: Vodka market, BRIC, volume (liters, million), 2004?14 18
Table 4: Vodka market, BRIC, volume (liters, million), 2004?09 19
Table 5: Vodka market, BRIC, volume (liters, million), 2009Ð14 20
Table 6: Vodka market, BRIC, value ($m), 2004?14 23
Table 7: Vodka market, BRIC, value ($m), 2004?09 24
Table 8: Vodka market, BRIC, value ($m), 2009?14 25
Table 9: Global vodka market split ($m), top five vs BRIC countries, 2009Ð14 28
Table 10: Global vodka market split (kg, million), top five vs BRIC countries, 2009Ð14 30
Table 11: Vodka, Brazil, value by segment (BRLm), 2004?09 31
Table 12: Vodka, Brazil, value forecast by segment (BRLm), 2009?14 32
Table 13: Vodka, Brazil, value by segment ($m), 2004?09 34
Table 14: Vodka, Brazil, value forecast by segment ($m), 2009?14 34
Table 15: Vodka, Brazil, volume by segment (liters, million), 2004?09 36
Table 16: Vodka, Brazil, volume forecast by segment (liters, million), 2009?14 37
Table 17: Vodka, Brazil, brand share by volume (%), 2008?09 39
Table 18: Vodka, Brazil, volume by brand (liters, million), 2008?09 40
Table 19: Vodka, Brazil, company share by volume (%), 2008?09 42
Table 20: Vodka, Brazil, volume by company (liters, million), 2008?09 42
Table 21: Vodka, Brazil, distribution channels by volume (%), 2008?09 43
Table 22: Vodka, Brazil, volume by distribution channel (liters, million), 2008?09 43
Table 23: Vodka, Brazil, expenditure per capita (BRL), 2004?09 45
Table 24: Vodka, Brazil, forecast expenditure per capita (BRL), 2009?14 45
Table 25: Vodka, Brazil, expenditure per capita ($), 2004?09 46
Table 26: Vodka, Brazil, forecast expenditure per capita ($), 2009?14 46
Table 27: Vodka, Brazil, consumption per capita (liters), 2004?09 47
Table 28: Vodka, Brazil, forecast consumption per capita (liters), 2009?14 47
Table 29: Vodka, Russia, value by segment (RUBm), 2004?09 48
Table 30: Vodka, Russia, value forecast by segment (RUBm), 2009?14 49
Table 31: Vodka, Russia, value by segment ($m), 2004?09 51
Table 32: Vodka, Russia, value forecast by segment ($m), 2009?14 51
Table 33: Vodka, Russia, volume by segment (liters, million), 2004?09 53
Table 34: Vodka, Russia, volume forecast by segment (liters, million), 2009?14 54
Table 35: Vodka, Russia, brand share by volume (%), 2008?09 56
Table 36: Vodka, Russia, volume by brand (liters, million), 2008?09 57
Table 37: Vodka, Russia, company share by volume (%), 2008?09 59
Table 38: Vodka, Russia, volume by company (liters, million), 2008?09 60
Table 39: Vodka, Russia, distribution channels by volume (%), 2008?09 61
Table 40: Vodka, Russia, volume by distribution channel (liters, million), 2008?09 61
Table 41: Vodka, Russia, expenditure per capita (RUB), 2004?09 63
Table 42: Vodka, Russia, forecast expenditure per capita (RUB), 2009?14 63
Table 43: Vodka, Russia, expenditure per capita ($), 2004?09 64
Table 44: Vodka, Russia, forecast expenditure per capita ($), 2009?14 64
Table 45: Vodka, Russia, consumption per capita (liters), 2004?09 65
Table 46: Vodka, Russia, forecast consumption per capita (liters), 2009?14 65
Table 47: Vodka, India, value by segment (INRm), 2004?09 66
Table 48: Vodka, India, value forecast by segment (INRm), 2009?14 67
Table 49: Vodka, India, value by segment ($m), 2004?09 69
Table 50: Vodka, India, value forecast by segment ($m), 2009?14 69
Table 51: Vodka, India, volume by segment (liters, million), 2004?09 71
Table 52: Vodka, India, volume forecast by segment (liters, million), 2009?14 72
Table 53: Vodka, India, brand share by volume (%), 2008?09 74
Table 54: Vodka, India, volume by brand (liters, million), 2008?09 74
Table 55: Vodka, India, company share by volume (%), 2008?09 76
Table 56: Vodka, India, volume by company (liters, million), 2008?09 76
Table 57: Vodka, India, distribution channels by volume (%), 2008?09 77
