Whisk(e)y in the BRIC (Brazil, Russia, India, China) Countries Ð Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the whisk(e)y market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on five categories: american whiskey, canadian whiskey,irish whiskey, scotch whisky and other whisk(e)y

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is home to the second largest whisk(e)y market, led by Scotch whisky.

India leads the whisk(e)y market in terms of volume among the BRIC nations.

China is set to be the most lucrative investment destination for the whisk(e)y market in future.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the whisk(e)y market in high growth / emerging nations

*Identify key players within the whisk(e)y market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the whisk(e)y market in Brazil, Russia, India and China


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest whisk(e)y market, led by Scotch whisky 2
India leads the whisk(e)y market in terms of volume among the BRIC nations 2
China is set to be the most lucrative investment destination for the whisk(e)y market in future 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 16
BRIC whisk(e)y market, volume overview 16
BRIC whisk(e)y market, value overview 21
Chapter 4 Global Whisk(e)y Market Ð Top Five vs BRIC Countries 26
Value Analysis 26
Volume Analysis 28
Chapter 5 Brazil 30
Value analysis (Brazilian Real), 2004?09 30
Value analysis (Brazilian Real), 2009?14 31
Value analysis (US dollars), 2004?09 33
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 40
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 6 Russia 50
Value analysis (Russian Ruble), 2004?09 50
Value analysis (Russian Ruble), 2009?14 51
Value analysis (US dollars), 2004?09 53
Value analysis (US dollars), 2009?14 54
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 58
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 India 68
Value analysis (Indian Rupee), 2004?09 68
Value analysis (Indian Rupee), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 76
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 China 86
Value analysis (Chinese Yuan Renminbi), 2004?09 86
Value analysis (Chinese Yuan Renminbi), 2009?14 87
Value analysis (US dollars), 2004?09 89
Value analysis (US dollars), 2009?14 90
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 94
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 9 New Product Development 104
Product launches 2009: Russia 104
Recent product launches 106
Product launches 2009: India 107
Recent product launches 109
Chapter 10 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 11 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: Whisk(e)y market, BRIC, volume (liters, million), 2004?14 16
Figure 2: Whisk(e)y market, BRIC, volume (liters, million), 2004?09 18
Figure 3: Whisk(e)y market, BRIC, volume (liters, million), 2009Ð14 19
Figure 4: Whisk(e)y market, BRIC, volume growth analysis, 2004?14 20
Figure 5: Whisk(e)y market, BRIC, value ($m), 2004?14 21
Figure 6: Whisk(e)y market, BRIC, value ($m) , 2004?09 23
Figure 7: Whisk(e)y market, BRIC, value ($m) , 2009?14 24
Figure 8: Whisk(e)y market, BRIC, value growth analysis, 2004?14 25
Figure 9: Global whisk(e)y market split ($m), top five vs BRIC countries, 2009Ð14 26
Figure 10: Global whisk(e)y market split (liters, million), top five vs BRIC countries, 2009Ð14 28
Figure 11: Whisk(e)y, Brazil, value by segment (BRLm), 2004?14 32
Figure 12: Whisk(e)y, Brazil, category growth comparison, by value, 2004?14 35
Figure 13: Whisk(e)y, Brazil, volume by segment (liters, million), 2004?14 38
Figure 14: Whisk(e)y, Brazil, category growth comparison, by volume, 2004?14 39
Figure 15: Whisk(e)y, Brazil, company share by volume (%), 2008?09 41
Figure 16: Whisk(e)y, Brazil, distribution channels by volume (%), 2008?09 44
Figure 17: Whisk(e)y, Russia, value by segment (RUBm), 2004?14 52
Figure 18: Whisk(e)y, Russia, volume by segment (liters, million), 2004?14 57
Figure 19: Whisk(e)y, Russia, company share by volume (%), 2008?09 60
Figure 20: Whisk(e)y, Russia, distribution channels by volume (%), 2008?09 63
Figure 21: Whisk(e)y, India, value by segment (INRm), 2004?14 70
Figure 22: Whisk(e)y, India, volume by segment (liters, million), 2004?14 75
Figure 23: Whisk(e)y, India, company share by volume (%), 2008?09 78
Figure 24: Whisk(e)y, India, distribution channels by volume (%), 2008?09 81
Figure 25: Whisk(e)y, China, value by segment (CNYm), 2004?14 88
Figure 26: Whisk(e)y, China, volume by segment (liters, million), 2004?14 93
Figure 27: Whisk(e)y, China, company share by volume (%), 2008?09 96
Figure 28: Whisk(e)y, China, distribution channels by volume (%), 2008?09 99
Figure 29: Annual data review process 111