Table 58: Vodka, India, volume by distribution channel (liters, million), 2008?09 77
Table 59: Vodka, India, expenditure per capita (INR), 2004?09 79
Table 60: Vodka, India, forecast expenditure per capita (INR), 2009?14 79
Table 61: Vodka, India, expenditure per capita ($), 2004?09 80
Table 62: Vodka, India, forecast expenditure per capita ($), 2009?14 80
Table 63: Vodka, India, consumption per capita (liters), 2004?09 81
Table 64: Vodka, India, forecast consumption per capita (liters), 2009?14 81
Table 65: Vodka, China, value by segment (CNYm), 2004?09 82
Table 66: Vodka, China, value forecast by segment (CNYm), 2009?14 83
Table 67: Vodka, China, value by segment ($m), 2004?09 85
Table 68: Vodka, China, value forecast by segment ($m), 2009?14 85
Table 69: Vodka, China, volume by segment (liters, million), 2004?09 87
Table 70: Vodka, China, volume forecast by segment (liters, million), 2009?14 88
Table 71: Vodka, China, brand share by volume (%), 2008?09 90
Table 72: Vodka, China, volume by brand (liters, million), 2008?09 90
Table 73: Vodka, China, company share by volume (%), 2008?09 92
Table 74: Vodka, China, volume by company (liters, million), 2008?09 92
Table 75: Vodka, China, distribution channels by volume (%), 2008?09 93
Table 76: Vodka, China, volume by distribution channel (liters, million), 2008?09 93
Table 77: Vodka, China, expenditure per capita (CNY), 2004?09 95
Table 78: Vodka, China, forecast expenditure per capita (CNY), 2009?14 95
Table 79: Vodka, China, expenditure per capita ($), 2004?09 96
Table 80: Vodka, China, forecast expenditure per capita ($), 2009?14 96
Table 81: Vodka, China, consumption per capita (liters), 2004?09 97
Table 82: Vodka, China, forecast consumption per capita (liters), 2009?14 97
Table 83: Brazil vodka new product launches reports, by company, 2009 98
Table 84: Brazil vodka new product launches SKUs, by company, 2009 98
Table 85: Brazil vodka new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 99
Table 86: Brazil vodka new product launches (reports), by ingredients, 2009 99
Table 87: Brazil vodka new product launches (reports), by package tags or claims, 2009 100
Table 88: Brazil vodka new product launches - recent five launches (2009) 100
Table 89: Russia vodka new product launches reports, by company (top five companies), 2009 101
Table 90: Russia vodka new product launches SKUs, by company (top five companies), 2009 101
Table 91: Russia vodka new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 102
Table 92: Russia vodka new product launches (reports), by ingredients (top 10 ingredients), 2009 102
Table 93: Russia vodka new product launches (reports), by package tags or claims, 2009 103
Table 94: Russia vodka new product launches - recent five launches (2009) 103
Table 95: India vodka new product launches reports, by company, 2009 104
Table 96: India vodka new product launches SKUs, by company, 2009 104
Table 97: India vodka new product launches (reports), by flavor and fragrances, 2009 105
Table 98: India vodka new product launches (reports), by ingredients, 2009 105
Table 99: India vodka new product launches (reports), by package tags or claims, 2009 106
Table 100: India vodka new product launches - recent launches (2009) 106
Table 101: China vodka new product launches reports, by company, 2009 107
Table 102: China vodka new product launches SKUs, by company, 2009 107
Table 103: China vodka new product launches (reports), by flavor and fragrances, 2009 108
Table 104: China vodka new product launches (reports), by ingredients, 2009 108
Table 105: China vodka new product launches (reports), by package tags or claims, 2009 109
Table 106: China vodka new product launches - recent launch (2009) 109


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