LIST OF TABLES
Table 1: Whisk(e)y category definitions 5
Table 2: Whisk(e)y distribution channels 6
Table 3: Whisk(e)y market, BRIC, volume (liters, million), 2004?14 17
Table 4: Whisk(e)y market, BRIC, volume (liters, million), 2004?09 18
Table 5: Whisk(e)y market, BRIC, volume (liters, million), 2009Ð14 19
Table 6: Whisk(e)y market, BRIC, value ($m), 2004?14 22
Table 7: Whisk(e)y market, BRIC, value ($m), 2004?09 23
Table 8: Whisk(e)y market, BRIC, value ($m), 2009?14 24
Table 9: Global whisk(e)y market split ($m), top five vs BRIC countries, 2009Ð14 27
Table 10: Global whisk(e)y market split (liters, million), top five vs BRIC countries, 2009Ð14 29
Table 11: Whisk(e)y, Brazil, value by segment (BRLm), 2004?09 30
Table 12: Whisk(e)y, Brazil, value forecast by segment (BRLm), 2009?14 31
Table 13: Whisk(e)y, Brazil, value by segment ($m), 2004?09 33
Table 14: Whisk(e)y, Brazil, value forecast by segment ($m), 2009?14 34
Table 15: Whisk(e)y, Brazil, volume by segment (liters, million), 2004?09 36
Table 16: Whisk(e)y, Brazil, volume forecast by segment (liters, million), 2009?14 37
Table 17: Whisk(e)y, Brazil, brand share by volume (%), 2008?09 40
Table 18: Whisk(e)y, Brazil, volume by brand (liters, million), 2008?09 40
Table 19: Whisk(e)y, Brazil, company share by volume (%), 2008?09 42
Table 20: Whisk(e)y, Brazil, volume by company (liters, million), 2008?09 42
Table 21: Whisk(e)y, Brazil, distribution channels by volume (%), 2008?09 43
Table 22: Whisk(e)y, Brazil, volume by distribution channel (liters, million), 2008?09 43
Table 23: Whisk(e)y, Brazil, expenditure per capita (BRL), 2004?09 45
Table 24: Whisk(e)y, Brazil, forecast expenditure per capita (BRL), 2009?14 46
Table 25: Whisk(e)y, Brazil, expenditure per capita ($), 2004?09 47
Table 26: Whisk(e)y, Brazil, forecast expenditure per capita ($), 2009?14 48
Table 27: Whisk(e)y, Brazil, consumption per capita (liters), 2004?09 48
Table 28: Whisk(e)y, Brazil, forecast consumption per capita (liters), 2009?14 49
Table 29: Whisk(e)y, Russia, value by segment (RUBm), 2004?09 50
Table 30: Whisk(e)y, Russia, value forecast by segment (RUBm), 2009?14 51
Table 31: Whisk(e)y, Russia, value by segment ($m), 2004?09 53
Table 32: Whisk(e)y, Russia, value forecast by segment ($m), 2009?14 54
Table 33: Whisk(e)y, Russia, volume by segment (liters, million), 2004?09 55
Table 34: Whisk(e)y, Russia, volume forecast by segment (liters, million), 2009?14 56
Table 35: Whisk(e)y, Russia, brand share by volume (%), 2008?09 58
Table 36: Whisk(e)y, Russia, volume by brand (liters, million), 2008?09 59
Table 37: Whisk(e)y, Russia, company share by volume (%), 2008?09 61
Table 38: Whisk(e)y, Russia, volume by company (liters, million), 2008?09 61
Table 39: Whisk(e)y, Russia, distribution channels by volume (%), 2008?09 62
Table 40: Whisk(e)y, Russia, volume by distribution channel (liters, million), 2008?09 62
Table 41: Whisk(e)y, Russia, expenditure per capita (RUB), 2004?09 64
Table 42: Whisk(e)y, Russia, forecast expenditure per capita (RUB), 2009?14 65
Table 43: Whisk(e)y, Russia, expenditure per capita ($), 2004?09 65
Table 44: Whisk(e)y, Russia, forecast expenditure per capita ($), 2009?14 66
Table 45: Whisk(e)y, Russia, consumption per capita (liters), 2004?09 66
Table 46: Whisk(e)y, Russia, forecast consumption per capita (liters), 2009?14 67
Table 47: Whisk(e)y, India, value by segment (INRm), 2004?09 68
Table 48: Whisk(e)y, India, value forecast by segment (INRm), 2009?14 69
Table 49: Whisk(e)y, India, value by segment ($m), 2004?09 71
Table 50: Whisk(e)y, India, value forecast by segment ($m), 2009?14 72
Table 51: Whisk(e)y, India, volume by segment (liters, million), 2004?09 73
Table 52: Whisk(e)y, India, volume forecast by segment (liters, million), 2009?14 74
Table 53: Whisk(e)y, India, brand share by volume (%), 2008?09 76
Table 54: Whisk(e)y, India, volume by brand (liters, million), 2008?09 77
Table 55: Whisk(e)y, India, company share by volume (%), 2008?09 79
Table 56: Whisk(e)y, India, volume by company (liters, million), 2008?09 79
Table 57: Whisk(e)y, India, distribution channels by volume (%), 2008?09 80
Table 58: Whisk(e)y, India, volume by distribution channel (liters, million), 2008?09 80
Table 59: Whisk(e)y, India, expenditure per capita (INR), 2004?09 82
Table 60: Whisk(e)y, India, forecast expenditure per capita (INR), 2009?14 83
Table 61: Whisk(e)y, India, expenditure per capita ($), 2004?09 83
Table 62: Whisk(e)y, India, forecast expenditure per capita ($), 2009?14 84
Table 63: Whisk(e)y, India, consumption per capita (liters), 2004?09 84
Table 64: Whisk(e)y, India, forecast consumption per capita (liters), 2009?14 85
Table 65: Whisk(e)y, China, value by segment (CNYm), 2004?09 86
Table 66: Whisk(e)y, China, value forecast by segment (CNYm), 2009?14 87
Table 67: Whisk(e)y, China, value by segment ($m), 2004?09 89
Table 68: Whisk(e)y, China, value forecast by segment ($m), 2009?14 90
Table 69: Whisk(e)y, China, volume by segment (liters, million), 2004?09 91
Table 70: Whisk(e)y, China, volume forecast by segment (liters, million), 2009?14 92
Table 71: Whisk(e)y, China, brand share by volume (%), 2008?09 94
Table 72: Whisk(e)y, China, volume by brand (liters, million), 2008?09 95
Table 73: Whisk(e)y, China, company share by volume (%), 2008?09 97
Table 74: Whisk(e)y, China, volume by company (liters, million), 2008?09 97
Table 75: Whisk(e)y, China, distribution channels by volume (%), 2008?09 98
Table 76: Whisk(e)y, China, volume by distribution channel (liters, million), 2008?09 98
Table 77: Whisk(e)y, China, expenditure per capita (CNY), 2004?09 100
Table 78: Whisk(e)y, China, forecast expenditure per capita (CNY), 2009?14 101
Table 79: Whisk(e)y, China, expenditure per capita ($), 2004?09 102
Table 80: Whisk(e)y, China, forecast expenditure per capita ($), 2009?14 102
Table 81: Whisk(e)y, China, consumption per capita (liters), 2004?09 103
Table 82: Whisk(e)y, China, forecast consumption per capita (liters), 2009?14 103
Table 83: Russia whisk(e)y new product launches reports, by company, 2009 104
Table 84: Russia whisk(e)y new product launches SKUs, by company, 2009 104
Table 85: Russia whisk(e)y new product launches (reports), by flavor and fragrances, 2009 105
Table 86: Russia whisk(e)y new product launches (reports), by ingredients, 2009 105
Table 87: Russia whisk(e)y new product launches (reports), by package tags or claims, 2009 106
Table 88: Russia whisk(e)y new product launches - recent launches (2009) 106
Table 89: India whisk(e)y new product launches reports, by company, 2009 107
Table 90: India whisk(e)y new product launches SKUs, by company, 2009 107
Table 91: India whisk(e)y new product launches (reports), by flavor and fragrances, 2009 108
Table 92: India whisk(e)y new product launches (reports), by ingredients, 2009 108
Table 93: India whisk(e)y new product launches (reports), by package tags or claims, 2009 109
Table 94: India whisk(e)y new product launches - recent launches (2009) 109



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